Network2010 david hackworthy
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Transcript of Network2010 david hackworthy
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Dor ot hy had a c hoi c e
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The c hangi ng f ac e of t he pl anner
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You don ’t need pl anner s
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A pl anner i n t he wor k s ?
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A pl anner i n t he wor k s !
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How good pl anni ng hel ps
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How good pl anni ng hel ps
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How good pl anni ng hel ps
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How good pl anni ng hel ps
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The i nc r eas i ng bandwi dt h of pl anni ng
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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The many f ac es of pl anni ng
THE
VI SI ONARY
THE
NUGGET
THE
I DEATOR
THE
TRANSMEDI ATOR
THE ECONOMETRI CI AN THE MARKET MAKER
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A t i me of t r ans f or mat i on
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A t i me of t r ans f or mat i on
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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Fr om pr oduc t i on t o c o c r eat i on -
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Fr om manuf ac t ur i ng t o c o c r eat i on -
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Fr om di s t r i but i on t o c o c r eat i on -
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
A t i me of t r ans f or mat i on
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Fr om py r ami ds …
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… t o pos i t i ons
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
A t i me of t r ans f or mat i on
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Fr om s eek i ng out opi ni ons …
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… t o s i f t i ng t hr ough opi ni ons
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‘You got t o k now when t o hol d em k now when t o f ol d em' , ' .
Know when t o wal k away and k now when t o r un .’
Kenny Roger s The Gambl er :
The v al ue of i ns t i nc t
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
A t i me of t r ans f or mat i on
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Fr om mes s ages …
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… t o mec hani s ms
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… t o mec hani s ms
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… t o mec hani s ms
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
A t i me of t r ans f or mat i on
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Fr om pur c has e f unnel s …
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… to piste maps
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
A t i me of t r ans f or mat i on
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Fr om poi nt i n t i me
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… t o r eal t i me
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… t o r eal t i me
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What does t hi s al l mean f or pl anni ng ?
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
Fr ommes s ages t o mec hani s ms
Fr om poi nt of t i me t o r eal t i me
From purchasechannels topiste maps
Fr om s eek i ng out t o s i f t i ng
t hr oughopi ni on
Fr ompy r ami ds t o
pos i t i ons
Fr ompr oduc t i on
t o c o -c r eat i on
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The T Per s on
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
T i s f or t as k
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T i s f or t as k
EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
T i s f or t as k
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
T i s f or t as k
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EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS
T i s f or t as k
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Some t as k s we ar e wor k i ng on
How s houl d we do t hi s y ear s Tes c o Chr i s t mas c ampai gn ?
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Some t as k s we ar e wor k i ng on
How do we mak e Tes c o Non Food as - s uc c es s f ul as Tes c o f ood ?
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Some t as k s we ar e wor k i ng on
How do we l aunc h Roger s Cof f ee Es t at es i n t he UK ?
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I ’m t he t as k mas t er !
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