Neurological Alliance AGM and Conference
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Transcript of Neurological Alliance AGM and Conference
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Neurological Alliance Neurological Alliance AGM and Conference AGM and Conference
24 November 2009
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Over 8 million visitors p/month Over 8 million visitors p/month
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Week
Vis
its
Visits 4 per. Mov. Avg. (Visits)
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Why people use NHS Choices Why people use NHS Choices
A-Z, 49.3%
Livew ell, 5.5%
CHQ, 5.8%
New s, 3.4%
Blogs, 0.3%
Self Help Guide, 1.0%
Find Services, 18.2%
Patient Pros, 0.1%
Pregancy Planner, 1.6%Video Library, 0.5%
Alerts, 3.6%
Guides, 2.7%
Medical Advice, 2.0%Tools Library, 2.7%
Scorecard, 3.4%
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Partnership with Neurological Partnership with Neurological Alliance and its membersAlliance and its members
Productive workshop in London, May 2009 Collaborative working with individual organisations on
content development Support for e-newsletters
Tourettes Action Neurological Alliance
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Content DevelopmentContent Development
Richmond & Kingston ME Group Dystonia Society Ataxia UK AT-Society Parkinson's Disease Society Headway UKABIF The Stroke Association Different Strokes Headway British Polio Fellowship MS Society Epilepsy Action Epilepsy Bereaved National Society for Epilepsy
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Content Development Content Development
Still working to update content
Batch 3 due December, batch 4 new year
Also worked with MND Association and Brain Tumour UK to review content and create videos
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E-newsletter E-newsletter
"We need to get our messages to many thousands of people and we have a miniscule budget. The Enewsletter partnership with NHS Choices gives us a brilliant vehicle - compelling, professional, straightforward to get up and running. Great user feedback too. We love it."
Hillary Box, Director of Development, Tourettes Action.
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Going ForwardGoing Forward
Content Development – get involved Emarketing
Workshops (8 December and 27 January) – places available Review website performance Email marketing – developing a strategy and
implementation, e.g. how to assess performance, writing effective copy
More partners welcome for e-newsletters