Business Excellence fused

with Music !

NEW EDITION

Featured in

What’s inside?

MusicBusiness

The

of

Contents 

PART 1 – STRATEGY 

Sticking to the knitting : AC / DCI Still Haven’t Found What I’m Looking For : U2 on

strategyWhole Lotta Love : Business lessons from Led Zeppelin

Spinal Tap and strategic mismanagement A Night at the Opera

Magic BulletsLiving In The Past : Will rock reinvent itself?

I Predict a Riot : The Kaiser Chiefs and new business models

Crowdfunding StrategySelling England By The Pound : Financial strategy

 PART 2 – CREATIVITY

 Deep Purple : Improvisation and discipline in business

The Flow : Personal mastery in business and all that jazz Creative style : Hendrix vs. Clapton

Welcome ConstraintsCreativity in business with The Beatles

Oblique StrategiesA Kind of Magic : Michael Michalko on creativity

The Music of Business Playgrounds of the mind : Jazz and creativity

Punk CreativityRichard Laermer on Punk Marketing

MusicBusiness

The

of

PART 3 – INNOVATION 

Born This Way : Innovation the Lady Gaga wayPurple Rain : Prince on innovationDeveloping an innovation climate

The Music of Chemistry Innovators : Marc Bolan

Innovation lessons from musicRichard Strange : On creativity and innovation

Andy Warhol and the Innovation FactoryBreaking barriers to intrapreneurship

Design innovation : The guitarInnovators : Steve Jobs

 PART 4 – LEADERSHIP

 Oops I Did It Again : Britney Spears on learning

companiesProfessor Adrian Furnham on creative leadership

The 3 R's of LeadershipLeaders need followers not fans

Classical Gas – Leadership Lessons from Nigel Kennedy

Must the show go on?I Get Knocked Down, But I Get Up Again ...

Like a Virgin : Madonna on reinventionBat Out Of Hell : Career coaching for Rock Stars

Bill Nelson, personal mastery and reinventionChanges : Reinvention lessons from David Bowie

Uptown Funk: the Bruno Mars HR disciplinary Reflections and connections

What’s inside?

I have to say it was the first "how to do business" book I have ever managed to finish - or indeed get beyond the first chapter!

Larry ElliotThe Guardian

What do peoplesay about i t?www.academy-of-rock.co.uk

MusicBusiness

The

of

A book of management lessons drawn from the world of music. Original and great fun to read. Peter Cook lubricates ‘dry’ management theory in the most original way.

This book is not ‘just another book on business’, it is original and fun to read due to the author's unique ability to teach and illustrate management theory through combining academic thinking with case studies from the world of music.

Tina Bauer, HP Enterprise Services

MusicBusiness

The

of

What do peoplesay about i t?www.academy-of-rock.co.uk

The Music of Business is very well written and produced. The style is informal yet precise, articulate without being too academic. I can see MBA’s and managing directors getting pleasure from reading this book. The book really is imaginative and different, looking at familiar issues from a very different perspective. The author is very unusual in that he is well informed about two often very disparate areas (i.e. real business and music), which he links together brilliantly. Few people have the depth of knowledge or insight into these worlds as much as Peter Cook. He brings a very fresh approach to some fundamentally important issues in business. Rarely are business books such a good read.

Professor Adrian Furnham,University College London

MusicBusiness

The

of

What do peoplesay about i t?www.academy-of-rock.co.uk

The Music of Business is a highly enjoyable read that eases you through the four themes of the book: Strategy, Creativity, Innovation and Leadership. Quite the opposite of a dull textbook.

Jon BeamanSenior Director, Pfizer Research

MusicBusiness

The

of

What do peoplesay about i t?www.academy-of-rock.co.uk

The Music of Business is a really enjoyable read. Great insights in how to approach 21st century business challenges, using lessons from the world of music. It’s funny and thought provoking whilst absolutely hammering home the messages of strategy, collaboration, and project execution.

Alex Watson,Lloyds Register

MusicBusiness

The

of

What do peoplesay about i t?www.academy-of-rock.co.uk

Peter provides some very thought provoking moments on management and leadership using some unexpected musical metaphors and lessons.  Amongst my highlights, I love that “The Darkness are Queen without disco” and that this relates to the fact that “Companies can learn parallel lessons by adopting a mindset that looks to the future whilst respecting cultural signifiers of the past”. Clever and conscience pricking stuff. Well done.

Stephen Bourne, Commercial Manager, Janssen-Cilag Ltd, A Johnson and Johnson Company

MusicBusiness

The

of

What do peoplesay about i t?www.academy-of-rock.co.uk

“This book is a great tool for people

in business” 

Harvey Goldsmith CBE

MusicBusiness

The

of

What do peoplesay about i t?www.academy-of-rock.co.uk

Top of the Pops : The Amazon Charts : Business Leadership

# 6. bestselling author Ken Blanchard

# 10. Indie author and speaker Peter Cook

# 14. Harvard Business School Prof.John Kotter

# 16. the author of ‘From Good to Great’

Signed copies

From the Publisher

Shout about it

BUY NOW

@AcademyOfRock

PeterCook3

HumanDynamics

www.academy-of-rock.co.uk/readnow

Book us livewww.academy-of-rock.co.uk/RUExperienced

Company conferences

and keynotes

Corporate improvisation

sessions

Pure entertainment

Music celebrityevents

Institute AGM’s

Masterclasses