Networking in the modern era 04 May 2011
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Networking in the modern era Social media and career building European Commission, Brussels 4 May 2011 Robert Zlokower
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Transcript of Networking in the modern era 04 May 2011
Networking in the modern eraSocial media and career building
European Commission, Brussels4 May 2011
Robert Zlokower
About meManaging Director, Zlokower Consulting Ltd.
International Media Manager at euronews(Project Manager of Comment:Visions)
Zlokower Consulting Alumni and Friends LinkedIn Group
Overview
• Traditional networking• “Contact Relationship Management”• Recruiters• Professional Social Networks (PSN’s)
Traditional networking
• Business cards– Have your own– Organise by topic
• RPQ:– Research – Preparation– Questioning
• People love themselves <3 and have their own stakeholders• Engage.................and dis-engage!• Follow-up (write notes on back of cards, and send e-mail on
a Monday morning)
CRM
• Customer Relationship Management– Acquire– Enhance– Retain
• Applicable in B2C and B2B and even face-to-face networking
special-publics tracker
Personal OccupationSalutation:
First Name:
Last Name:
Username:
Password:
Job Title:
Organisation:
Field:
E-mail Address:
Phone:
Speciality:
Special-Public CV Team Shell Partner Supplier
Contact Type
Special-Public
Location
Address 1:
Address 2:
City:
Postcode:
Country:
Opt-in
Newsletter
CV partners
Shell
Initial ContactDate:
Type: Special-Public One-on-one e-mail Phoned Social Media CV live debate Conference Applicant
Mail-merge
Latest Results
Date:
Type: Special-Public Initial contact Expressed interest Expressed disinterest Followed-up Reminded Contributed Thank you letter Welcome letter
Not contacted yet
Discussion month:
February March .....
January
Discussion year:
2009 2008
2010
Activity / Notes / comments / bio / website
Activity is generated by:
a. Actions on Microsoft Outlook
b. ANY AND ALL Changes under ‘Latest Results’
Mobile: (photo)
Source:
Loyalty Ladder
1: Adrian Payne, (1994) "Relationship Marketing – Making the Customer Count"
Recruiters, employment, and social media
• 75% recruiters use search engines to find information about candidates
• 26% percent of recruiters have denied candidates because of information found online (1)
• A step further.... 40% employers say they would consider the Facebook profile of a potential employee in their hiring process (2)
1: according to a 2005 survey of 102 executive recruiters by ExecuNet, an executive job search and networking organization.
2 :according to a 2006 University of Dayton study of 5,000 employers nationwide.
So, what should I do???
• Ernst & Young LLP, a world-wide accounting firm, was the first company to purchase a Facebook page aimed solely at recruiting
• Microsoft Corp. sponsors a “Microsoft Student Group” page with forums about products and a link to its college-recruiting site
• ‘Clean up your identity’• Get ‘good press’ on blogs and online publications for internet
search results• Ask an employer to speak via e-mail or phone
....or jump in!
Professional social networks (PSN’s)
• 2 out of 3 internet users are on social networks• 500 million professionals should be using PSN by 2015• e-REPUTATION is based on RECOMMENDATION and SHARING
• 93% of social media users believe a company should have a
presence on Social Networks (3)
• PSNs: www.linkedin.com ; www.viadeo.com
• Relevant social media: oneclimate.net ; NING
3: According to Neilson reports
Seek out...
• ‘Virtually’ connect with people after you’ve met them in real-life
• Contribute to forums to become an ‘expert’ (knowledge sharing)• Join relevant groups• Find like-minded
people• Experiment• Companies and
‘stakeholder engagement’
‘Social Media Advances the Sustainability Dialogue’ Sept 2009
...and be sought
• Develop your e-reputation; be professional• Tag yourself with keywords so you appear in
search results• Keep an updated profile and mention new
projects• Make ‘friends’ so you appear in suggested
contacts• Upload multi-media of your work
...or create your OWN social network!
Keys to success
• Think backwards. Imagine yourself at your end goal, then work backwards
• Good luck comes to those that work for it• Treat every obstacle as an opportunity
Zlokower Consulting Alumni and Friends LinkedIn Group
