Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

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NEUROMARKETING How to Talk and Sell to Your Customers’ Subconscious Mind

Transcript of Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

Page 1: Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

NEUROMARKETINGHow to Talk and Sell to Your Customers’ Subconscious Mind

Page 2: Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

a marketing strategy that indirectly turnsvisitors into money spending consumers

NEUROMARKETING

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It has been used in

RETAIL STORESfor Generations

NEUROMARKETING

It is a way to open up

the 95% of the mind

that is not being used

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TECHNIQUES AND TACTICS

Page 5: Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

Analyze your target market in

detail

and formulate the plan that makes them want to

stick around

THE MICROSCOPE APPROACH

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Focus your energy on

your target market and create messages that

will have the most impact on them

THE MAGNIFYING GLASS

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Understand the needs and wants of your target market

Understand their true motivation and cater to

that

PEER THROUGH THE TELESCOPE

Page 8: Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

Use contrast

have an understanding of color and the emotions they

invoke

THE COLOR PSYCHOLOGY

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NEUROMARKETING

Take advantage of that bydigging into the SUBCONSCIOUS