New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new...
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Transcript of New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new...
![Page 1: New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f115503460f94c24a21/html5/thumbnails/1.jpg)
New balance“Let’s Make Excellent Happen!”
![Page 2: New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f115503460f94c24a21/html5/thumbnails/2.jpg)
About
• New Balance new ad campaign
• “Let’s Make Excellent Happen!”
• Two new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe
![Page 3: New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f115503460f94c24a21/html5/thumbnails/3.jpg)
Print ads
![Page 4: New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f115503460f94c24a21/html5/thumbnails/4.jpg)
Print ads
![Page 5: New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f115503460f94c24a21/html5/thumbnails/5.jpg)
Relation to class
• Launching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New Zealand
• They conducted a focus group to ensure that every component of this campaign relevant around the world
• Utilized a publicity event to launch their new campaign
• Incorporated comparative advertising into the ads for one of the new shoe designs
![Page 6: New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f115503460f94c24a21/html5/thumbnails/6.jpg)
References
• http://www.boston.com/business/ticker/2011/03/new_balance_lau_1.html
• http://www.youtube.com
• http://www.newbalance.com