FixNix Inc., 1

Business Model

2FixNix Inc.,

Sl No Subject Slide No

1 Customer Segment 3

2 Technologies Enterprises 4

3 Value Proposition 5

4 Channel 6

5 Revenue Stream 8

6 Key Activity 9

7 Clients & Partner 10

8 Our Pillars 11

Agenda

Customer Segment

FixNix Inc., 3

Technologies for

Enterprises

Future

FixNix Inc., 4

Value proposition

FixNix Inc., 5

Channel

lots of channels, lots of decisions… choose a few:

PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing

Email SEO / SEM Blogs / Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats

3 Things That Matter / To Measure :

1. Volume

2. Cost

3. Conversion

FixNix Inc., 6

Channel

FixNix Inc., 7

Website Traffic unique visitors

Engage visitors w 2+ page views

Started trial

Engaged in trial

Users

Old School Marketing

Dm , TV Mags

Partners &

channels

Trade shows

seminars

Outbound Marketing

Press Release

Client & prospect

enews

PPC:

Linkedin,

Adwords,

Inbound Marketing

Editorials,blogs,F

AQ

Optimize SEO

Social media

Aw

aren

essIn

terestT

raffic

En

ga

ge

Pro

spect

Lea

dU

ser

Brand Interest %

Traffic Rate %

Engage Rate %

Trial Rate %

Lead Rate %

Close Rate %

ConversionRate %

Revenue Stream

FixNix Inc., 8

Key Activity

Automate GRC Modules

• Audit Management• Risk Management• Policy Management• Incident Management• Asset Management• Vendor Management• Contract Management• Compliance Management• Control Management• Fraud Management• Training & Awareness• Whistle Blower / Hotline

Clients & Key Partners

FixNix Inc., 10

11FixNix Inc.,

Our Pillars

Chief Nixer Shan has many accolades, endorsements, accomplishmentsin honor for his service to the project management & informationsecurity community in his past organizations. With more than 10 yearsof global management experience including experience in GeneralManagement and Security Architecture across Motorola, Microsoft, IBM& Reasoning Global.

He has completed his post graduation M.Tech CSE from IIIT Hyderabadand joined Microsoft as Intern. Post Microsoft, Shan joined IBM wherehe was security landscape consultant for CISO of clients of IBM. Afterthat he took the mandate to set up security function in a startupReasoning Global at Hyderabad where in a short stint he helped themmature their security processes, application architecture and mostimportantly the security mindset of the employees.

Over time, his management skills have leaped to become exceptional inmanaging business line operations, people, technology and PMO.

Shanmugavel Sankaran

12FixNix Inc.,

Kunwar Rohitashwa

• Bachelor of Engineering

• General Manager, Program Mangement

• Naitional eGovernaceDivision

• Independent Consultant,ProgramManagement

• Project Manager• Royal Bank of Scotland

Group

Senior Management Professional with 15 years of experience in Global IT Outsourcing Industry across all core functions of , Delivery, Operations and Strategy working in India, US and Europe.

Strong background in Account Management, Delivery Management, Business Development and Program Management of large scale strategic engagements.

Specialty in program managing large transformational proposals with strong innovation themes

Consulted with various financial services clients to strategize global delivery strategy, operationalize “In-source” vs. “Outsource” decisions and execute comprehensive governance and metrics progr

BFSI and eGovernance domain experience through working on projects in various roles.

shan@fixRnix.in | www.fixnix.co | 0 8790 878 222

Contact

For sales enquiries

sales@fixRnix.in

0 9025 198 198

1800-HEY-MJER