Never Say Media - Italy
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Transcript of Never Say Media - Italy
CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
Chi siamo
Never Say Media e’ un’agenzia globale leader nel seeding e nella distribuzione di video online
In 10 anni di esperienza nel campo, abbiamo eseguito piu’ di 200 campagne, e generato piu’ di 1 miliardo di views a livello globale
CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
Servizi strategici 2013
I nostri servizi
Never Say Media offre un servizio top class di distribuzione di video online (Youtube), a livello globale, attraverso un sistema di CPV altamente competitivo e utilizzando solo piattaforme di distribuzione di alta qualita’, che non solo garantiscono elevata effettivita’ ed efficienza della campagna, ma favoriscono I processi di engagement e participazione alla base della formazione della meccanica virale.
L’offerta strategica di Never Say Media e’ composta dai seguenti servizi:
Ad network Online pr/blog outreach Monitoring/tracking/reporting
Ad network
Distribuzione dei video su proprietary ad network, composta da premium gaming apps, facebook apps e mobile apps. I video sono distribuiti sulla ad platform e gli users sono invitati a prenderne visione completa ed effettuarne lo sharing in cambio di tokens/crediti da utilizzare nella app stessa. Questo sistema garantisce estrema precisione nel targeting, sia da un punto di vista demografico che territoriale, favorendo la distribuzione virale dei video a livello mainstream e mantenendo un alto rate di views quotidiane durante tutta la durata della campagna. Il tutto in completa trasparenza allo scopo di garantire la brand safety dei nostri clienti.
samples http://apps.facebook.com/topeleven http://apps.facebook.com/baseballheroes http://apps.facebook.com/millionairecity http://apps.facebook.com/dragoncity
Online pr/blog outreach
Online PR e Editorial submission delle campagne video a una estesa rete di blogs e online influencers. La URL specifica dei video e’ introdotta in una email informale inviata al nostro network di blogs worldwide, con specifiche a proposito della campagna, e invitandoli a postare e commentare il video sui loro blogs e profili di social networks, allo scopo di generare meccanica virale tra i loro readers/followers. I bloggers sono selezionati a secondo delle aree di interesse della campagna, che sono determinate dal brand, dalla categoria di prodotto a cui il video fa riferimento, e da potenziali aree di interesse collaterali che possono essere coinvolte dalle caratteristiche creative del video.
Monitoring/tracking/reporting
Le campagne video e la loro performance su Youtube sono continuamente monitorate da un nostro team di esperti, e reports sull’attivita’ svolta e i risultati ottenuti sono consegnati a cadenza settimanale per permettere al cliente di avere un quadro prospettico completo dello sviluppo della campagna.
CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
pricing
CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
Case studies
Diesel XXX
CLIENT: Diesel CAMPAIGN: Diesel XXX NSM INVOLVEMENT: VIDEO distribution TARGET MARKETS: World Wide GUARANTEED VIEWS: 3,000,000 VIEWS DELIVERED: 21 Millions + OVERDELIVERY: Incalculable BLOG POSTS: 800+ FACEBOOK SHARES: Incalculable FACEBOOK LIKES: Incalculable FACEBOOK COMMENTS: Over 100,000 TWEETS: Over 100,000 Video URL
http://www.break.com/index/sfw-porn-clips.html
Samsung LED Sheep
CLIENT: Samsung Electronics CAMPAIGN: Led Sheep NSM INVOLVEMENT: VIDEO distribution TARGET MARKETS: World Wide GUARANTEED VIEWS: 1,000,000 VIEWS DELIVERED: 16 Millions + OVERDELIVERY: Incalculable BLOG POSTS: 600+ FACEBOOK SHARES: 231,312 + FACEBOOK LIKES: 160,084 + FACEBOOK COMMENTS: 157,237 + TWEETS: 29,124 + Video URL:
http://www.youtube.com/watch?v=D2FX9rviEhw
Samsung Dancing Girl
CLIENT: Samsung Electronics CAMPAIGN: Samsung Galaxy – Dancing Girl NSM INVOLVEMENT: VIDEO distribution TARGET MARKETS: World Wide GUARANTEED VIEWS: 800,000 VIEWS DELIVERED: 5,499,000 OVERDELIVERY: 687% BLOG POSTS: 319 FACEBOOK SHARES: 85,304 FACEBOOK LIKES: 85,372 FACEBOOK COMMENTS: 61,028 TWEETS: 27,570 Video URL:
http://www.youtube.com/watch?v=lK7IzfLmyco
Westfield 100 Century Dance
CLIENT: Westfield CAMPAIGN: 100 Century Dance NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: United Kingdom GUARANTEED VIEWS: 800,000 VIEWS DELIVERED: 3,900,000 OVERDELIVERY: 487% BLOG POSTS: 430 FACEBOOK SHARES: 176,560 FACEBOOK LIKES: 249,686 FACEBOOK COMMENTS: 99,760 TWEETS: 69,299 Video URL:
http://www.youtube.com/watch?v=7JxfgId3XTs
Ecotricity Collapsing Towers
CLIENT: ecotricity CAMPAIGN: collapsing towers NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: United Kingdom GUARANTEED VIEWS: 200,000 VIEWS DELIVERED: 2,157,000 OVERDELIVERY: 1,078% BLOG POSTS: 713 FACEBOOK LIKES: 1,300 TWEETS: 6,997
Video URL: http://www.youtube.com/watch?v=ggg3C87UVCY
AXE “Carrera de Globos”
CLIENT: AXE CAMPAIGN: Carrera de globos NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: Argentina, Mexico GUARANTEED VIEWS: 300,000 VIEWS DELIVERED: 533,827 OVERDELIVERY: 78% BLOG POSTS: 136 FACEBOOK shares: 832 TWEETS: 287
Video URL: http://www.youtube.com/watch?v=go1rdM5P6cU
Atrapalo “adeu barcelona”
CLIENT: ATRAPALO CAMPAIGN: ADEU BARCELONA NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: SPAIN GUARANTEED VIEWS: 200,000 VIEWS DELIVERED: 580,000 OVERDELIVERY: 189% BLOG POSTS: 247 FACEBOOK SHARES: 50,349 FACEBOOK LIKES: 21,179 FACEBOOK COMMENTS:13,984 TWEETS: 2,361 Video URL:
http://www.youtube.com/watch?v=zEpo4gExLT8
Samsung Bluetooth
CLIENT: SAMSUNG TECHNOLOGY CAMPAIGN: BLUETOOTH / REDNECK HUNTER NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: UK, FRANCE, GERMANY, ITALY, SPAIN GUARANTEED VIEWS: 300,000 VIEWS DELIVERED: 730,000 OVERDELIVERY: 143.5% BLOG POSTS: 212 FACEBOOK SHARES: 1,864
Video URL: http://www.youtube.com/watch?v=oRuXBxuEanY
Jumpers Unbreakable jay
CLIENT: JUMPER’S CAMPAIGN: UNBREAKABLE JAY NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: ITALY GUARANTEED VIEWS: 200,000 VIEWS DELIVERED: 445,000 OVERDELIVERY: 123% BLOG POSTS: 73 FACEBOOK SHARES: 38,879
Video URL: http://www.youtube.com/watch?v=ED86oS07MfI
Vodafone 1 Cent
CLIENT: VODAFONE CAMPAIGN: 1 CENT NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: ITALY GUARANTEED VIEWS: 300,000 VIEWS DELIVERED: 713,000 OVERDELIVERY: 138% BLOG POSTS: 70 FACEBOOK SHARES: 9,837 TWEETS: 630
Video URL: http://www.youtube.com/watch?v=6jmZs3byARI
Vodafone Smartphone domino
CLIENT: VODAFONE CAMPAIGN: SMARTPHONE DOMINO MACHINE NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: ITALY GUARANTEED VIEWS: 500,000 VIEWS DELIVERED: 1,121,858 OVERDELIVERY: 124% BLOG POSTS: 247 FACEBOOK SHARES: 34,298 FACEBOOK LIKES: 8,973 FACEBOOK COMMENTS: 7,605 TWEETS: 1,780 Video URL:
http://www.youtube.com/watch?v=jvridy2d6uk