NetXcell Ad-Junction Launch Presentation

Netxcell Systems, Inc. Launch Presenta6on

February 9, 2009

2 © Netxcell Systems, Inc. All Rights Reserved. 9 ‐ Feb‐09

Agenda

•  Announcements –  Dayakar launches Netxcell Systems in U.S. –  Netxcell Systems launches Ad‐Junc6on Mobile Adver6sing plaKorm

–  SinglePoint Selects Netxcell as Premier Partner for Mobile Adver6sing

•  Netxcell overview •  Industry overview •  Ad‐Junc6on overview


Announcement

•  Dayakar Puskoor launches Netxcell Systems in the U.S. –  Proven telecom execu6ve – Mobile technology expert

–  Serial entrepreneur –  Previous founder and CEO of JP Mobile

–  Previously a Senior Execu6ve in MicrosoR's Communica6ons Sector Group


Announcement

•  Netxcell Systems launches Ad‐Junc6on™

The industry’s most scalable and measurable SMS & MMS advertising platform for dynamic management of mobile campaigns. Ad-Junction™ releases the value of SMS advertising…the right Ad…on the right Message…at the right Time!


MicrosoR Endorsement

"Netxcell's new Ad‐Junc2on mobile adver2sing pla<orm delivers an easy‐to‐use way for customers to par2cipate in the growing mobile adver2sing market," said Brian Hoskins, director of business development on MicrosoR's Emerging Business Team. "This is a great example of how the MicrosoD® BizSpark™ program enables companies to easily build on the MicrosoD pla<orm and provide innova2ve solu2ons to their customers."


Announcement

•  SinglePoint announces Netxcell as Premier Partner for Mobile Adver6sing

•  Netxcell provides key development in support of SinglePoint’s market leading mobile adver6sing efforts

•  Quote from Gowri Shankar, Senior Vice President for Sales and Business Development for SinglePoint “Netxcell has been a great partner and has played a key role in accelera2ng our development cycles with innova2ve solu2ons.”


Netxcell Systems Overview

•  Netxcell Systems, Inc. is the U.S.‐based subsidiary of Netxcell Limited –  India’s first mobile applica6on service provider –  Specializing in providing frontline technology in mobile applica6ons and enterprise solu6ons

–  Founded in 2000 •  Netxcell Systems is the provider of the industry’s most advanced SMS adver6sing plaKorm, Ad‐Junc6on™.

•  U.S. Corporate headquarters are based in Dallas, Texas.


Netxcell Management Team

•  Dayakar Puskoor – President & Execu6ve Chairman

•  Eric Lofdahl – Chief Technical Officer

•  Todd A. Larsen – SVP of Sales and Marke6ng

•  John Hamid – Chief Financial Officer


Industry Data

Mobile Adver6sing is the most ubiquitous way of reaching the consumer market today the most

profitable marke6ng medium today.

DMA, Mobile Marke6ng’s July 2008 survey: Consumer Perspec6ves, stated:

• SMS campaigns were the most successful mobile adver6sing medium

• 70% of those surveyed acknowledging ac6ons directly related to SMS adver6sing • whereas only 41% had responded to a survey and 30% to email offers


According to Nielson

•  In Q2 2008, US mobile subscribers sent & received on average 357 text messages/month, compared with making & receiving 204 phone calls/month.

•  In the Q1 2006, Americans sent & received 65 text messages/month.

•  The number of messages sent & received today has increased 450%.

•  In June 2008, American cell phone subscribers sent about 75 billion SMS text messages, averaging about 2.5 billion messages per day.

•  This represents an increase of 160% over the 28.8 billion messages reported in June 2007


Industry Data

TNS Media Intelligence reports that mobile adver6sing spend in the U.S. is projected to break $1B for the first 6me in 2008, and surpass $7.5 billion by 2013.

Epsilon released CMO survey sta6ng: • 63% of marke6ng execs were planning on increasing interac6ve/digital spend • 59% reported a decrease in tradi6onal marke6ng • 29% were interested in mobile • 22% have already added mobile to their marke6ng mix Recognizing that this tough economic period is precisely the 6me when highly targeted and more effec6ve marke6ng channels play a crucial role.


Ad‐Junc6on™ Overview An advanced SMS/mobile

adver6sing plaKorm for adver6sers & publishers reaching the consumer marketplace


Why Ad‐Junc6on™ ?

•  Mobile (SMS/MMS) messaging is growing rapidly and crea6ng significant Ad inventory poten6al

•  Adver6sers are engaged in using mobile messaging but efforts are fragmented with debatable results

•  A underlying factor impac6ng results is that the current plaKorms managing campaigns are limited in capability, scalability and measurability

Ad-Junction™ is the next generation of the mobile advertising platform!


Ad‐Junc6on™

•  Provides Web‐based interface enabling publishers and adver6sers to coordinate consumer adver6sing •  Publishers construct & manage their programming (inventory), which they send to consumers via the SMS/text messaging interface

•  Adver6sers monitor available programming & broadcasts for content that matches their message requirements for their product, service, or brand

•  Both are provided extensive repor6ng and monitoring capabili6es to ensure measurable results through collabora6on on campaigns


Example of Adver6ser Usage


Example of Publisher Usage


Ad‐Junc6on Solu6on

2/10/09 © Netxcell, Inc. All Rights Reserved.

Publisher Services Browser Interface

Advertiser Services Browser Interface

•  Inventory •  Content Approval •  Yield Management •  Reporting

•  Inventory Search •  Ad Creation •  Ad Purchase •  Reporting

Publisher Services

Advertiser Services

Delivery Services

Matching Engine

Add Insertion Services

Carrier Connections

Ad-Junction™


Ad‐Junc6on Architecture User Interface

Servers

Redundant Switched Network

Database Servers

Core Engine Servers


Ad‐Junc6on Benefits

Publisher Benefits •  Browser‐based program crea6on •  Ease of on‐line collabora6on

•  Ad revenue enhancement •  Timely reports and sta6s6cs

Adver@ser Benefits •  Browser‐based ad crea6on

•  On‐line programming review •  Overall and daily ad budget control

•  Tailor ads to match mul6ple factors

•  Real‐6me repor6ng and sta6s6cs

Consumer Benefits •  Time sensi6ve ads

•  Interac6ve capabili6es •  Ads tailored to interests •  Unique value opportuni6es •  Consumer privacy respected


Product Differien6ators •  Industry leading ability to map targeted ads to messaging and audience

•  Dynamic messaging

•  Scalable to large volumes of simultaneous messaging •  Sophis6cated on‐line ad development capabili6es •  Extensive repor6ng and monitoring capabili6es •  Flexible architecture for adding other services (i.e. video ads, banner ads, etc.)

•  Ease‐of‐use •  Proven market penetra6on


Availability

The Ad‐Junc6on plaKorm is opera6onal and available today for publishers and adver6sers to begin implemen6ng coordinated consumer campaigns

Flexible business model op6ons are available


Thank you

www.netxcell.com/usa Dayakar Puskoor

Email: [email protected]

Phone: 214.763.8383

Todd A. Larsen

[email protected]

Phone: 425.503.8337

NetXcell Ad-Junction Launch Presentation

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