Networks of Remediation
description
Transcript of Networks of Remediation
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Networks of
RemediationJuly 11, 2011
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Netw
orks
of
Rem
edia
tion Each [medium] participates in a
network of technical, social, and economic contexts; this network constitutes the medium as a technology” (65).
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Netw
orks
of
Rem
edia
tion A medium in our
culture can never operate in isolation, because it must enter into relationships of respect and rivalry with other media” (65).
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What is a Medium?
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What is a Medium?For Bolter and Grusin, a “medium”
is “that which remediates.”
However, for them, a medium “can
never operate in isolation” (65).
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The Material and Economic Dimensions of Remediation
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Mate
rial/E
cono
mic
Dim
ensio
ns
Each new medium has to find its economic place by replacing or supplementing what is already available . . . economic success, can come only by convincing consumers
that the new medium improves on the experience of the older ones” (68).
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The Social Dimension
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The
Socia
l Di
men
sion
“The appeal to authenticity of experience is what brings the logics of immediacy and hypermediacy together.
This appeal is socially constructed. . .[w]hat seems immediate to one group is highly mediated to another” (71).
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Two
Sens
es o
f Im
med
iacy
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Two
Sens
es o
f Im
med
iacy
• Epistemological
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Two
Sens
es o
f Im
med
iacy
• Epistemological“. . .immediacy is transparency: the absence of mediation or representation” (70)
“. . .the notion that a medium could erase itself and leave the viewer in the presence of the objects represented” (70)
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Two
Sens
es o
f Im
med
iacy
• Epistemological• Psychological
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Two
Sens
es o
f Im
med
iacy
• Epistemological• Psychological“. . .names the viewer’s feeling that the medium has disappeared and the objects are present to him, a feeling that his experience is therefore authentic.”(70)
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Two
Sens
es o
f Hy
perm
edia
cy
• Epistemological
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Two
Sens
es o
f Hy
perm
edia
cy
• Epistemological“. . .hypermediacy is opacity—the fact that knowledge of the world comes to us through media. The viewer acknowledges that she is in the presence of a medium. . .”(71)
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Two
Sens
es o
f Hy
perm
edia
cy
• Epistemological• Psychological
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Two
Sens
es o
f Hy
perm
edia
cy
• Epistemological• Psychological“. . .the experience that she has in and of the presence of media; it is the insistence that the experience of the medium is itself an experience of the real”(71)
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Let’s go back to Facebook and
let’s figure out why it is so
successful. . .
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Now,
you
r tur
n: You will be placed into a
group. Each group will be assigned to an aspiring social media site. Your job will be to complete these tasks:
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Now,
you
r tur
n:
1) In a few paragraphs (or more), rhetorically analyze the website, using as many of our keywords as you can. What is this site explicitly persuading? What is it implicitly arguing? How does the site employ image and text? Is it effective?
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Now,
you
r tur
n:
2) Next, examine the website and develop a genealogy of remediation. From this
list, determine whether each in this list would represent a relationship of "respect" or "rivalry" to your social media site. (A list is fine here)
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Now,
you
r tur
n: 3)Determine what the
website's target audience(s) are. Be very specific here—consider age, race(s), sex, class etc. but also what sort of social life you can assume the website is targeting.
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Now,
you
r tur
n: 3)Determine what the
website's target audience(s) are. Be very specific here—consider age, race(s), sex, class etc. but also what sort of social life you can assume the website is targeting.
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Now,
you
r tur
n:
4)Finally, using this demographic
knowledge, your group will play the
role of marketers to do two things:
first, you must come up with a pitch
(including a slogan) that will
honestly persuade consumers (ie.
your audience) that "the new
medium improves on the experience
of older ones" (you'll have to tell us
what those older ones are) ; second,
you must develop a list of ways in
which to "spread the content over as
many markets as possible" in order
to popularize your product (68). How
could you remediate your product to
boost its popularity?
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Now,
you
r tur
n:
1) In a few paragraphs (or more), rhetorically
analyze the website, using as many of our
keywords as you can. What is this site explicitly
persuading? What is it implicitly arguing? How
does the site employ image and text? Is it
effective?2) Next, examine the website and develop a
genealogy of remediation. From this list,
determine whether each in this list would
represent a relationship of "respect" or "rivalry"
to your social media site. (A list is fine here)
3)Determine what the website's target
audience(s) are. Be very specific here—consider
age, race(s), sex, class etc. but also what sort of
social life you can assume the website is
targeting.4)Finally, using this demographic knowledge,
your group will play the role of marketers to do
two things: first, you must come up with a pitch
(including a slogan) that will honestly persuade
consumers (ie. your audience) that "the new
medium improves on the experience of older
ones" (you'll have to tell us what those older
ones are) ; second, you must develop a list of
ways in which to "spread the content over as
many markets as possible" in order to popularize
your product (68). How could you remediate your
product to boost its popularity?
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Wee
kly P
roje
ct
Thre
e Pr
evie
w
For this Weekly Project, each
group will share a rough, but
substantially complete, chapter from their Project
One Assignment during an in-
class Editing Workshop. In
order to prepare for this Workshop, your group needs
to focus on developing/selecting what
material you would like to
submit. Todays Project One
Group Meeting should focus
on this.
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Networks of
RemediationJuly 11, 2011