New and Novice Distributor Training BASICS - Whaley - 2016.pdf · Vince Whaley –Distributors...
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Vince Whaley – Distributors First International, Inc. Monday January 11, 2016. 10:40 – 11:40AM New and Novice Distributor Training The Basics of Marketing & Building Your Business
Transcript of New and Novice Distributor Training BASICS - Whaley - 2016.pdf · Vince Whaley –Distributors...
Vince Whaley – Distributors First International, Inc.
Monday January 11, 2016. 10:40 – 11:40AM
New and Novice Distributor Training
The Basics of Marketing & Building Your Business
THE CORE PRINCIPLE OF ALL BUSINESS
“Nothing happensuntil somebody
sells something.”
RIGHT BEFORE YOUR EYES
“Nothing happensuntil somebody
sells something.”
THE CORE PRINCIPLE OF ALL BUSINESS
PPAI BUYER’S STUDY 2000
Budget Range %
$2500 or less 7%
$2501 - 10,000** 21.2%
$10,001 - 30,000 14.9%
$30,001 – 50,000 8.7%
$50,001 – 100,000 13.4%
Greater than $100,000 30.3%
Don’t know 4.6%
In a survey of 1662 randomly sampled participants
Did you know…
The annual promotional budget of respondents was...
**This means 1 out of 5 businesses have budgets averaging $2,501 - $10,000 per year for promotional products purchases.
WHAT’S IT WORTH?
21.2% average = $6,250 per year in sales
x 40% average profit
$2500 profit per client per year
THAT’S WHAT IT’S WORTH!
MARKETING & PROSPECTING FOCUS
Where to begin…
Types of Markets…
Warm
Reciprocal
Referral
Cold Calling
MARKETING & PROSPECTING FOCUS
Reciprocal Markets…
I do business with you…
You do business with me…
FAIR ENOUGH?
MARKETING & PROSPECTING FOCUS
YOUR RECIPROCAL MARKETS
•Insurance (all agents)
•Barber/Beauty Shop
•Car Repair
•Florist
•Pharmacy
•Gas Station
•Grocer
•Baker
•Veterinarian
•Doctor
•Dentist
•Chiropractor
•Nail Salon•Attorney•Accountant•Computer Retailer•Computer Repair•Brake Shop•Muffler Shop•Body Shop•Auto Parts House•Heating & AC•Auto Dealer•Favorite Bar/Tavern
•Restaurants•Bike Shop•Boat Dealer•Home Security Co.•Banks•Credit Unions•Finance Company•Pizza Delivery Company•Office Supply Store•Furniture Store•Appliance & Electronic Store…
Who do you give your $$ to?
Tactics
Make your list
Contact all
Language
RESULT: Your first 25 - 40 clients GUARANTEED!
YOUR RECIPROCAL MARKETS
Referral Markets…
Those who know you / love youand would be happy to refer you
Relationship Basedand Relationship Driven
Trust is the KEY
MARKETING & PROSPECTING FOCUS
THE TRUE POWER OF RECIPROCAL MARKETING
40 Business Clients
x 40 Business Referrals
A potential of 1600 business referrals
200 “Friendlies”*
x 40 Business Referrals
A potential of 8000 business referrals
* Warm Market Referrals
THE TRUE POWER OF REFERRAL MARKETING
LET’S GET REAL
• A grand total of 9600 business referrals
• Connected by 1 person
9600 business referrals
4800 business referrals
2400 business referrals
1200 business referrals
600 business referrals
300 business referrals
150 business referrals
LET’S GET REAL
9600 business clients – Not realistic
150 business clients – Very realistic!
THE TRUE POWER OF REFERRAL MARKETING
WHAT’S IT WORTH?
150 business clients
x $2500 profit per client per year
$375,000 per year!
Connecting The DOTS…
Warm Markets
Reciprocal Markets
Referral Markets
MARKETING & PROSPECTING FOCUS
RESOURCES TO HELP YOU
The Referral ofa Lifetime
The Networking System that Produces Bottom-Line
Results . . . Every Day!
BY: Tim Templeton
Little Red Bookof Selling
12.5 Principles of Sales Greatness
BY: Jeffrey Gitomer
REMEMBER…
Nothing happens until somebody sells something!
Everyone’s happy whenyour business is growing!
Vince Whaley – Distributors First International, Inc.
PHONE: 208-206-9920 EMAIL: [email protected]
New and Novice Distributor Training
The Basics of Marketing & Building Your Business
Presentation ©2016 Distributors First International, Inc. All Rights Reserved.
