Networks Thinking: Adapting for Complexity - Antony Mayfield
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Transcript of Networks Thinking: Adapting for Complexity - Antony Mayfield
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NETWORKS THINKINGADAPTING FOR COMPLEXITY
Wa r w i c k B u s i n e ss S c h o o lE xe c u t i ve M B A
1 6 J u n e 2 0 1 1
Brilliant Noise
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‘CEOS SEE A LARGE GAP BETWEEN THE LEVEL OF COMPLEXITY COMING AT THEM
AND THEIR CONFIDENCE THAT THEIR ENTERPRISES ARE EQUIPPED TO DEAL
WITH IT’
IBM INSTITUTE OF BUSINESS VALUE, 2010
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FALSE FRIENDS
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COMPLEX ADAPTIVESYSTEMS
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ATTENTION MARKETS
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CONNECTEDCOMPLEXITY
FLUX
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PERSONALPOLITICAL
COMMERCIAL SOCIAL
CULTURAL
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COMMERCIAL CONTEXT
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EDGE-TO-CORE
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‘CHINESE OEMS ARE CRANKING OUT A DEVICE MUCH FASTER THAN THE TIME
THAT IT TAKES US TO POLISH A POWERPOINT PRESENTATION.’
STEPHEN ELOP, NOKIA CEO , FEB 2011
http://goo.gl/UX3cN
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AN AGE OF NETWORKS
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THREE TRENDS
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SOCIAL WEB
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EVERYWHERE WEB
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DATA DELUGE
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WHAT YOU KNOW OR
DON’T KNOW ABOUT
NETWORKS...
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OLD SOCIAL NETWORKS
Image: (cc) BrewBrooks
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ULTRASOCIAL
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NETWORKS THINKING
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DNA
• SYSTEMS
• DESIGN
• EVOLUTION
• COMPLEXITY
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THRESHOLD CONCEPTS
• DESIGN FOR NETWORKS
• COMPLEX, ADAPTIVE SYSTEMS
• EMERGENCE
• FOCUS, FLOW AND FLEX
• REALTIME
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PRINCPLES• UNDERSTAND
• PRESENCE
• USEFULNESS
• DATA & STORIES
• NETWORKS/HIERARCHY TENSION
• FLEX & UNCERTAINTY
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TENSIONS
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PROCESSES
• RAPID, STRATEGIC VIEW: L.O.O.P.
• MANAGEMENT FRAMEWORK FOR ADAPTING TO NETWORKS
• PERSONAL DIGITAL LITERACY: SUPERSKILLS
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HOW TO MAKE A
L O O PANALYSIS OF YOUR ORGANISATION
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L O N G T E R M5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH
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O P E R AT I O N SNEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS
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O R G A N I S AT I O NHOW DO YOU PEOPLE WORK TOGETHER?
SHARING INFORMATION
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P E O P L EPRIVATE vs PUBLIC
PERSONAL vs PROFESSIONAL SKILLS AND LITERACIES
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F R A M E W O R K
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SUPER SKILLS
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SUPERSKILL #1NETWORKS
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http://connectedthebook.com/
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SUPERSKILL #2SHARING
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http://goo.gl/c51yY
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SUPERSKILL #3FOCUS & FLOW
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pomodorotechnique.com
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SUPERSKILL #1
NetworksSUPERSKILL #2
SharingSUPERSKILL #3
Focus & flow
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Image: Bestario.org
APPLIED NETWORKS THINKING
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Social engagement framework
Principles
Pla4orms
Processes
Understand
Be Useful
Be live
Twi=er
YouTube
Flickr
Delicious
Social Space
Legal
Ops/Product Customer contact IT
HR
ConnecGng
AggregaGon
Widget/Tools
OpGmise assets Editorial On-‐site UGC
Measure
NetworksResearch & Listen
CreaGve
CuraGon
Business
AcGve Listening Assets
Plan/Iterate
Outreach ModeraGon
APIs
FinanceSource: Antony Mayfield , iCrossing
MARKETING
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THE ARAB SPRING
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HAITI
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P&G OUTSIDE INNOVATION
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CISCO
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Image: Raph D’Amico
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CONCLUSION
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IN A NETWORKED NUTSHELL
• NETWORKS ARE A GREAT MODEL FOR MANAGING COMPLEXITY
• Embrace complexity
• Understand networks, your networks
• Develop organisational and personal networks literacy
• Networks thinking: design for networks
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DISCUSSIONFurther reading and notes at antonymayfield.com/warwickmba
@amayfield