1 CONSENSUS STANDARDS OIVD WORKSHOP April 22-23, 2003 Rockville MD Ginette Y. Michaud, M.D. OIVD.
Network Solutions Rockville Womens Business Center Workshop February 2011
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Transcript of Network Solutions Rockville Womens Business Center Workshop February 2011
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©2011 Network Solutions, LLC
Social Media 101Presented by Shashi Bellamkonda
1/20/2011
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 2
Top Goal
Your Objective:People to like your
business
Goals:Build awarenessCreate identityEnhance ImageInform publicAccuracy during crisis
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Fast changing User generated Adoption and time exponential 2 billion videos a day on YouTube Confusion for companies between
engagement and marketing
Social Media Ever Evolving Marketplace
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“Social media is that which allows anybody to communicate with everybody.
Jim Sterne,Web metrics guru & Author of Social Media Metrics
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 4
What Users are Doing ? •3 out of 4 Americans use social networks•Visiting social networks is the 4th most popular activity on the internet•Internet users spent over 5.5 hours a week visiting social networks
What Marketers Say?•The number-one benefit of social media marketing is gaining the all-important eyeball •More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing •At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn
Social Media Audience & Conversations are Increasing
Source: http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgghttp://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdfhttp://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 5
http://www.emarketer.com/Article.aspx?R=1007863
Emarketer: Social Media is TrustworthyThis week: Women trust "familiar" bloggers more than store Web sites @BlogHer survey blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 6
New Opportunities to build community
(events)
Communication in a Web 2.0 World
2 way communicatio
n
New channels
Share and spread content more visibilityPersonality
and human face
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 7
Social Tools
Listening toolsContent toolsConnection tools Advertising toolsMeasuring Tools
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 8
Listening Tools
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Content tools
BlogsPhotosVideosPodcasts
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Connection Tools
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Advertising Tools
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Measuring Tools
Social GraphGoogle AnalyticsFacebook InsightsVisits to WebsiteSearch
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Google Alerts as Business Intelligence
• Get alerted to conversations about your product•Trends and competition•Tip: Use Google alerts to get content ideas
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Before They Believe You They Will Google You
Update and activate any search results for your name in the top 20 results
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 15
Anatomy of Web 2.0 Content 1
Share your content on other social networks
RSS: Get content in your RSS reader
Tags & Categories: Classify your content
Content other readers liked
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Anatomy of Web 2.0 Content 2
Related posts to the current post
Networks where this post been shared
Comments from readers
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1. Monitor for brand terms on blogs and social networks
2. Reads or comments on blogs3. Use a smart phone for mobile4. Get active on at least 3 social networks5. Launch a personal/corporate blog6. Create a social media release7. Train employees & create social media guidelines8. Create multi-media content video/podcast9. Attend a grassroots local tweet up10. Measure your results
Social Media Check List
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©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 18
Questions
Managing Editor:http://networksolutions.com/bloghttp://networksolutions.com/smallbusiness/http://WomenGrowBusiness.com
Personal Blogs:Technology & Social Media: http://www.shashi.nameDigital Thoughts: http://readythoughts.comRestaurant Reviews: http://www.carryoncurry.comDC public interest : http://washtrax.usInteresting PR : http://prelease.blogspot.com/
Shashi Bellamkonda
Follow On Twitter: @shashib