Neuropsychology career trajectories: for success in ...
Transcript of Neuropsychology career trajectories: for success in ...
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Neuropsychology career trajectories: Recipes for success in networking and
practice development
Patricia Pimental, Psy.D., ABN, AAPMRenee Low, Ph.D., ABN
Rosemarie Scolaro Moser, Ph.D., ABN, ABPP‐RP
Financial Disclosure
The following presenters have no financial relationships to disclose:
Patricia Pimental, Psy.D., ABN, AAPM
Renee Low, Ph.D., ABN
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Neuropsychology Career Trajectories: Recipes for Success in Networking and Practice Development
Dr. Patricia A. Pimental, Psy.D.,ABN,AAPM,FACPNNeurobehavioral Medicine
Consultants, LtdAssociate Professor, Midwestern
UniversityLecturer, ISPP- Argosy University
• If you want to be happy and fulfilled you have to base your mission statement on endeavors that will make you feel that way
• Remember that your career and personal life will be a journey NOT a pre-set destination
• Be prepared to go the extra mile• Do not run from opportunity, even if you
fear failure• Look for transformational moments (Tiger
and Piglets)• Nothing is impossible is your mantra• Leverage you assets
Identify the Journey
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Exercise: Assets, Goals, Passions, Purpose• Dr. Pimental will now pass out index
cards to participants and will take you through a series of 25 questions
• Responses will be 1-3 words each and you will save these cards to consult with them after the presentation and from time to time as you progress in your career
• Put them in a safe place and consult then at least every 6 months to revise
Quality of Practice and Quality of Life Pearls• Patients will not care how much you know
UNTIL they know how much you care• “Life is not measured by the number of
breaths we take, but by the moments that take our breath away” ( Dr. P’s patient stories)
• “We make a living by what we get, we make a life by what we give” Winston Churchill
• “Before you speak, let your words pass through three gates, Is it true, Is it necessary, Is it kind” Rachel Hauck
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Practice Development Issues• ID special talents/gifts (law,
music, nutrition, spirituality, exercise, sports, crafts, previous degrees)
• Tripartite Model : Clinical practitioner + academic professor (mentor/supervisor) + clinical researcher ( private practice based as well)
Consultation –Liaison (CL) Opportunities
• ID specialty/focus/CL areas• Article & handout by Pimental &
Siegel with mnemonic and listing (with permission) of all disorders in medicine with neuropsychological features/sequelae
• Get on a hospital/medical staff!
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Outside the Box Specialty Areas• Transplant Neuropsychology• Bariatric Neuropsychology• Neuro-Oncology (Adult & Peds)• Neuro-Endocrinology (Thyroid)• Cardiac Neuropsychology• Infectious Disease/Parasitology • Pain Management• Sports Neuropsychology
Current Trend Areas• Dementia( Brain Fitness, neurobics,
brain gyms, brain smart foods/nutriceuticals)
• Neurodevelopmental(AD/HD,Autisticspectrum, Asperger’s, Childhood Bipolar)
• TBI( military blast/IED injuries,MVA’s/safety, sports concussion)
• Dr. Pimental’s new Peak Performance Neuropsychology (PPN)
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Branding and Naming the Practice• What is your brand? Who are
you?• Kleenex/tissue; Xerox/copy• Catchy name and logo• Make EVERYTHING match the
brand, logo, colors, theme/s• Consistent message
Practice Materials
• Strong Resume & Cover Letter• Brochure w/ Pamphlets/Inserts • Cards ( Develop 1st. Card now!) • Handouts• Reprints in waiting room; “With
compliments of”, sent or e-mailed• Course Syllabus ( for teaching)
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Practice Marketing and Networking
• Thanks for your effort gift/prize box• Holiday card and small gift to major
referral sources and card in mail boxes in medical staff lounge
• Use your contact networks (alumni organizations, fraternity/sorority, honor societies, rotary clubs, university career centers)
Teaching at medical schools/ universities• Core courses, electives• Medical School Guest Lectures• Supervision/practicum courses• Employee or 1099 ( don’t forget to
take out quarterly taxes if 1099)• Community
colleges(psychopathology 101, etc)
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Clinical Teaching, Mentoring, Research & Publishing• Post-Doctoral Residency(AABN)• Diagnostic practicum externs• Dissertation Direction• Presenting @ national meetings• Publishing journal articles• Writing book chapters/books
• University sponsored workshop (Life cycle depression/cognitive skills)
• Nursing Homes( Arden Courts Dementia and Families)
• Depression Screenings (Midwestern student save a life)
• Hospital sponsored (Women, Neuroendocrine,Menopause)
Professional Speaking/Workshops
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Speaking and Public Health Education• Municipalities (Town Hall Officers
meeting-stress; Older adult series on Pain Management)
• Local Pharmacists Meeting (cancer pain/cognitive effects of pain meds)
• Fibromyalgia Society (Fibro fog/cognitive/depression)
• Border’s Bookstore Series ( Women and depression/anxiety)
Practice Media
• WEB TV: InTimeTV.com ( click on Medical Shows-RxP April,2008)
• Cable – local (Mind-Body Wellness)• TV Talk Shows( Jenny Jones-Red-
Cross Disaster)• Print (Type “C” Cancer/stress, Fetal
Alcohol Syndrome-FAS and frontal lobe pathology)
• Website• Blog, Linked-In, Facebook, Twitter
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Visibility/Service from Pro-Bono Work • Red Cross Disaster Mental Health( Five
Angels Crossing train/bus disaster)• Critical Incident Stress Debriefing
(CISD)(murder, kidnapping, home invasion)• Disaster Relief/Hospital ER (O’Hare bus
/child disaster)• Vocals at retirement home (dementia)• Nursing home visitation (death and dying)
A moment that takes your breath away……..
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Renee Low, Ph.D., ABNBoard-Certified Neuropsychologist
Co-Director Swedish Sports Concussion ClinicFaculty, Swedish ACGME Sports Medicine Fellowship
CAREER TRAJECTORIES• Academic• Hospital
• Inpatient• Outpatient• Combination
• Private Practice• Combination
• Private Practice/Hospital • Private Practice with consulting
• Legal/Forensic
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THINK OUTSIDE THE POSTING
• Job opportunities• Don’t be afraid • Personal skills and strengths• Create a niche• Calculate and convey relative worth
• Think beyond your own reimbursement
• Department contribution
PROGRAM DEVELOPMENT• Job functions and responsibilities
• Multiple Hats• Administrative Duties• Recognize unpredictability
• Referrals and Networking• Additional Resources
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EXPECTATION &COLLABORATION
• Expectations• Contracts• What to look for in a position
• Contribution• Team• Your definition
• Flexibility• Growth
BALANCE• Pros/Cons of each position• Find a support group
• Behavioral Health• Board• Consult Group
• Work/Life Balance
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NETWORKING & PRACTICE DEVELOPMENT: “Networking, Media, Negotiating” NATIONAL ACADEMY OF NEUROPSYCHOLOGY ANNUAL CONFERENCE 2016
PANELIST: ROSEMARIE SCOLARO MOSER, PHD, ABN, ABPP-RP
DIRECTOR, RSM PSYCHOLOGY CENTER, LLC
& SPORTS CONCUSSION CENTER OF NEW JERSEY
DISCLOSURES
• Past reimbursement from Pearson.
• Past reimbursement from ImPACT Applications.
• Past consultant for the International Brain Research Foundation.
• Book sale proceeds from “Ahead of the Game” Dartmouth College Press.
• Speaking engagements.
• Owner of the SCCNJ & RSM Psychology Center.
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MY ROLES AND ACTIVITIES
• Director and Owner of psychology center and sports concussion center
• Researcher
• Author
• Journal reviewer/editor
• University faculty member and post-doc/intern/practicum supervisor
• Subject matter expert (MomsTEAM, CDC-P, Int’l Concussion in Sport)
• Team and school concussion consultant
• Practicing neuropsychologist and psychotherapist
• Wife, Mom, Grandma, Daughter, Sister, Friend, Cantor, Chorister, and more
A MARKETING PHILOSOPHY FOR SUCCESS• Create a Great Product:
• Be really good at what you do
• Believe in your product: • Love what you do and know it works
• Brand your product:• Craft your recognizable identity
• Communicate the need for the product: • Spread the news about what you do
• Make your product accessible: • Share your excitement and create easy access for consumers
• Always have your product ready to go:• Be ready when opportunity knocks
• Meet obstacles head on:• Don’t be afraid of the word, “NO!”:
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NETWORKING• Join Non-Profits in your community
• Join local psychology groups
• Exhibit at relevant community, local and national events
• Be an advocate and get involved with legislators
• Communicate with reporters
• Attend fundraisers
• Sponsor Open Houses
• Visit potential referral sources (both ways)
• Give talks
• Do research- collaborate with colleagues
• Be active and have hobbies that are non-neuropsych
MEDIA
• Print media- advertorials, columns, articles
• Print ads- newspaper, magazines, newsletters, online websites, special editions
• Website, Brochures, Twitter
• Radio/TV- contact reporters, announcers work with PR groups
• Post interviews-youtube/website
• Send out Holiday cards
• Write a book
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NEGOTIATING
• The world thinks “business” not “neuropsychology.”
• Barter Carefully.
• Ask for more…be creative.
• Don’t be afraid of the word, “No.”
• Be persistent until you get an answer. But don’t be a pest.
• When you are approached for free services or products, think about how that organization or individual can reciprocate in kind.
• Be aware of ethical obligations and dual relationships.
Exhibits
Social Media-Twitter
Promo Materials
Community Service
Popular Publications
Teams
Breaking News & Interviews
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WRITING A BOOK: ACADEMIC VS. POPULAR
POINTERS
• Identify your target audience- Are you fulfilling a need for them?
• Think out of the box, be creative.
• Bargain, negotiate.
• Bartering must be a professional contract.
• Any ad campaign must be continuous, not just a shot in the dark.
• Don’t be extravagant with $$$. Stay in budget.
• Have a thick skin, but don’t lose your softness.
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MORAL OF THE STORY
• Grooming and growing your career and practice is like
having a farm: you plant and tend a lot of seeds
continuously over the years, knowing that some may not
make it, in order to produce a bountiful, fruitful harvest.
(In other words)
• You have to give quite bit, love your work, and enjoy
yourself all along the way in order to reap the benefits.
FIND ME
• www.RSMpsychology.com
• www.SportsConcussionNJ.com or www.sccnj.com
• www.RosemarieMoser.com
• @RosemarieSMoser
• @sccnj
• @Aheadovthegame