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Nevada Wildfire Awareness Week 2011 Summary …...2 Event Summary Report The sixth annual Nevada...
Transcript of Nevada Wildfire Awareness Week 2011 Summary …...2 Event Summary Report The sixth annual Nevada...
Nevada Wildfire Awareness Week 2011 Summary Report
Submitted by:
Ed Smith, Natural Resource Specialist Sonya Sistare, Wildfire Project Coordinator
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Event Summary Report
The sixth annual Nevada Wildfire Awareness Week (NWAW) was held May 1 - 8, 2011. Assisted by grant funds from BLM, NDF and USDA Forest Service, University of Nevada Cooperative Extension coordinated this multi-agency effort. Through these collaborative efforts, additional funding sources, public service contributions by corporate sponsors, and in-kind contributions; we had an extremely successful awareness week. The 102 collaborators in this effort include:
American Red Cross-Northern NV ~ Americom Broadcasting ~ Altairnano, Inc. Associated General Contractors ~ Atlas Tree Service ~ Barrick-Cortez Corp.
Borda Ranch ~ Bureau of Land Management ~ Carson City Carson City Fire Department ~ Casino Fandango ~ Caughlin Ranch Homeowners Association ~ Central Lyon County Fire ~ Central Lyon County Sheriff Department
City of Reno Fire Department ~ Clark County ~ Clark County Fire Department Clear Channel Outdoor ~ Community Living Magazine
Crescent Valley/Beowawe Firewise Community ~ Crescent Valley VFD D & D Roofing ~ Defensible Space Solutions ~ Douglas County
Diamond Mountain FFA ~ East Fork Fire & Paramedic District ~ Elko County Ely VFD ~ Eureka County ~ Eureka County 4-H ~ Eureka County Lions Club
Eureka County Department of Natural Resources ~ Eureka/Diamond Valley Firewise Community ~ Eureka True Value ~ Eureka Volunteer Fire Department
Farmers Insurance ~ Federal Fire Fallon ~ Grand Sierra Resort ~ Greenhouse Garden Center ~ Home Depot ~ Humboldt County ~ John Ascuaga’s Nugget ~ KTVN Channel 2
Las Vegas Metro Police Department ~ Lincoln County Lincoln County Department of Emergency Management
Lincoln County Fire Protection District ~ Lund VFD ~ Lyon County ~ Mcgill VFD Medic West ~ Mercy Air ~ Moana Nursery ~ Moapa Valley Rotary ~ Mound House VFD
National Cinemedia ~ NOAA’s National Weather Service Nevada Association of Counties ~ Nevada Cattlemen’s Association
Nevada Department of Conservation and Natural Resources NDPS- State Fire Marshal Division ~ Nevada Department of Transportation
Nevada Division of Forestry ~ Nevada Division of Forestry Nursery Nevada Fire Chiefs Association ~ Nevada Fire Safe Council
Nevada Landscape Association ~ Nevada Magazine ~ North Tahoe Fire Protection District ~ NV Energy ~ Nye County ~ Operation Fire H.E.A.T ~ Pershing County
Pleasant Valley VFD ~ Ponderosa Land & Livestock Red Lion Hotel & Casino, Elko ~ Senator Harry Reid ~ Republic Services
Reno Lawn & Landscape ~ Roy Gomm Elementary School ~ Governor Brian Sandoval Sierra Fire Protection District ~ Sierra Front Wildfire Cooperators
Sierra Nevada Construction ~ Sign Pro - Carson City ~ Smith Valley VFD Sparks Fire Department ~ Sparks Tribune ~ Spring Mountain Volunteer Association
Storey County ~ Storey County Fire Department Tahoe-Douglas Fire Protection District ~ The Progressive Rancher ~ Tree Tenders
Truckee Meadows Fire Protection District ~ USDA Forest Service University of Nevada Cooperative Extension ~ Washoe County ~ Washoe County 4-H
Washoe County Animal Services ~ Washoe County School District White Pine County Fire Protection District
This year’s message was “Wildfire Survival - It Takes A Community.” This message supports the concept of Fire Adapted Communities (FACs), introduced to Washoe County in 2010 as the next step in wildfire preparedness. FACs are communities located in wildfire-prone areas that can survive wildfire with little or no assistance from firefighters. During a wildfire, FACs reduce the potential for loss of human life, minimize damage to homes and infrastructure, and reduce firefighting costs. The FAC concept represents a departure from traditional thinking about our response to the wildfire threat. Historically, we responded by protecting communities with firefighters and equipment when wildfire occurred. In FACs, the emphasis changes from "protection of communities" to "preparation of communities." Efforts included 163 events and activities with 3,250 direct participants and 66,631 others receiving educational materials via direct mail or distribution. This report summarizes the events and activities that occurred as part of NWAW.
NWAW Planning Committee
Bureau of Land Management Ruta Glinski Dennis Terry Carmen Thomason Carson City Fire Department Tim Rochelle Clark County Fire Department Michael Johnson Eureka County Natural Resources Kathy Porter Nevada Association of Counties Wes Henderson Nevada Dept. of Emergency Management Elizabeth Ashby Cynthia Bagley Nevada Division of Forestry Mike Dondero Chris Faehling Kacey KC Mike Klug Slade Sanborn Maya Woods Nevada Fire Safe Council Jason Arnold Ann Grant Candace Lowery Pat Murphy Kim Otero Terry Sumner Rodd Rummel North Lake Tahoe Fire Protection District Pete Mulvihill Tia Rancourt NV Energy Jim Reagan Reno Fire Department Pat Mooneyhan Sierra Fire Protection District Kelti Puryear John Schuler University of Nevada Cooperative Extension Marilyn Ming Grant Nejedlo Dan Nelson
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Sonya Sistare Jim Sloan Ed Smith USDA Forest Service Patty Eder Washoe County Kurt Latipow Maureen O’Brien White Pine County Fire Protection District Casey Hunewill
Key Results
• All of Nevada’s 17 counties participated.
• Proclamations, resolutions, and letters in support of NWAW were issued by Governor Sandoval, 12 counties, two cities, the Nevada Association of Counties, and Senator Harry Reid.
• 163 events or activities were held as part of NWAW, which included promotional efforts and
Proclamations/Resolutions. (See list of events/activities by county - Attachment 1)
• 3,250 people attended community events and 66,631others received information via direct mail or distribution.
• 7,816 pieces of educational and promotional materials were distributed.
• 102 partners collaborated on these efforts.
• The multi-state Proclamation was expanded this year to include California, Idaho, Nevada and
Oregon.
Key Events
• A community kick-off event was held on Saturday, April 30 at Galena High School, in conjunction
with a wildfire evacuation drill conducted by Sierra Fire Protection District. This family friendly event featured activities for children, including an “Ember House” game created by University of Nevada Cooperative Extension, visits with Smokey Bear, and fire engines and helicopters to explore. Adults were able to visit with vendors displaying products and services to help them prepare their home and property for wildfire. Additional support was provided by area fire departments, the Bureau of Land Management, the Nevada Fire Safe Council, the Nevada Division of Forestry, USDA Forest Service and others. Presentations by federal, state and local fire and agency representatives, as well as local dignitaries capped off the event. A free raffle drawing was held using prizes donated by vendor participants. Over 400 people participated. Promotional efforts for this event included planning partners distributing flyers, including via email to Washoe County Citizen Advisory Board members and Washoe County School District employees and the distribution of 1,500 small flyers to nearby businesses (see flyer samples - Attachment 2); a
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2-week radio station promotional package, including a live remote during the event; direct mail announcement to 6,300 residences (see sample - Attachment 3); newspaper ads (see samples - Attachment 4); and others. In-kind contributions included raffle prizes donated by local sponsors, valued at $1,200; radio advertising package funded by State Farm Insurance in cooperation with the Nevada Fire Safe Council, valued at $1,000; live remote provided by Americom Broadcasting, valued at $1,000; Ember House game prizes supplied by the USDA Forest Service, valued at $350; and others provided by the cooperating partners in planning and facilitating this event. (See event photos - Attachment 5)
• The fifth annual Junk The Junipers event was also held during the kick-off event. An area was
provided for homeowners to discard their ornamental junipers which had been removed from their property. The junipers were chipped by representatives of the USDA Forest Service into dumpsters provided by the Nevada Fire Safe Council. Moana Nursery provided participants with a free plant from a selection of good plant choices for high fire-hazard areas. 41 households participated in this event, many bringing a large truck-bed or trailer full of hazardous junipers. In-kind contributions included the supply of replacement plants from Moana Nursery, valued at $1,025; use of the USFS chipper, valued at $250; and use of the dumpster provided by the Nevada Fire Safe Council. (See photographs - Attachment 6)
• A Junk The Junipers event was also held in Carson City. 20 households participated in this
collaborative effort between the Carson City Fire Department, Casino Fandango, Greenhouse Garden Center, Nevada Fire Safe Council and University of Nevada Cooperative Extension. Approximately 45 yards of discarded junipers were collected and disposed of. In-kind contributions included the supply of replacement plants from Greenhouse Garden Center, valued at $500 and the use of the property from Casino Fandango, value unknown. (See flyer and photographs - Attachment 7)
• Two Firewise/Fire Safe Day events were held in Eureka County. These joint efforts by the Eureka
Department of Natural Resources, BLM, NDF, Nevada Fire Safe Council, local volunteer fire departments and others, attracted over 275 participants. Future Farmers of America students from the local high school grew plants to sell as replacements for the removal of flammable plants. (See photographs - Attachment 8)
• In Clark County, community clean up days in Mt. Charleston, Cold Creek, and Mountain Springs
were organized by the Nevada Fire Safe Council, with 181 households participating. A large community educational event was held at the Logandale Volunteer Fire Station, with 278 people participating. (See photographs - Attachment 9) A presentation by University of Nevada Cooperative Extension was given during town hall meetings held in Pahrump and Beatty, with over 120 people in attendance.
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Proclamations, Resolutions & Letters of Support
• In an expanded effort, the states of California, Idaho, Nevada and Oregon worked together to secure a joint proclamation by their respective governors. The purpose was to stress the threats all Western states face each year from wildfires.
• Governor Sandoval issued a Proclamation on April 25. (See Joint and Nevada Proclamations - Attachment 10)
• County Proclamations were issued by 12 of Nevada’s 17 counties: Carson City, Clark, Douglas, Elko, Eureka, Humboldt, Lincoln, Lyon, Nye, Pershing, Storey and Washoe. (See samples - Attachment 11)
• The City of Reno and Winnemucca also issued proclamations.
• The Nevada Association of Counties issued a resolution to support an annual Nevada Wildfire Awareness Week in May of each year.
• Senator Harry Reid issued a letter in support of NWAW.
Promotional Efforts – Statewide
• This year’s poster depicts real Nevadans who all have roles in helping wildfire-prone communities survive wildfire. They represent homeowners, landscapers, roofers, ranchers, open space planners, firefighters, and others. 600 copies were printed courtesy of the USDA Forest Service, valued at $390. Additional posters have been printed using grant funds provided by the Bureau of Land Management.
• Chief James Wright, Nevada State Fire Marshal, supported the week by posting a letter encouraging
participation in NWAW efforts on the Division of Emergency Management website. (See letter - Attachment 12)
• A half-page ad was placed in the April and May editions of Sage Signals, sponsored by the Nevada
Cattlemen’s Association. The April edition also featured a short article on the importance of the awareness week. Their circulation is 600. In-kind contribution $180. (See article and ads - Attachment 13)
• The Progressive Rancher sponsored a half-page ad in their April-May edition, which has a circulation of 6,000. In-kind contribution valued at $600. (See ad - Attachment 14)
• Nevada Magazine once again sponsored a half-page ad in their May-June edition, which has a
statewide distribution/circulation of 152,000. In-kind contribution valued at $2750. (See ad - Attachment 15)
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• The Bureau of Land Management - Nevada State Office supported community events by providing promotional toolkit giveaway items. A total of 1,800 were purchased with over 600 distributed during NWAW.
Promotional Efforts – Localized
• Four hotel/casino properties, located in Carson City, Elko, Reno, and Sparks participated as a
community service by placing our message on their electronic marquee. (See sample - Attachment 16)
• The Nevada Department of Transportation – Division II in Northern Nevada participated by featuring a wildfire awareness message on their 18 Dynamic Message Signs (primarily used for “Amber Alerts” and traffic delay messages). The signs are located in Carson City, Douglas County, and Washoe County, in highly visible spots along major interstates and highways.
• A 40-foot long banner was displayed over Main Street in Carson City. This was a collaborative effort
between BLM, Carson City Fire Department, and UNCE. The previously purchased banner was updated using grant funds from BLM. (See photo - Attachment 17)
• A full-page ad was included in May/June edition of Community Living Magazine, a regional publication that distributed from Fallon to Wells in Northern Nevada. Current distribution is 7,000 copies. (See page - Attachment 18
• A Public Service Announcement campaign was launched on KTVN to run from April 25 to May 29. The 30-second “I have a role” message can be viewed via translator in all but three counties (Clark, Lincoln, and White Pine) and only a very small portion of Esmeralda County. Funding for this project provided by a grant from BLM - Nevada State Office.
• A Public Service Announcement campaign was launched on Charter Cable in the Carson City/Gardnerville/Dayton viewing area to run from April 25 to May 29. This was a collaborative effort between Carson City Fire Department, East Fork Fire and Paramedic District and UNCE using grant funds provided by BLM - Carson City Office. The 30-second “I have a role” message aired on five different networks, including Fox News, HGTV, the History Channel, Hallmark, and USA Network. Five additional networks were provided as an in-kind contribution, courtesy of Charter Media, valued at $1,752.
• A Public Service Announcement campaign was launched on 58 Century Theater movie screens in the Reno/Sparks area. National Cinemedia will run these PSAs from April 29 to May 26. The 30-second “I have a role” message is projected to achieve 147,866 impressions during that time period. Additionally, Cinemedia provided an additional placement for the PSA to run May 1 to June 16, with an in-kind value of $11,136.
• A Public Service Announcement campaign was launched on 10 Galaxy Theater movie screens in Carson City, to run April 22 to June 2. The 15-second “I have a role” message is projected to achieve 7,420 impressions during that time period.
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• Billboard ads were placed on five static and four digital billboards located within the Carson BLM District, featuring the “I have a role” message. Two additional static billboards were provided, courtesy of Clear Channel Outdoor Advertising, in-kind value of $1,100. (See samples and photos - Attachment 19)
• Sonya Sistare, UNCE, and Michael Johnson, the rural fire coordinator from Clark County Fire
Department, were taped for the May airing of “Extension Connection,” a public service production that airs in the Clark County area.
• Through the collaborative efforts of all the partners in NWAW, numerous television and radio interviews aired prior to and during the week, and many newspaper articles promoting NWAW events were published. (See list of events/activities by county – Attachment 1)
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In-Kind Contributions
In-Kind Contributions Non-Federal Americom Broadcasting - Live remote 1,000.00Cinemedia - Additional ad space to run May 1 to June 16 11,136.00Clear Channel Outdoor - Two billboard ads 1,100.00Charter Media - PSA to run on an additional five networks 1,752.00Farmers Insurance & Nevada Fire Safe Council - Donation of funds for radio advertising campaign to promote the kick-off event
1,000.00
Greenhouse Garden Center - Donation of 20, #15 shrubs for the Carson City “Junk The Junipers” event
500.00
Logandale-area businesses - Donation of supplies for community event 500.00Moana Nursery - donation of 41, #5 shrubs for “Junk The Junipers” event 1,025.00Moapa Valley Rotary - donation of volunteer time for community event 360.00Multiple vendors - Donation of raffle prizes distributed during the kick-off event
1,200.00
Nevada Cattlemen’s Association - Two half-page ads in Sage Signals 180.00Nevada Fire Safe Council - Stipends for chapter events 836.00Nevada Magazine - Half-page ad 2,750.00Operation Fire H.E.A.T- Donation of raffle prize for community event 500.00Progressive Rancher - Half-page ad 600.00Republic Services - Dumpsters for community clean-up events 1800.00Sign Pro Carson City - Reduced rate on banner production 225.00Sparks Tribune - Additional ad run 467.00 TOTAL IN-KIND CONTRIBUTIONS $26,931.00 In-Kind Contributions Federal BLM Nevada State Office- Toolkit/screwdriver set for distribution at statewide events
2448.00
BLM Southern District - Newspaper inserts for Clark & Nye Counties 825.00USDA H-T Nat’l Forest - Printing for posters 390.00USDA H-T Nat’l Forest - Smokey Bear trinkets for prizes at the Ember House educational youth display
350.00
USDA H-T Nat’l Forest - Chipper for Junk The Junipers 250.00 TOTAL FEDERAL CONTRIBUTIONS $4,263.00 TOTAL CONTRIBUTIONS $31,194.00
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Date(s) Event or Activity Partner(s) Direct # Participants
Mail/Dis
t Direct Indirect
Carson City
April ‐ May Posters displayed various locations BLM, CCFD, NFSC, NDF, USFS, UNCE
April ‐ May Banners displayed in communities USFS, NFSC
May 2 ‐ 8 Carson City Main Street Banner BLM, Carson City Fire Dept., UNCE
April 11‐May 8 Message on Casino Fandango marquee BLM, Casino Fandango, NFSC, UNCE
April 11‐May 8 Banner in walkway at Casino Fandango BLM, Casino Fandango, NFSC, UNCE
April 21 County Proclamation issued Carson City Fire Dept., UNCE 50
May Message on community bulletin board Carson City, UNCE
April 22 ‐ June 2 PSA airing at Galaxy Theater BLM, UNCE
April 25 ‐ May 29 PSA airing on Charter Media stations
BLM, Carson City FD, EFFPD, UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
April 27 Article and poster featured in Nevada Appeal Nevada Appeal, UNCE 16,000
April 27 Email blast announcement UNCE 40
April 30 Juniper article in Nevada Appeal UNCE *
May 1 ‐ 8 NDOT DMS Message NDOT‐District II, UNCE
May 2 ‐ 30 Billboard on HWY 50 at US 395 BLM, UNCE
May 1 NFSC Mexican Dam/Pinion Hills Evacuation Drill
Carson City Fire Dept., CERT, NFSC 18
May 5 Display and distribution of material at the Legislature Multiple 72 270
May 7 NFSC Lakeview Chapter Community Clean‐Up and Picnic NFSC, UNCE 46
May 7 Junk the Junipers in Carson City Carson City FD, NFSC, UNCE 20
Churchill
April‐May Posters displayed UNCE
May 3 Wildfire Awareness Booth at Commissary Fallon Federal Fire 75
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
May 2 ‐ 30 Billboard on Hwy 50 in Fallon BLM, UNCE
Clark
Events and Activities by County Attachment 2
April ‐ May Posters displayed various locations Clark County Fire Dept., NFSC, UNCE
April ‐ May Banners displayed in communities NFSC
April 6 County Proclamation Issued Clark County, UNCE 10
May Extension Connection Feature Story UNCE, Clark County Fire Dept.
April 25 8 News NOW article Clark County Fire Department, NFSC
April 27 Insert in the Moapa Valley Progress BLM‐Southern District 3,600
April 30 Nevada Division of Forestry Nursery Event NDF 40
Mt. Charleston/Kyle Canyon Curbside May 2 & 3 Chipping NFSC 136
May 4 Article in the Moapa Valley Progress NFSC * BLM, Clark County FD, CERT, Las Vegas Metro Police Dept., Mercy Air, Medic West, Moapa Valley Rotary, National Honor Society, Operation Fire
May 6 Logandale VFD Open House Heat 278
Cold Creek Community Clean up and May 7 Brownbag Lunch NFSC, Republic Services 28
Mountain Springs Community Cleanup & May 7 BBQ NFSC, Republic Services 22
Douglas
April ‐ May Posters displayed various locations UNCE, NFSC
April ‐ May Banners displayed in communities Sierra Front Wildfire Cooperators
Douglas County, NFSC, EFFPD, April 7 County Proclamation and Presentation T‐D FPD 54
April 25 ‐ May 29 PSA airing on Charter Media stations
BLM, Carson City FD, EFFPD, UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
Pine Nut and BLueBird Fuels Reduction April 27 Program NFSC 8
April 29 Article in Record Courier ‐ Junk the Junipers CC event UNCE 7,500
April 30 Article in Record Courier ‐ Smith Valley event & proc Smith Valley FPD, NFSC, UNCE *
Genoa Community Pancake Breakfast & April 30 Curbside Cleanup EFFPD, Genoa VFD, NFSC 50
May 1 ‐ 8 NDOT DMS Message NDOT‐District II, UNCE
May 1 ‐ 8 Topaz Ranch Estates door‐to‐door dist. NFSC, UNCE 200
May 2 TRE Movie Night NFSC 6
May 3 Bently Nevada Snack & Learn Presentations UNCE 20
Elko
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April ‐ May Posters displayed various locations UNCE, NFSC
April 20 County Proclamation issued Elko County, UNCE 10
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
April 30 Wildland Fire Training ‐ Jiggs NFSC 4
May 1 ‐ 8 Message on Red Lion marquee Red Lion Hotel & Casino, UNCE
May 6 Radio Interview on KELK BLM‐Elko District
May 7 ‐ 8 Home and Business Expo ‐ BLM Booth BLM‐Elko District 500 500
Esmeralda
April ‐ May Posters displayed UNCE
Eureka
April ‐ May Posters displayed various locations UNCE, Eureka Dept. of NR, NFSC
April ‐ May Banners displayed in communities Eureka County Dept of NR, NFSC
April 20 County Proclamation Issued Eureka County, UNCE 5
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
April 25 ‐ May 1 Promotional mailing for events Eureka Dept. of NR, Firewise 1005
April 25 ‐ May 6 Article & ad in the Eureka Sentinel Eureka Dept. of NR, Firewise 460
April 25 ‐ May 6 Article in the Crescent Vfalley Views Eureka Dept. of NR, Firewise 130
May 1 ‐ 8 Message on County Fairgrounds Marquee Eureka Dept. of NR, Firewise
May 2‐5 Crescent Valley School Program BLM 17
BLM‐Winnemucca District, Eureka VFD, Diamond Mountain FFA, 4‐H, Lions Club, Eureka County EMS, Eureka True Value Hardware, NFSC,
Eureka/Diamond Valley Firewise/Firesafe Eureka/Diamond Valley May 6 Day Firewise Community 180
BLM‐Winnemucca District, Diamond Mountain FFA, Lions Club, Eureka County EMS, NFSC, Crescent Valley/Beowawe Firewise Community, Barrick‐Cortez,
May 7 Crescent Valley Firewise/Firesafe Day Crescent Valley VFD 95
Humboldt
BLM‐Winnemucca District, April 18 County Proclamation Issued Humboldt County 6
BLM‐Winnemucca District, April 19 Winnemucca City Proclamation issued City of Winnemucca 6
April 28 Article in Silver Pinyon Journal BLM‐Winnemucca District
April 28 Article in Humboldt Sun BLM‐Winnemucca District 4,500
April 28 Article in the Northern Nevada Magazine BLM ‐Winnemucca District
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April 28 Interview on KRNA‐92.7 FM Radio, 30‐minutes BLM ‐Winnemucca District
April ‐ May Posters displayed various locations BLM, UNCE
April ‐ May Banners displayed in communities BLM
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
May 2‐5 Winnemucca School Programs BLM 85
May‐June Ad in Community Living Magazine BLM‐Winnemucca District 7,000
Lander
April ‐ May Posters displayed UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
Lincoln
April ‐ May Posters displayed UNCE, Lincoln County FPD April ‐ May Banners displayed in communities Lincoln County FPD 4 May 2 County Proclamation issued Lincoln County FPD
Lyon
April ‐ May Posters displayed UNCE, NFSC
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
April 21 County Proclamation issued Lyon County , UNCE 5
April 30 Smith Valley FPD Resolution issued Smith Valley FPD 5
May 2 ‐ 30 Billboard on I‐80 in Fernley, US 395 in Yerington BLM, UNCE
Central Lyon County Fire, Lyon County Sheriff Dept., Mound
May 3 Mound House Community Hot Dog BBQ House VFD, NFSC 20
May ‐Aug Banner displayed in Mound House NFSC ‐ Mound House Chapter
BLM‐Carson City District, May 7 Smith Valley Fire Station Open House Smith Valley FPD, USFS, NFSC 23
Mineral
April ‐ May Posters displayed UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
Nye
March 15 County Proclamation issued UNCE 5
April 23 Earth Day ‐ NWAW information booth UNCE 100
April 28 Insert in the Pahrump Mirror BLM‐Southern District 6,000
April 29 Insert in the Pahrump Valley Times BLM‐Southern District 8,000
April 30 Tonopah VFD Station Open House BLM, NDF, Tonopah VFD 35
April 28 Article in Tonopah Times BLM 3,000
April ‐ May Posters displayed various locations UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
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Presentation to Pahrump Town Hall BLM‐Southern District, UNCE, May 10 Meeting USFS, US Fish and Wildlife 102
May 11 Presentation to Beatty Town Hall Meeting UNCE 21
Pershing
April ‐ May Posters displayed UNCE
April 21 County Proclamation Issued UNCE 5
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
Storey
Storey County Fire Dept.,
March 15 Storey County Proclamation Issued UNCE 10
April ‐ May Posters displayed UNCE
April 27 Email blast announcement UNCE 30
Handout of materials at mailboxes ‐ Virginia April 30 Highlands NDF, UNCE 20
May Message on Community bulletin board Storey County, UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
Storey County Fire Dept., Virginia Highlands Meet & Greet for "You Storey County Sheriff Dept,
May 6 Call ‐ We Haul" NFSC, UNCE 250
Mark Twain Meet & Greet and Chapter May 6 Meeting Storey County Fire Dept., NFSC 14
Washoe
April ‐ May Posters displayed various locations
UNCE, BLM, NDF, USFS, Pyramid Lake Health Center, Pyramid Lake Pauite Tribal Offices, Pyramid Lake Pauite Tribe Schools
April ‐ May Banners displayed in communities Reno Fire, TMFD, UNCE, NFSC
April Kick‐off event flyer email blast to CABs UNCE, Washoe County
April 18 Kick‐off event letter mailed w/FAC Pub UNCE, NDF, USFS 6,306
April 20 Ad in the Reno Gazette‐Journal UNCE, NDF, USFS 66,442
April 20 Ad in the Sparks Tribune UNCE, NDF, USFS 6,500
April 21 Ad in the Reno News and Review UNCE, NDF, USFS 27,000
April 21 Bonus ad in the Sparks Tribune UNCE, NDF, USFS, Sparks Tribune *
April 23 Public Service Show ‐ KOH Radio w/Ed Smith
Citadel Braodcasting ‐ KOH Radio
April 24 Ad in the Reno Gazette‐Journal UNCE, NDF, USFS *
April 24 Ad in the Sparks Tribune UNCE, NDF, USFS *
April 29 ‐ May 26 PSA airing at Century Theaters BLM, UNCE
April 25 ‐ May 29 PSA airing on KTVN‐Channel 2 BLM, UNCE
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April 29 ‐ May 15 KOH Radio PSA annoucements BLM, UNCE
April 25 ‐ May 1 Americom Broadcasting ‐ Sunny 106.9 promotiona package and Live Remote Farmers Insurance, NFSC
May 1 ‐ 8 NDOT DMS Message NDOT‐District II, UNCE
May 2 ‐ 30 Billboards in multiple locations BLM, UNCE
May 3
KTVN ‐ Channel 2 interview with Reno Fire Department during door‐to‐door efforts in community of Ridgecrest NFSC, Reno Fire Department
April 25 Email blast to Washoe Cty School Dist staff & schools Washoe County School District 7,200
April 25 ‐ 29 Flyers to Galena‐area businesses Washoe County, NFSC, UNCE 1,200
April 26 Washoe County Proclamation Issued UNCE, Washoe County 40
April 27 City of Reno Proclamation Issues City of Reno, Reno Fire Dept. 25
April 28 Ad in the Reno News and Review UNCE, NDF, USFS *
April 30 Article in RGJ UNCE *
Sierra Fire PD Evacuation Drill W/Kick‐off See April 30 Event SFPD below
Community Kick‐off Event w/Evacuation April 30 Drill Multiple agencies 400
NDF, NFSC, Moana Nursery, Reno Fire Department, USDA
April 30 Junk the Junipers Forest Service, UNCE 41
April 30 KOLO‐Channel 8 interview during kick‐off event featuring Ed Smith and participants NFSC, UNCE
April 30 KRNV ‐ Channel 4 interview during kick‐off event featuring Ed Smith and participants NFSC, UNCE
April 30 KTVN ‐ Channel 2 interview during kick‐off event featuring Ed Smith and participants NFSC, UNCE
May TMWA bill insert message to Reno res. City of Reno, TMWA, UNCE 58,500
May 1 ‐ 8 Message on Grand Sierra Resort Marquee UNCE, Grand Sierra Resort
May 1 ‐ 8 Message on John Ascugua's Nugget Marquee
Sparks Fire Department, J. A. Nugget
May 1 ‐ 8 Door‐to‐door visits by Reno Fire Department
Reno Fire Department, NFSC, UNCE 250
Altairnano, Inc. Employee wildfire May 1 ‐ 7 awareness education UNCE, NFSC, Altairnano, Inc. 52
May 6 Roy Gomm Elementary School Assembly USFS, UNCE, Reno Fire 320 130
White Pine
April ‐ May Posters displayed various locations UNCE, NDF, White Pine County FPD
McGill VFD, USFS, White Pine May 2 ‐ 6 School Event ‐ McGill Elementary County FPD 162
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Lund VFD, USFS, White Pine May 2 ‐ 6 School Event ‐ Lund Elementary County FPD 50
May 2 ‐ 6 School Event ‐ Baker Elementary USFS, White Pine County FPD 15
Ely VFD, USFS, White Pine May 2 ‐ 6 School Event ‐ White Pine Middle School County FPD 28
Statewide Efforts
April Chief Wright letter of support Nevada State Fire Marshal Division
April Sage Signals 1/2‐page ad & article NV Cattlemen's Association, UNCE 600
April/May Progressive Rancher ad Progressive Rancher, UNCE 6,000
April 25 Governor's State Proclamation Governor Sandoval, NDF 2
April 30 Senator Reid letter of support Senator Reid
May‐June Nevada Magazine 1/2‐page ad Nevada Magazine, NFSC‐Holbrook, UNCE 55,000
May Sage Signals 1/2‐page ad NV Cattlemen's Association, UNCE 600
May 6 NACO Resolution Issued ‐ Board Meeting NACO, UNCE 25
Good Neighbor
May CA‐ID‐NV‐OR Multistate Proclamation
Governors of CA, ID, NV, OR, Keep Oregon Green, NDF, Idaho Firewise, UNCE
Date(s) Event or Activity Partner(s) Direct # Participants
Mail/Dis
t Direct Indirect
TOTAL 66,631 3,250 227,70
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Key: Color block indicates a public event * indicates indirect participants already counted
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Community Kick-off Event Promotional Flyers Attachment 2
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Letter to Washoe County Residents Attachment 3
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Sample Newspaper Ads Attachment 4
Community Kick-off Event Photos Attachment 5
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Junk the Junipers-Reno Event ment 6 Attach
21
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Junk the Junipers-Carson City Event Attachment 7
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Firewise/Fire Safe Events - Eureka County Attachment 8
Community Events - Clark County Attachment 9
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Multi-State and Nevada Proclamation Attachment 10
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Sample - County Proclamations and Resolutions Attachment 11
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Letter of Support - Nevada State Fire Marshal Attachment 12
Nevada Cattlemen’s Association - Sage Signals Article and Ads Attachment 13
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The Progressive Rancher Ad Attachment 14
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Nevada Magazine Ad Attachment 15
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Casino Digital Billboard Sample Attachment 16
Main Street Banner - Carson City Attachment 17
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Community Living Magazine Ad Attachment 18
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Billboard Samples Attachment 19
34