New Business Opportunities: Small Cells and Wholesale DAS

New Business Opportuni/es: Small Cells and Wholesale DAS (Business)

Moderator: Art Meierdirk

Small Cell Innova/on Drivers for Growth and Opportunity Jorge Forero, Taqua

Success Factors for Small Cell Deployment Doug Wiest, EdgeConneX

Improved User Experience – QoS as a Driver Art Meierdirk, INOC

SESSION SPEAKERS:

Agenda

•  Overview / Observa/ons •  Small Cell Innova/ons •  Success Factors •  Managing User Experience

Overview / Observa/ons

•  Mixed Market / Solid Growth Opportuni/es –  User demand exceeds tower capacity –  Growth to con/nue

•  Carriers Need Macrocell Alterna/ves –  Offload data from macrocells (including use of WiFi) –  Reach mass markets

•  Venues Have Special Needs –  Reach mission-‐cri/cal users (security, safety and strategic) –  Public safety requirements (how to finance) –  Customer sa/sfac/on

•  Key: Leverage Unique Needs with Crea/ve Solu/ons –  Appeal to carriers with coverage –  Appeal to venues with unique (targeted) solu/ons

Small Cell Innova/on Drivers for Growth and Opportunity

Jorge Forero, Taqua

Mobile Operator Challenge

Mobile traffic, voice and data.

Already more data bytes than voice bytes in mobile networks.

Based upon growth rates to date, Ericsson estimates that capacity will need to increase by a factor of 1000. Where will this come from? According to Ericsson’s research, this challenge must be met using several different approaches.

Why Small Cells?

•  Improving Coverage –  Significant percentage of mobile

voice originates in the home –  Poor coverage leads to unhappy

customers – churn –  Penetra/on losses work to

operators advantage

•  Reducing Opera/onal Costs –  Backhaul of cell tower traffic

accounts for 20% of mobile operator OPEX

–  Site acquisi/on, leasing costs, power costs

–  Capacity demand is expected to growth over 200 /mes

•  Increasing Revenue/Reducing Churn –  Increase data usage inside and outside

home –  Home zone tariffs for voice and data –  New enabled services

3G/4G Network Evolu/ons

•  LTE is evolving from data only to data and voice

•  4G Smartphone shipments will grow 200% in 2013, driving need for 3G voice

•  VoLTE is coming, but it’s not here yet •  LTE coverage while growing is not

con/guous •  3G networks con/nue to generate

revenue •  VoWiFi for capacity, performance,

and cost reduc/on

LTE Data Devices

LTE Smartphones 4G Data/3G

Voice

LTE VoIP Smartphones 4G Data/VoLTE

SpoAy LTE Coverage

LTE Coverage Islands

LTE ConGguous Coverage

3G Voice & Data Coverage

WiFi Offload (Voice, Messaging, & Data)

A need for solutions to provide seamless services during this period of evolution

Small Cells Complimen/ng LTE

  Limited spectrum makes small cells essenGal   Small cells will allow carriers to compete with carriers with 3 -‐8 X more spectrum   Small cell impact is greatest if started early in implementaGon cycle

Small Cell Operator New Revenue Opportuni/es

Operator Network

Bus Stop Service

Coffee Club Service

Add Campaign Service

Airport InformaGon Service

User Profile

Rich Presence

FemtoZone DB

3rd Party Services… Enterprise Deployed Femtos…

User informa:on, preferences and “which femto”…

Presence Based Services – New Revenue

Yum Coffee Shop

Hi! I’m at Yum’s. I got a coupon on my phone for Super Mocha Delight coffee. It is absolutely divine. I am watching my complementary news summary that is streaming to my phone! Oh – and I am entered in a draw to go to Mexico!

Funny – I saw the promo/on for the free trip and signed up for Yum’s loyalty program! Instead of the news, I chose the Sports Summary video– I love to watch the home-‐runs while drinking coffee. I can’t wait to try the Super Mocha Delight! I see you at their store 2 blocks away – wait for me!!!

FemtoZone Cloud Services • Offered by businesses • Enabled by the operator • Implemented by 3rd Par/es • Opt-‐in by subscriber

Yum’s Coffee Club

“FemtoZone”

What about ISPs? Non-‐Spectrum Owners

•  MVNO+ model offers an opportunity to drive Wi-‐Fi enabled services.

•  Wi-‐Fi provides OTT alterna/ves: –  Integrated client – Non-‐Integrated clients – Create

Service Parity is Required!

Service Parity! – A Requirement

§  Access the current 2G/3G circuit voice core seamlessly §  Must address the need to implement solutions across multiple access

domains §  Ideally a single platform supports Small Cells, VoWiFi and transitions to

4G/VoLTE

3G Voice & SMS - Circuit Domain 4G & WiFi – VoLTE & VoWiFi - Packet Domain

MSC

SCP

SMS-C

EPC

IMS

HSS

HLR

§  Compatible with all Android Devices §  Pre-loaded at launch §  Client embedded client by device vendor -

integrated and validated §  Devices ship with application pre-loaded §  Works ‘out of the box’ §  Survives factory reset §  Option to add client to devices in the field

through handset “MRs” §  Remote software upgradeable

§  Operation §  Embedded, background process monitors

Wi-Fi connection status §  Automatically registers when handset

connects to Wi-Fi §  IMS becomes the serving domain for voice/

SMS once roam-in completes §  All services now transparently delivered

over Wi-Fi §  Automatic roam-out to cellular before Wi-Fi

connection is lost

VoWiFi Application – Embedded & Integrated

© 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information.

VoWiFi - Status Bar Notification (Optional)

§  Single Phone UI §  Same dialer §  Same in-call screens §  Same contacts §  Same call settings §  Same call history §  Same voice mail §  Same message waiting

notifications §  Single Messaging UI §  Same SMS app §  Same inbox/outbox §  Same message notifications

§  Supports All OEM UI Enhancements and Customizations §  HTC Sense, Samsung TouchWiz,

Moto Blur, etc.

Integrated Android Client A Completely Transparent User Experience

© 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information.

Subscriber uses native calling and SMS apps on Wi-Fi and Macro

Cal

ling

Mes

sagi

ng

Small Cell Innova/ons

•  Next – Doug Wiest – Success Factors for Small Cell Deployment

Success Factors for Small Cell Deployment

•  Leveraging Exis/ng Investments •  Site Acquisi/on Challenges •  Backhaul Challenges

Doug Wiest EVP EdgeConneX

Leveraging Exis/ng Investments for New Opportuni/es

•  Incremental Services/Revenue –  PBX, VOIP, Trunking, Video Conf –  Small cells (Femto, Pico – Metro) –  FirstNet

•  Deepen Customer Rela/onships and Dependency –  Venue Expansion –  Geographic Growth –  Reduc/on in Customer Churn

•  Backhaul Alterna/ves & Exper/se –  Access solu/ons –  Diversity: Disaster Recovery / Load Sharing) –  Point to Point / Point to Mul/-‐point –  Free Space Op/cs –  Eband

Site Acquisi/on

•  Reset expecta/ons of Real Estate owners/managers •  Create non-‐monetary trades •  Focus on benefits of improved wireless services •  Understand /me/regulatory barriers to street furniture/poles

•  Provide turnkey solu/ons •  Solve coverage/capacity issues over larger geographies

•  Use intermediary underlying agreements

•  Provide aggrega/on alterna/ves •  Reduces the impact of price compression •  Provides overall reduc/on in cost

•  Provide interconnect alterna/ves •  Minimize new construc/on •  Seek technical alterna/ves

•  Tethered -‐ Fiber, Coax. Copper •  Un-‐tethered (Microwave, licensed & unlicensed)

– Line of sight, near line of sight, non-‐line of sight

Backhaul

Next -‐ Art Meierdirk -‐ Managing User Experience

Leveraging Success Factors for New Opportuni/es

Managing User Experience

•  Carriers Focus on Customer & Service Management •  Venues Provide an IT Centric Focus •  Neutral Host Providers Bound by Carrier SLAs •  Applica/on Providers focus on Availability •  User Expecta/ons / Experience?

Art Meierdirk INOC

Carrier Focus -‐ Changing

•  Originally the Carrier Owned the User Experience –  Carrier owned MTSO provided all user services –  Carrier owned distribu/on –  Carrier owned service delivery to the “handset”

•  A variety of service & applica/on providers are changing ownership –  Data & video service providers driving usage to new highs –  Carriers count on “offload” via WiFi services –  Even voice services may come from other providers

•  Carriers are being pressured by limited resources to use partners & SLAs manage user experience

Integrated Service Management – Know What to Watch

•  Provider Metrics can be tracked locally –  Small Cell Call & Data performance metrics

•  Infrastructure Metrics can be tracked locally –  Transport (DAS, Small Cell, WiFi) and Backhaul –  Switching (LAN, management networks)

•  Hosts & Applica/ons (availability & performance)? •  User Experience – Ask the user or venue

–  There are applica/ons that measure user experience –  Help desk(s) for internal and external customers

•  Coordinated support is the key – may require partnership

User Experience Ownership

•  No single service provider has an exclusive on delivery of services –  Voice / Data / Video / IM –  File sharing / networking / mobile applica/ons

•  Users access services from a mul/tude of providers •  Requires shared responsibility for the user experience.

–  Consider becoming part of the solu/on

•  Leverage your exis/ng investment with programs to improved user experience to gain new opportuni/es

WISP Network Support

Common Equipment

Network Operations Center

(INOC)

Wireless Provider Network Support

(Operations)

Other NOCs Other

NOCs

Notification Escalation

Notification Escalation

Services Internet

Small Cell Support Architecture

VenueMgt

LTEDomain

PTSO

Priv

ate

or

Publ

icN

etw

orki

Packet Core

Applications Providers

Applications Users – via

LTE

Applications Providers

Venue network

Gateway

Router

Pico

Femto Applications Users – via

3G

INOCNOC

SupportUser Experience

via SAR

User E

xper

ience

Via

Gatew

ay

CarrierNOC

Notification

Escalation

NotificationEscalation

On-Site Support

RemoteSupport

Dispatch

KPI metrics available at the small cell.

Monitoring Options:Site RouterGatewayNorthbound from Carrier NMS

NMS

Use

r Exp

erie

nce

Via

NM

S

Objective – Optimize User Experience:

1.  Proactive support to prevent or mitigate impact of outages (secure access to performance data)

2.  Recognition of performance deterioration or impairment

3.  Implement NOC-to-NOC incident communication / coordination

4.  Rapid assessment of incident (including correlation of carrier & venue-specific information)

5.  Implement remote restoration if possible

6.  Dispatch or engage 3rd party support

7.  Venue / customer notification / updates

8.  Cradle to grave ownership of venue small cell impacting incidents

Wrap-‐up

Ques/ons?

Open Discussion

THANK YOU!

New Business Opportunities: Small Cells and Wholesale DAS

Technology

Transcript of New Business Opportunities: Small Cells and Wholesale DAS