networks and sustainability social innovation and design/file/EGI Ezio Manzini.pdf · 2007 / 2008 ....

Lulea 10.10.2013

Ezio Manzini, Politecnico di Milano - DESIS Network

social innovation and design

in the age of networks and sustainability

social innovation “ideas that work in solving

social problems and do it in a socially meaningful way” J. Mulgan

growing problems

new technologies

new waves of social innovation

design “Everyone designs who

devises courses of action aimed at changing existing

situations into preferred ones” H. Simon

diffuse design

expert design

new designing coalitions

social innovation =

diffuse design + expert design

where are we?

we are here

Hurricane Sandy, NYC, 30 October 2012

we are here

March 11, 2011, Fukushima. Japan

we are here

Hong Kong, 2013, China

we are here

Hong Kong, China

Favela, Brazil

we are here

we are here

Changsha, China

Delhi, India

we are here

© Peter Menzel www.menzelphoto.com from the book Hungry Planet: What the World Eats

Germany: The Melander family of BargteheideFood expenditure for one week: 375.39 Euros or $500.07

we are here

© Peter Menzel www.menzelphoto.com from the book Hungry Planet: What the World Eats

Chad: The Aboubakar family of Breidjing CampFood expenditure for one week: 685 CFA Francs or $1.23

we are here

Ahmadabad, India

we are here

Hong Kong, China

we are here

“SOS Handicap”, Madrid, 2 November 2012

we are here

Syrian refugees camp, 2013, Giordania

we are here

we are here

Mediterranean sea, today

elderly population growth, immigrant integration difficulties, young un-employment growth, life-long diseases, health care costs, life-long education needs, democracy crisis, poverty, low costs housing demands, traffic growth, co2 emission growth, catastrophic events, water scarcity, fertile soil scarcity, bio-diversity reduction, energy conservation costs, air pollution, soil pollution spread, ...

multiple crisis

growing local/global problems

multiple crisis

to build a sustainable future means to use at best

the available Planet resources

in a small, densely populated, highly connected planet,

social resources are the most abundant ones

people the main resource

social innovation “ideas that work in solving

social problems and do it in a socially meaningful way” J. Mulgan

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

hundreds of original

service ideas

local radical changes

Community Garden, New York City

. collaboration

the power of doing together

Photo: Anna Meroni – 2007

Parco Sud, Milano

. creativity

re-combinig what exists

Farmers market, Hobart

. re-invented traditions

traditions as building materials

Community-supported agriculture, Bejing

. win-win solutions

different motivations for new economic models.

Lower East Side, New York

Circle of care, Sauthwark

. citizens involvement

“users” as part of the solution


viable solutions disruptive qualities

relationships

the quality of mutual trust

PRODUCT SHARING

ACTIVE SHOPPING

LIST

E-STOP

WASHING RESTAURANT

MICRO-NURSERIES

work

the quality of the “well done”

scale

the quality of human scale

places

the quality of the local-connected

time

the quality of slowness

people choose innovative solutions

because they like them they search for new qualities they generate new qualities


viable solutions disruptive qualities

technology

governance

design

new media are reshaping the range of possibilities

unprecedented forms

of organization become possible

“the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…”

( Barroso, UE President 2.1.2009 )

new political awareness new governance tools

social innovation

Social Innovation Europe, March 2011

new political awareness new governance tools

“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”

World Social Forum, 2003.

a new world is appearing

Arundhati Roy

an emerging continent? an archipelago?

a new civilization?

an archipelago?

a new civilization?

design “Everyone designs who

devises courses of action aimed at changing existing

situations into preferred ones” H. Simon

expert design expert design

diffuse design

example

Example 1 - Community Gardens

NYC Lower East Side Community Gardens

vacant properties transformed into attractive green spaces by neighbourhood communities


NYC Lower East Side Community Gardens

how do they work?


community activities community activities

# learning how to garden

# socializing, interacting

# community breakfast

# public meetings

# personal plots

# collecting fresh food

site support

technical support

material support

rules and directions

public space

standardized fencing structures

sidewalks monthly workshop

gardening tools

books

garden manager

online platform

public opening periods

community

public support


neighbourhood community

a sensitive local institution


public support


who designed it and how?

Green Guerrillas neighboors Community

Gardens

C.G. C.G.

C.G.

approved the site for rental [legality]

plot vacant lots [illegally]

participating in gardening

diffusion of neighborhood

gardening

giving spaces, materials, rules, support to community gardeners

more than 50 Community Gardens in NYC, supported and helped by Green Thumb Municipality Program

1970 1973 1978 2011

established the Green Thumb

program

[...]

NYC Municipality Green

Thumb



Gardens

C.G. C.G.

C.G.





gardening



1970 1973 1978 2011


program

[...]


Thumb


diffuse design activism


Gardens

C.G. C.G.

C.G.





gardening



1970 1973 1978 2011


program

[...]


Thumb


formal co-design process


Gardens

C.G. C.G.

C.G.





gardening



1970 1973 1978 2011


program

[...]


Thumb


solution replication


a great example of co-design,

without designers


Example 2 - Circles of care

a membership organisation for older people, which takes care of everyday worries and supports social networks.


how do they work?


members


helper

members

# help with everyday stuff

# help with transportations

# organizing meetings

# organizing community activities

# help with practical problems

# learning activities (gardening)

# learning activities (computer)

collaborative service

# help with everyday stuff

# help with transportations

giving spaces for meetings

# organizing meetings

# organizing community activities

# help with practical problems

# learning activities (gardening)

# learning activities (computer)

providing a calendar of activities

providing funds for special activities

economical support

expert staff

on-line platform space support

organizational support

collaborative service

enabling system


members and helper

professional assistant


members and helper

professional assistant

digital platform


digital platform as organisational tool

digital platform


service

idea


main actors’

roles


services delivered


social activities


design?

a participatory design process


Circle of care, Southwark (UK)

who designed it and how?

Southwark council

Southwark Circle

250 citizens (older people + family members)

participating

- 4 new circle launched, - Southwark Circle is auto-sustaining itself

2007 / 2008

D. W&P

D. W&P = Department for

Work & Pensions,

prototype of 50 ideas for new public services

2009

funds and support

funds funds

Participate Ltd.

service design coordination

2011 creation of a membership organization:

Sky


Southwark council

Southwark Circle


participating


2007 / 2008

D. W&P


Work & Pensions,


2009

funds and support

funds funds

Participate Ltd.



Sky


design activism

Southwark council

Southwark Circle


participating


2007 / 2008

D. W&P


Work & Pensions,


2009

funds and support

funds funds

Participate Ltd.



Sky


strategic design

Southwark council

Southwark Circle


participating


2007 / 2008

D. W&P


Work & Pensions,


2009

funds and support

funds funds

Participate Ltd.



Sky


co-design

Southwark council

Southwark Circle


participating


2007 / 2008

D. W&P


Work & Pensions,


2009

funds and support

funds funds

Participate Ltd.



Sky


prototyping

Southwark council

Southwark Circle


participating


2007 / 2008

D. W&P


Work & Pensions,


2009

funds and support

funds funds

Participate Ltd.



Sky


replicating


Example 2 - Circle of care

a great example of co-design, with

a clear design leadership

enabling ecosystem

enabling ecosystem

events

enabling ecosystem

events

events resulting from people’s active collaboration (in both the digital and physical world).

enabling ecosystem

events

collaborative services

enabling ecosystem

events


services that are co-designed and co-produced by users (who collaborate in both, the digital and/or physical world).

enabling ecosystem

events


enabling systems

enabling ecosystem

events


enabling systems

sets of products, services and information enabling people to meet a specific need (thanks to a collaborative service).

enabling ecosystem

events


enabling systems

digital platforms

enabling ecosystem

events


enabling systems

digital platforms

digital platforms hosting one or more enabling systems

planning by projects

Shanghai City

Xianqiao village

Chong Ming island

Xianqiao Eco-village Tongji University

Politecnico di Milano DESIS-China Network

Studio TAO China-US Center for

Sustainable Development

example

New York City Amplifying Creative

Communities

example

Design Council ONE North East

Think Pubic

Engine Live|work

Dott 07 Newcastle

example

VEIL

Victorian Eco Innovation Lab

Monash University University of Melbourne

RMIT University Swinbiurne University

Hume 2032

Melbourne

example

example

Feeding Milan, energies for change. A design experiment for collaboration and conviviality

more on: www.nutriremilano.it

Slow Food Italy, Politecnico di Milano, INDACO dept. University of Gastronomic Sciences Milan, 2010-ongoing

Context: The Agricultural Park South Milan is characterized of industrial farming. By steering local agriculture towards sustainability and innovation principles that address both farmers and city dwellers, it could become a reference for the upcoming Milan Expo 2015.

Project: It aims to design a system of services and infrastructure to redefine for an efficient and effective agri-food chain. A scenario of “City-Supported Agriculture”.

Design role: Activism: make things happen soon. Co-creation and building capacities from within. Observing and probing emerging practices. Using new media. Generating scenarios as stories. Creating convergence. Supporting Design Thinking. Building capacity in the community

more on: www.littledonkeyfarm.com

Little Donkey Farm A Chinese model of community-supported agriculture

Little Donkey Farm

Key words: community-supported agriculture, multifunctional farm

Beijing

Context: In order to get safe food with an affordable price, the citizens choose to subscribe the food box or planting by themselves on the farm. With this Chinese community-supported agriculture, a sustainable lifestyle is shaping, and the relationship between rural and urban is redefined.

Project: a multifunctional farm combined different services to promote CSA, with various communication channels.

Design role: to facilitate the services, to figure out the communication tools, to involve the citizens and to catalyze a creative community.

more on: http://arts-design.uonbi.ac.ke

Co-designing with community-based enterprises

‘Jua kali’ program School of the Arts and Design, University of Nairobi

Key words: Enterprises, craftsmanship

Nairobi, Kenya

Context: The informal sector (Jua kali) is the main source of livelihood for a large percentage of Kenyans. The meagre earnings in this sector however ensure that most entrepreneurs live in abject poverty.

Project: an avenue for collaboration between informal sector artisans and academics/ professionals to create socially and economically sustainable solutions for the informal sector enterprises

Design role: to facilitate and promote the collaboration, to co-design products and services for the informal sector, to communicate success stories

more on: www.nasdesign.ufsc.br

COLIMAR - Women's cooperative for mariculture products

NASDesign - Núcleo de Abordagem Sistêmica do Design (UFSC)

Key words: Regions, families, development of local resources.

Governador Celso Ramos - SC

Context: The fishermen's wives were grouped in a cooperative to add value to products from the fisheries and generate employment and income families. Thus, in 2003, emerged the COLIMAR..

Project: From the fish and seafood, the fishermen's wives began to produce products such as pastels, dumplings and other frozen foods to sell to restaurants and supermarkets.

Design role: Training the cooperated in Design Management for the cooperative. Development of visual identity, packaging, signage and Ergonomics of Workstation

design initiatives / tools

mapping

Green Maps in several informal settlements Indicating interesting places. Creating groups of mappers.

Mombasa, Curitiba, ...

assessing

Water and energy consumption in low income families. Universidade Federal do Paraná, Departamento de Design,

Núcleo de Design & Sustentabilidade. Curitiba, Brazil

Curitiba

Ethnographic Observatory of Design and Social Innovation in Rio de

Janeiro. Escola Superior de Desenho Industrial, UERJ

ethnographic research

Rio de Janeiro

amplifynig

Social Innovation Film Festival. Rad, Universidad del Norte; Universided de Pamplona; Universidad Pontificia Bolivariana

Bogotà

story telling

The Street Voice. Design for Dialogue on Homelessness.

ESDI – UERJ, Rio de janero.

Rio de Janeiro

conclusions

危机 crisis

危机 danger chance chance

.

机 chance

people + technology +

design

thank you!

desis-network.org

networks and sustainability social innovation and design/file/EGI Ezio Manzini.pdf · 2007 / 2008 ....

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