New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 659.1 SAN Life...

New Arrivals

Check Out Book(s) to Enhance Your Check Out Book(s) to Enhance Your KnowledgeKnowledge

KEIC Always at Your ServiceKEIC Always at Your Service

659.1SAN

Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.

260p. ; 19 cm x 13 cm

ISBN : 978-81-7234-398-9

Price : Rs. 395.00

Keywords: advertising; agency

Acc. No : 11251

Recommonded By : Kallol Das; Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

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658HAR

12 : the elements of great managing/ by Rodd Wagner and James K. Harter. 1st ed. . New York: Gallup Pres, Y 2006.

xvii, 237p. ; notes : 24 cm x 16 cm

ISBN : 978-1-59562-998-2

Price : Rs. 1299.00

Keywords: executive ability; management; employee engagement; materials and equipment

Acc. No : 11252

Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda

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658.421BAG

The elephant catchers : key lessons for breakthrough growth / by Subroto Bagchi. New Delhi: Hachette Book Publishing India, Y 2013.

xii, 232p. ; 21 cm x 14 cm

ISBN : 978-93-5009-583-6

Price : Rs. 499.00

Keywords: biography; young business people; entrepreneurship

Acc. No : 11254

Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

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658.87IND (R)

India business of fashion report 2013/ by Images Yearbook. Delhi: Images Multimedia Pvt. Ltd., Y 2013.

267p. ; 28 cm x 26 cm

Price : Rs. 1500.00

Keywords: Indian apparel market; corporate houses in apparel retail; consumption trends; FDI policy impact; opportunity in private labels; luxury love affair; leadership; fashion business; smart garment; fashion bloggers; socio economic development

Acc. No : 11257

Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza; Rasananda Panda

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658.87MAL

Malls of India 2013-16/ by Images. 6th ed. . Delhi: Images Multimedia Pvt. Ltd., Y 2013.

660p. ; 28 cm x 21 cm

Price : Rs. 2500.00

Keywords: directory; malls; profit; trends; analysis

Acc. No : 11258

Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza

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659.1KES

Advertising for people who don't like advertising/ by KesselsKramer. London: Laurence King Publishing Ltd., Y 2012.

239p. ; 25 cm x 18 cm

ISBN : 978-1-85669-825-2

Price : Rs. 2172.56

Keywords: directory

Acc. No : 11259

Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

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659.113WIL

How 30 great ads were made from idea to campaign/ by Eliza Williams. London: Laurence King Publishing Ltd., Y 2012.

223p. ; ind. : 27 cm x 21 cm

ISBN : 978-1-85669-821-4

Price : Rs. 2717.60

Keywords: advertising campaigns; case studies; image; photograph; campaign; advertising

Acc. No : 11260

Recommonded By : Subhash Tendle

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658.4063GOV

Beyond the idea : simple, powerful rules for successful innovation/ by Vijay Govindarajan and Chris Trimble. London: Macmillan, Y 2013.

xiv, 178p. ; app., ind. : 22 cm x 14 cm

ISBN : 978-1-4472-5227-6

Price : Rs. 599.00

Keywords: organizational change; management; small initiatives; repeatable innovation; build the team; divide the labor; create the plan; break down the hypothesis

Acc. No : 11261

Recommonded By : kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tenlde; Falguni Vasavada Oza; Rasananda Panda

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659.132ONE (R)

One show designNew York: One Club Pubishing, Y 2009.

Vol. 3, 274p. ; ind. : 30 cm x 23 cm

ISBN : 978-0-929837-41-3

Price : Rs. 9840.00 (Set)

Keywords: design; awards

Acc. No : 11264


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659.13ONE (R)

One show interactiveNew York: One Club Pubishing, Y 2009.

317p. ; ind. : 30 cm x 23 cm

ISBN : 978-0-929837-42-0


Keywords: advertis; awards

Acc. No : 11265


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659.13ONE (R)

The one show : advertising's best print, radio, tv, (with CD)New York: One Club Pubishing, Y 2009.

Vol. 31, 390p. ; ind. : 30 cm x 23 cm

ISBN : 978-0-929837-40-6


Keywords: awards; advertising; print; tv commercial; outdoor; trade

Acc. No : 11266


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658.8342SEL

Customer sense : how the 5 senses influence buying behavior/ by Aradhna Krishna. New York: Palgrave Macmillan, Y 2013.

xiii, 185p. ; notes, ind. : 24 cm x 16 cm

ISBN : 978-0-230-39626-5

Price : Rs. 695.00

Keywords: marketing; psychological aspects; consumer behavior; senses and sensation; vision; audition; smell; taste; touch

Acc. No : 11268

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Rohit Trivedi; Falguni Vasavada Oza; Rasananda Panda

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658.403ROA

Unfolding the napkin: the hands-on method for solving complex problems with simple pictures/ by Dan Roam. London: Penguin Books Ltd., Y 2009.

xxxi, 286p. ; app., ind. : 25 cm x 20 cm

ISBN : 978-1-59184-319-1

Price : Rs. 599.00

Keywords: problem solving; audio-visual aids; management; looking; seeing; imagining; showing

Acc. No : 11276

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza

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659.112509747109045CRA

The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever/ by Andrew Cracknell. Philadelphia: Runnig Press, Y 2011.

224p. ; bib., ind. : 25 cm x 18 cm

ISBN : 978-0-7624-4090-0

Price : Rs. 1499.00

Keywords: advertising agencies; New York (State); history; 20th century; Madison Avenue; women of avenue

Acc. No : 11279

Recommonded By : Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

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FER

Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y 2013.

352p. ; glos. : 25 cm x 33 cm

Price : Rs. 4000.00

Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musing

Acc. No : 11281

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

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658.827KAH

Global brand power : leveraging branding for long-term gowth/ by Barbara E. Kahn. Philadelphia: Wharton School, Y 2013.

125p. ; ind. : 22 cm x 14 cm

ISBN : 978-1-61363-026-6

Price : Rs. 699.00

Keywords: brand; experiential positioning; qualitative management; qualitative mathods; brand management; effective brand communicatiion; repositioning brand

Acc. No : 11284

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

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658.314KEL

Creative confidence : unleashing the creative potential within us all/ by Tom Kelley and David Kelley. London: William Collins, Y 2013.

xv, 288p. ; notes, ind. : 22 cm x 14 cm

ISBN : 978-0-00-751797-8

Price : Rs. 599.00

Keywords: creative ability in business; success in business; creative ability; success; business and economics; decision; making and problem solving; motivational; careers; general; disign thinking; planning to action; duty to passion; creatively confident groups; creative confidence

Acc. No : 11285

Recommonded By : Kallol Das; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

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658.816VOH

Principles of pricing : an analytical approach/ by Rakesh V. Vohra and Lakshman Krishnamurthi. New York: Cambridge University Press, Y 2012.

x, 250p. ; app., bib. : 23 cm x 16 cm

ISBN : 978-1-107-01065-9

Price : Rs. 3280.00

Keywords: marketing; pricing; buyer behaviour; estimating price response; uniform posted price; auctions; price discrimination; pricing and competition

Acc. No : 11289

Recommonded By : Rohit Trivedi; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza; Rasananda Panda

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658.9136211RAM

Hospital management: text and cases/ by K. V. Ramani. Noida: Pearson Education, Y 2013.

xvii, 308p. ; ind. : 23 cm x 15 cm

ISBN : 978-81-317-9401-2

Price : Rs. 480.00

Keywords: public policy; health; hospitals; administration; hospital management; health sector; support system; services; case studies; case analysis

Acc. No : 11290

Recommonded By : Kallol Das

New Arrivals



658.848MOO

Global marketing and advertising : understanding cultural paradoces/ by Marieke de Mooij. 4th ed. . California: Sage Publications, Inc., Y 2013.

xx, 395p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-1-4522-5717-4

Price : Rs. 4460.80

Keywords: target marketing; cross-cultural studies; advertising; consumer behaviour; global marketing communications; global branding; values and culture; researching; advertising appeals

Acc. No : 11291

Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Subhash Tendle; Falguni Vasavada Oza

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658.827MAT

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world/ by Rick Mathieson. New York: AMACOM, Y 2010.

xxii, 282p. ; ref., notes, ind. : 24 cm x 16 cm

ISBN : 978-0-8144-1572-6

Price : Rs. 1636.72

Keywords: branding; marketing; internet marketing; branded entertaiment

Acc. No : 11301

Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

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658.4052GOL

Red-hot sales negotiation : everything you need to know to close deals, build relationships, and create win/win outcomes/ by Paul S. Goldner and Peter McKeon. New York: AMACOM, Y 2007.

xi, 210p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-8144-7354-2-6

Price : Rs. 1111.92

Keywords: selling; negotiation in business; deals; negotiation science; power communication strategies

Acc. No : 11302


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658.812PAY

Strategic customer management : integrating relationship marketing and CRM/ by Adrian Payne and Pennie Frow. New Delhi: Cambridge University Press, Y 2013.

xvi, 529p. ; bib. : 24 cm x 19 cm

ISBN : 978-1-107-68732-5

Price : Rs. 595.00

Keywords: customer relation; management; strategic management; relationship marketing; customer relationship management; strategic customer management

Acc. No : 11303

Recommonded By : Kallol Das; Keval Kumar; Pradeep Krisnatray; Mini Mathur; Falguni Vasavada Oza

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650.1OCO

Stats and curiosities : from Harvard business reviews/ written and edited by Andrew O'Connell. Boston: Harvard Business Review Press, Y 2013.

viii, 213p. ; ref. : 16 cm x 11 cm

ISBN : 978-1-4221-9631-1

Price : Rs. 395.00

Keywords: success in business; selling; gender gap; economic realities; behaviour; America the statistics; economic realities

Acc. No : 11304

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

New Arrivals



658.812BHO

Customer relationship management : a theory and practice to manage and their customers/ by Shradha M. Bhome and Amatpreet Singh Ghura. Mumbai: International Book House, Y 2014.

xxxiv, 268p. ; bib. : 24 cm x 19 cm

ISBN : 978-93-81335-96-3

Price : Rs. 325.00

Keywords: management; customer relationship; market research; implimenting CRM; customer response; customer acquisition; customer loyalti; customer satisfaction; customer retention; data mining

Acc. No : 11305


New Arrivals



658.87WEL

The retail handbook : helping you achieve your potential in retail/ by Antony Welfare ; foreword by Roger Best. Mumbai: Jaico Publishing House, Y 2013.

xviii, 187p. ; 23 cm x 16 cm

ISBN : 978-81-8495-503-3

Price : Rs. 299.00

Keywords: retail trade; management; handbooks; manuals; consumers; customer; product; brand; customer service; etail and social media

Acc. No : 11306


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658.4092BUS

Business analysis and leadership : influencing change/ edited by Penny Pullan and James Archer. London: Kogan Page, Y 2013.

xxi, 265p. ; ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6862-0

Price : Rs. 995.00

Keywords: business planning; organizational change; management; leadership; business analysis; communication for success; stakeholders; visual thinking; knowledge sharing; leadership; best practice

Acc. No : 11307

Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda

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658.8MCD

The complete marketer : 60 essential concepts for marketing excellence/ by Malcolm McDonald and Mike Meldrum. London: Kogan Page Limited, Y 2013.

xiii, 322p. ; ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6676-3

Price : Rs. 1295.00

Keywords: marketing; customer retention strategies; industrial products; trade; global marketing; digital ae; social media; mobile marketing; understanding customers; buying customers; construting SWOT; marketing mix; pricing strategies; advertising; channel strategy; budgeting for marketing

Acc. No : 11308


New Arrivals



658.80019NEU

Neuromarketing in action : how to talk and sell to the brain/ by Pratik M Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc. London: Kogan Page, Y 2014.

ix, 270p. ; ref., ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6927-6

Price : Rs. 995.00

Keywords: neuromarketing; art of selling to the brain; brains managers and employees; methods; communication with customer brain; understanding human intelligence

Acc. No : 11309

Recommonded By : Rohit Trivedi; Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

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658.80019GEO

Pricing for profit : how to develop a powerful pricing strategy for your business/ by Peter Hill. London: Kogan Page, Y 2013.

xi, 261p. ; ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6767-8

Price : Rs. 995.00

Keywords: pricing; understanding value versus cost; packaging higher prices; discounting; price properly

Acc. No : 11310

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

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658.5MAN

Sustainable logistics and supply chain management : principles and practices for sustainable operations and management/ by David B Grant, Alexander Trautrims and Chee Yew Wong. London: Kogan Page, Y 2013.

xii, 240p. ; ref., ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6866-8

Price : Rs. 995.00

Keywords: business logistic; production management; supply chain management; product design; logistics and suppy chain management; freight transport; product design; corporate social responsibility

Acc. No : 11311

Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

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658.872MIL

Instagram power: build your brand and reach more customers with the power of pictures/ by Jason G. Miles. New Delhi: Tata McGraw Hill, Y 2014.

xx, 232p. ; ind. : 23 cm x 15 cm

ISBN : 978-93-5134-482-7

Price : Rs. 425.00

Keywords: internet marketing; social media; marketing; branding; mobile native; marketing on istagram; social network; branding on instagram; multistep campaigns; social strategy; local marketing

Acc. No : 11313

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



658.872GRE

Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment/ by Eric Greenberg and Alexander Kates. New Dilhi: McGraw Hill Education (India) Private Limited, Y 2014.

xii, 352p. ; ind. : 23 cm x 15 cm

ISBN : 978-93-5134-481-0

Price : Rs. 725.00

Keywords: internet marketing; marketing; digital paradigm; marketing strategies; search marketing; mobile marketing; video marketing; social media; digital leadership principles

Acc. No : 11315


New Arrivals



658.4083DAV

Eco-Business : A Big-Brand Takeover of Sustainability/ by Peter Dauvergne and Jane Lister. Cambridge: The MIT Press, Y 2013.

x, 194p. ; notes, ind. : 21 cm x 14 cm

ISBN : 978-0-262-01876-0

Price : Rs. 1636.72

Keywords: sustainable development; environmental aspects; branding; marketing; big brand sustainability; supply chai power

Acc. No : 11318


New Arrivals



658.8102ZOL

Sales force design for strategic advantage/ by Adris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer. New York: Palgrave Macmillan, Y 2013.

xix, 380p. ; ind. : 24 cm x 16 cm

ISBN : 978-1-4039-0305-1

Price : Rs. 4682.70

Keywords: sales management; sales personnel; strategic planning; market strategy; managing change; selling organization; sales strategy; sales roles; sales territory alignment

Acc. No : 11320


New Arrivals



651.7DUT

Business communication/ by Suparna Dutta. New Delhi: PHI Learning, Y 2013.

xxiv, 614p. ; glos., ind. : 28 cm x 22 cm

ISBN : 978-81-203-4818-9

Price : Rs. 275.00

Keywords: communication; basic skills; non verbal communication; third dimension; society; cross cultural communication

Acc. No : 11321

Recommonded By : Keval Kumar; Mini Mathur

New Arrivals



658.8342SOL

Consumer behavior : buying, having, and being/ by Michael R. Solomon. 10th ed. . Delhi: PHI Learning, Y 2013.

xxiv, 614p. ; glos., ind. : 28 cm x 22 cm

ISBN : 978-81-203-4698-7

Price : Rs. 725.00

Keywords: consumer behavior; marketplace; motivation; personality; psychographics; attitudes; persuasion; decision making; social media; culture

Acc. No : 11322

Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza

New Arrivals



MAN

Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y 2013.

xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm

ISBN : 978-81-203-4808-0

Price : Rs. 525.00

Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paper

Acc. No : 11324

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



658.827BUL

Brand journalism/ by Andy Bull. Oxon: Routledge, Y 2013.

ix, 277p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-415-63810-4

Price : Rs. 2721.14

Keywords: branding; marketing; advertising; brand journalism strategy; social media monitoring; webinars

Acc. No : 11332

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Keval Kumar

New Arrivals



658.802BAR

CRM : the foundation of contemporary marketing strategy/ by Roger J. Baran and Robert Galka. New York: Routledge, Y 2014.

ix, 393p. ; notes, ind. : 24 cm x 18 cm

ISBN : 978-0-415-89657-3

Price : Rs. 595.00

Keywords: relationship marketing; customer relations; management; history; organisation; data management; customer data development; marketing strategy; CRM evaluation

Acc. No : 11333


New Arrivals



658.421ENT

The entrepreneur's choice : cases on family business in India/ edited by C. Gopalkrishnan. New Delhi: Routledge, Y 2014.

xx, 305p. ; ind. : 22 cm x 15 cm

ISBN : 978-0-415-63567-7

Price : Rs. 695.00

Keywords: entrepreneur; family business; case studies; strategy; environmental analysis; resources analysis; strategy evaluation

Acc. No : 11335


New Arrivals



658.83ESS

The essentials of marketing research/ by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon. 3rd ed. . New York: Routledge, Y 2013.

x, 362p. ; notes, ind. : 24 cm x 17 cm

ISBN : 978-0-415-89928-4

Price : Rs. 495.00

Keywords: marketing research; case studies; secondary data; research design; data collection; sampling; data analysis; reporting

Acc. No : 11336


New Arrivals



303.482GLO

The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed. . New York: Routledge, Y 2014.

xiii, 586p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-0-415-52146-8

Price : Rs. 4354.91

Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalism

Acc. No : 11338

Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



338.4791PAR

Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014.

xi, 251p. ; ref., ind. : 25 cm x 18 cm

ISBN : 978-0-415-59583-4

Price : Rs. 2721.41

Keywords: heritage tourism; supply and demand; nation and identity; heritage marketing

Acc. No : 11339

Recommonded By : Keval Kumar; Sreekumar Pillai

New Arrivals



659KAT

The media handbook : a complete guide to advertising media selection, planning, research, and buying/ by Helen Katz. 5th ed. . New York: Routledge, Y 2014.

xii, 232p. ; app. ind. : 23 cm x 15 cm

ISBN : 978-0-415-85671-3

Price : Rs. 3483.71

Keywords: advertising media planning; mass media and business; marketing channels; optimal media objectives; exploring the media; creating the plan; media buys; media plan

Acc. No : 11341

Recommonded By : Harmony Siganporia; Keval Kumar

New Arrivals



658.8PRO

Promotional culture and convergence : markets, methods, media/ edited by Helen Powell. New York: Routledge, Y 2013.

x, 238p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-415-67280-1

Price : Rs. 2721.41

Keywords: internet advertising; interactive marketing; branding; marketing; promotional industries; public relations perspactive; changing relationship between media and marketing; media; promotiona; television; cinema

Acc. No : 11342

Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai

New Arrivals



659.2PUB

Public relations and communication management : current trends and emerging topics/ edited by K. Sriramesh, Ansgar Zerfass and Jeong-Nam Kim. New York: Routledge, Y 2013.

xxxix, 389p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-415-63090-0

Price : Rs. 3592.61

Keywords: public relations; marketing; social media; strategic communication

Acc. No : 11343

Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

New Arrivals



658.8HAS

Social marketing/ by Gerard Hastings and Christine Domegan. 2nd ed. . New York: Routledge, Y 2014.

xxiv, 526p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-0-415-68373-9

Price : Rs. 4354.91

Keywords: social marketing; competitive analysis; critical marketing; ethical issues; case studies

Acc. No : 11345

Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur; Falguni Vasavada Oza

New Arrivals



658.827BAI

Branding in a competitive marketplace/ by Rajat K. Baisya. New Delhi: Sage Response, Y 2013.

xxxi, 229p. ; app., ref., ind. : 24 cm x 16 cm

ISBN : 978-81-321-1059-0

Price : Rs. 450.00

Keywords: branding; marketing; brand name products; strategic planning; brand management; building brand equity; branding strategy; brand extension; designing marketing programs; brand accounting and valuation

Acc. No : 11347

Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur

New Arrivals



658.812KUM

Profitable customer engagement: concepts, metrics and strategies/ by V. Kumar. New Delhi: Sage Response, Y 2013.

xxii, 311p. ; glos., ind. : 25 cm x 17 cm

ISBN : 978-81-321-1340-9

Price : Rs. 795.00

Keywords: customer relations; management; branding; marketing; profit; customer contributions; customer referrals; customer influence

Acc. No : 11348

Recommonded By : Kallol Das; Keval Kumar; Rohit Trivedi; Mini Mathur; Falguni Vasavada Oza

New Arrivals



659.1BAR

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns/ by Pete Barry. 2nd ed. . London: Thames and Hudson Ltd., Y 2012.

296p. ; glos., bib., ind. : 25 cm x 21 cm

ISBN : 978-0-500-51623-2

Price : Rs. 2450.25

Keywords: advertising; advertising campaigns; advertising copy; strategy; print; campaign; tagline; TV; ambient; interactive; copy; radio; integrated

Acc. No : 11350

Recommonded By : Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza

New Arrivals



659.1042ADV

Advertising and society : an introduction/ edited by Carol Pardun. 2nd ed. . West Sussex: John Wiley and Sons Ltd., Y 2014.

xiii, 296p. ; ind. : 24 cm x 17 cm

ISBN : 978-0-470-67309-6

Price : Rs. 2620.72

Keywords: advertising; social aspects; enduring issues; children; political; tobacco; alcohol; sex; stereotypes; emerging issues; hyper niche markets; enternatainment media; advergames; sporting events; social responsibility

Acc. No : 11352

Recommonded By : Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

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658.45HAN

The handbook of communication and corporate social responsibility/ edited by Oyvind Ihlen, Jennifer Bartlett, and Steve May. West Sussex: John Wiley and Sons Ltd., Y 2014.

xxii, 585p. ; ind. : 25 cm x 17 cm

ISBN : 978-1-118-72138-4

Price : Rs. 3276.72

Keywords: social responsibility of business; mass media and business; business communication; social science; media studies; corporate social responsibility; public relations; mareketing; risk communication; media relations; commentaries

Acc. No : 11355

Recommonded By : Pradeep Krishnatray; Sreekumar Pillai

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658.872HOL

The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].West Sussex: John Wiley and Sons Ltd., Y 2012.

x, 265p. ; bib., ind. : 23 cm x 16 cm

ISBN : 978-1-119-96323-3

Price : Rs. 1833.52

Keywords: information technology; management; social media; customer relations; internet marketing; branding; marketing; social science; media studies; strategy development; strategy delivery; case studies

Acc. No : 11357

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

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658.8PRI

Principles of marketing/ by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque. 13th ed . New Delhi: Pearson Education, Y 2010.

xix, section wise ; app., ref., ind. : 28 cm x 22 cm

ISBN : 978-81-317-3101-7

Price : Rs. 575.00

Keywords: marketing; marketing strategy; consumer markets; consumer buyer behaviour; pricing strategy; retailing; personal selling

Acc. No : 11359

Recommonded By : Falguni Vasavada Oza; Rajneesh Krishna

New Arrivals



658.8342SCH

Consumer behaviour/ by Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar. 10th ed. . Noida: Pearson Education, Y 2010.

xix, 486p. ; notes, glos., ind. : 27 cm x 22 cm

ISBN : 978-81-317-3156-7

Price : Rs. 635.00

Keywords: consumer behaviour; consumer research; market segmentation; consumer motivation; cultural setting; social class; social responsibility

Acc. No : 11361

Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza

New Arrivals



658.8342LAN

Consumer behaviour : real-life applications for marketing managers/ by Geoffrey P. Lantos. Tamil Nadu: Yes Dee Publishing Pvt. Ltd., Y 2011.

xviii, 628p. ; glos., ind. : 28 cm x 21 cm

ISBN : 978-93-80381-11-4

Price : Rs. 995.00

Keywords: consumer behaviour; marketing management; segmentation; decision making; cultural indluences; social class; family; communications; lifestyle; motivation

Acc. No : 11362

Recommonded By : Rohit Trivedi; Rajneesh Krishna; Falguni Vasavada Oza

New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 659.1 SAN Life...

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