'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion...

Marketing an App Using Video

APS Berlin – November 28

Best thing next to trying the app

Video =

Show features/benefits, flow and user experience

Bloggers/Journalists

” A video provides the quickest way to initially assess your app, letting [bloggers] know if it’s worth downloading and testing further ”

Erica Sadun – The Unofficial Apple Weblog (TUAW)

Bloggers/Journalists

Google Play Store

App Store?

Mobile Ads

15 seconds to show what an app is all about + CTA

Sharing on Social Media Awards & Contests

Website YouTube & SEO

How to measure the impact of video when promoting a mobile

app?

Discussion

Measuring the impact of an app video on the Google Play

Store

Discussion

1. Find 2 countries/languages with similar stats/behavior

2. No video for country A vs. Video for country B

3. Analyze the Google Play acquisition funnel

Discussion

Ideas / Suggestions ?

Discussion

Measuring the impact of avideo ad on Facebook

1. Ad #1 with video vs. Ad #2 without video (same picture in thumbnail)

2. Target exact same demographic

3. Analyze Facebook stats

Discussion

Ideas / Suggestions ?

Sylvain Gauchet@sylvainww / @[email protected]

App Marketing Blog: apptamin.com/blog

'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion...

Business

Transcript of 'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion...