New Age Mantras
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Transcript of New Age Mantras
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New Age Mantrasexploring opportunities in integrated marketing
Pradeep Kumar
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this is the digital age!
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tv industrial complex losing steam….
The ability to dictate what to see and when to see is now redundant. This is the age of consumer power
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“Each day it gets easier for word to spread across the tribe – Seth Godin”
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your early morning friend….
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..has been replaced by his e-friend
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streaming news on channel sites
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want to buy books?
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click & get books @ your desk
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pay utility bills online
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watch your favorite programs in your tv set
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or watch them on YouTube
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many mediums fighting for your mind space
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many messages fighting for your attention
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out in the streets
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ads when you watch tv
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ads when you search
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ads on social networking
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ads on YouTube
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so how can you really stand out?
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unless you are a purple cow
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catch the beginning of the curve
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2009: choice of the new generation
• Pepsi traditional Big Spenders
• Constantly looking @ Big Ticket Ad Opportunities
• Super Bowl Prime Spot
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“Performance with Purpose” mission: our belief that our financial success — Performance — must go hand-in-hand with our social and environmental responsibilities — our Purpose. We call this “The Promise of PepsiCo,”
2010: a promise
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belief about change
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rallying the masses
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Platforms available today
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• 750 million Active Users – 3rd Largest Country in the World; After China and India (if FB was a country)
• Uses lists to Control Sharing of Information
• Integrates Skype Video Calling - One to One Only
• Many Brands have FB pages to help rally fans and create buzz
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• Uses ‘Circle’ to control sharing of information
• Integrates with other Google Products; Gmail
• You can Huddle or Chat within a Circle
• Hangout offers Video Chat with Friends
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