New and Not So New Channels

ConnectVA Social Media for Nonprofits ConferenceDecember 6, 2012

Kim MahanFounder, Maxx PotentialCo-Founder, IntelliGraph

@kimmahan

New(er) Kids on the Block

Who are they for?

What do they do?

Do I need to be managing these too?!?

US Usage Data

The basics Primary audience and usage Best practices Best kept secret/killer use case

Evaluation Framework

Founded 2007, still private w/ IPO intentions Social network that let’s you ‘Check-in’ and share your

location with others in your network Like Facebook ‘Check In’ with a game layer Users can search a directory of businesses nearby or add

new locations to the pool Businesses can offer specials to users that check-in, or

special ‘badges’ that people can earn Users can see other users that have checked in, and

leave tips for other users Easy sharing to Facebook and Twitter

FoursquareBasics

Interface

Web

Mobile

Audience

From Foursquare (last updated September, 2012): 25 million people worldwide Over 3 billion check-ins Over a million businesses using the Merchant

Platform 100+ employees in NY (HQ), San Francisco,

and London

From Factbrowser: Higher daily usage among Hispanics 60% of users are male 41% are between the ages of 25 and 34 80% of active users have made a decision

based on a tip

Best Practiceshttp://business.foursquare.com

Claim your business (free) Share updates/photos (free) Offer specials, or get a window cling (free) Access analytics about check-ins (free) Advertising or offer custom badges (NOT free)

Best Kept Secrets/Killer Apps

Their API’s ‘Explore’ section is a great city guide…explore

RVA!

Launched by Google in June 2011 Similar functionality to Facebook, plus

integration with other Google tools, like Gmail and G-chat

One-directional ‘Follow’ allowed Concept of ‘Circles’ for easy grouping of

audiences Data incorporated into search relevancy

algorithms

Google PlusBasics

Interface

Audience

From Google (last updated September, 2012): 400 million registered users 100 million active on a monthly basis

From ReadWriteWeb: Early adopters of G+ have been mostly male,

high concentration of engineers & developers (71.24%)

The dominant age bracket (35%) is between 25 and 34

Amount of time spent is *significantly* lower than on other services like Facebook and Twitter

There is higher usage while at work than at home (consider posting during the day)

Best Practices

http://www.google.com/+/business/

Set up your brand page Think of it more like

Twitter than Facebook Use good SEO techniques:

names, places and keywords, and Bold your headlines and any keyword phrases to add SEO value (use *)

Ask questions; great platform for dialogue and interaction

Best Kept Secrets/Killer Apps

Hangouts!!Powerful and *free* videoconferencing capability

Founded October 2010, sold to Facebook for $1BILLION in September 2012

Photo-sharing network that let you easily apply creative filters and effects to photos

Started as iOS-only, added Android in Spring 2012 Open API has fostered many add-ons and viewer

apps (ex: Pinstagram, Webstagram, Statigram, Photoflow)

Easy sharing to Flickr, Facebook and Twitter Common to use hashtags, like twitter

InstagramBasics

Interface

Audience

From Instagram (last updated July, 2012): More than 100 million photos have been

uploaded 35+Million accounts have been created

From Pew Research: Skewed heavily toward a younger (under 30)

crowd Extremely popular among college students Usage is very difficult to measure through

traditional means like Alexa, because there are so many interfaces, and the overlap with Facebook & Twitter

Best Practiceshttp://business.instagram.com

Business pages have been available for just over a month

Custom URLs http://instagram.com/businessname

Badges program for promoting from other sites

Best Kept Secrets/Killer Apps

The Weekend Hashtag ProjectAwesome art, great way to be promoted

Founded March 2010, still private A social network that functions as a “virtual

pinboard” Ability to follow individual boards or people, and to

reshare content to your own feed and followers Users can choose “Pin It” from within their browser

and add pictures, along with a link, to their boards Much of what is shared is product photos “Visual crack” – major user interface innovation

PinterestBasics

Interface

AudienceFrom Pinterest (sort of :)

Reports vary: From 70% to as high as 90% are women

Much broader age range: 25 – 54 20MM+ registered, 4MM+ Unique visits per

day Above average income, interests are highly

skewed toward fashion, food, home decor and crafts

Best Practiceshttp://business.pinterest.com

Great case studies available online (Allrecipes, Etsy, Jetsetter)

Build your profile, custom URL pinterest.com/business

Providing useful boards is key to driving interaction

Best Kept Secrets/Killer Apps

Pin It to Win It! Promotions

Also worth your time:

Honorable Mentions

Other Questions???