New Blog Development Process
Click here to load reader
-
Upload
michelle-golden -
Category
Business
-
view
1.218 -
download
0
description
Transcript of New Blog Development Process
New Blog Process
1. Locate/iden.fy passionate authors
Prac..oners/Authors Programmers Marke.ng Dept
3. Assist as needed
Set-‐up/customize tool
5. DraC 10+ starter posts
4. Decide pages (author, etc) and what (firm svcs) to cross-‐promote
Refine
5. Write, interact, monitor and learn from stats
Populate and test
3. What do they read? Where are they on-‐line? ID info gaps we can we fill. ID resources we can cite
ID bloggers to interact with.
3. Decide general topic ideas (aka categories)
4. Consult w/crea.ve. Design concepts. Technology needs/constraints.
4. Is there a theme? Brainstorm blog name ideas.
4. Research names. Owned? Buy URL.
2. Define audience (personas)
Train “bloggers”
6. Crea.ve for launch promo.on
6. Strategize launch promo.on
Integrate w/firm website
© 2010 Golden Prac.ces Inc
6. Launch promo.on
6. On-‐going promo.on
GO LIVE!