Network Infrastructure Special

December 2009 | Rs. 50Vol 02 issue 03 S E L E C T S E R I E S

SPECIALNETWORKINFRASTRUCTURE

If you are fascinated with all these wires on our cover, wait till you wind your way through the whole package inside

Networking EquipmentForget the slowdown - growth ahead in this segment PAGE 16

Power ManagementEver heard about the term optimisation? PAGE 22

Structured Cabling There you go - wires again! PAGE 24

Wireless NetworkingThe promise of new apps and SMBs PAGE 18

editorial

DIGIT CHANNEL CONNECT 3 DECEMBER 20093

Businesses today can mix and

match wired and wireless as per their needs and budgets.

Zillion years ago, Sun Microsystems had proclaimed, ‘The network is the computer.’ The punchline may have been passé with the dotcom bust (Sun had helped fuel the boom), but today

no business can survive – forget thrive – without a network in place. This is true of almost all businesses in the developed world and increasingly so for most in surging economies like India’s. And even though many say that you don’t need to have your own network infrastructure in a cloud-computing para-digm, the networks within data centres that spawn those clouds in the first place must keep growing.

In the year gone by, the economic slowdown did put a dampener to the rising fortunes of both vendors and solution providers in the country. But if industrial activity is any indicator, things are already beginning to look up this year. New installations and greenfield projects, the primary growth drivers for many in the network infrastructure industry, are likely to get the go-ahead. Commonwealth Games to be held in October in Delhi are being looked at very positively by all sectors of the economy.

But setting up the basic initial infrastructure is only the beginning of the network story. The more interesting and sustained story lies in scaling, managing and adapting that network for organisa-tions’ agile needs. From a barebone infrastructure that can do file-sharing to a superfast one that can

The Network Has Arrived

[email protected]

Write to the EditorE-mail:[email protected]

Snail Mail: The Editor, Digit Channel Connect, K-40, Connaught Circus, New Delhi 110 001

sounding boardsounding board

Digit Channel Connect is National Media Partner for COMP-EX ’2010• Raunaq Singh, Vice President, Targus Technologies: “Majority enterprises still perceive wireless as a secondary net-working option.”

• A study by Springboard Research: The market for enterprise networking equipment in India is estimated to grow from $1 billion in 2008 to $1.7 billion by 2012, recording a compounded annual growth rate of 15 percent during this period.

• Ketan Kothari, director, Sigma Byte Computers: “It is very dif-ficult to get skilled structured cabling solution providers who can support the entire project lifecycle. One also needs to have the right mindset to serve the mid-size to large projects, which usually take at least a period of three to six months to set up the basic infrastructure.”

SANJAY GUPTAEditorDigit Channel Connect

do video-streaming on the fly, there are multiple nodes of opportunities for those in the networking business.

In this context (or should I say ‘contest’), an inter-esting phenomenon is currently at play. There seems to be a tug-of-war between the realms of wired and wireless networking, especially in that hallowed growth segment we all know as the SMB (small and medium business). Contrary to the myths that businesses cannot do basic functions securely on a wireless network and that they have to go either with wireless or wired, today’s advanced wireless solutions are equipped to handle most SMB require-ments with as good security as one can get. At the same time, there’s need to educate businesses about meshed networks that use both wired and wireless so they can mix and match according to their particu-lar wants and budgets.

Wireless and wired will both co-exist and lend new dimensions to what the network can really do.

December 2009 | Rs. 50Vol 02 issue 03 S E L E C T S E R I E S

SPECIALNETWORKINFRASTRUCTURE

If you are fascinated with all these wires on our cover, wait till you wind your way through the whole package inside

Networking EquipmentForget the slowdown - growth ahead in this segment PAGE 16

Power ManagementEver heard about the term optimisation? PAGE 22

Structured Cabling There you go - wires again! PAGE 24

Wireless NetworkingThe promise of new apps and SMBs PAGE 18

Edit.indd 3 09-01-2010 11:20:46

contents

DIGIT CHANNEL CONNECT 4 DECEMBER 2009DIGIT CHANNEL CONNECT 4 DECEMBER 2009

Tying Up Loose Ends

“Partners need adequate training for design”

Business Without Wires

STRUCTURED CABLING

NEW PROJECTS AHEAD

The need for robust infrastruc-ture solutions among enter-prises is growing

New apps and demand from SMBs will fuel growth in this segment

cover design: prasanth t r

13

“Networks are expected to offer diverse functionality”SAMIR MISHRA, RM, ADVANCED TECHNOLOGIES – CHANNELS, CISCO

15ARCHITECTURE IS THE KEY

KK SHETTY, DIRECTOR, TYCO ELCTRONICS INDIA

With slowdown fading away, vendors and solution providers have something to cheer about

Growing Connections 16NETWORKING EQUIPMENT

With rise in energy costs, businesses are looking at ways to optimise power usage

Optimisation at Work 22POWER MANAGEMENT

EDITORIAL ......................................................... 03

TRENDS ............................................................. 06

GUEST EXPRESSION ......................................... 27

OTHERS

RAJ JADHAV, D-LINK INDIA

“Wireless networking is on every IT manager’s budget”

20WIRELESS NETWORKING

18WIRELESS NETWORKING

Managing Director: Dr Pramath Raj SinhaPrinter & Publisher: Kanak Ghosh

EDITORIALEditor: Sanjay GuptaSr. Correspondents: Charu Khera (Delhi), Soma Tah (Mumbai) DESIGNSr. Creative Director: Jayan K NarayananArt Director: Binesh SreedharanAssociate Art Director: Anil VKManager Design: Chander ShekharSr. Visualisers: PC Anoop, Santosh KushwahaSr. Designers: Prasanth TR & Anil TPhotographer: Jiten Gandhi

BRAND COMMUNICATIONProduct Manager: Ankur Agarwal

SALES & MARKETINGVP Sales & Marketing: Navin Chand SinghNational Manager - Events and Special Projects: Mahantesh Godi (09880436623)Business Manager (Engagement Platforms) Arvind Ambo (09819904050)National Manager - Channels: Krishnadas Kurup (09322971866)Asst. Brand Manager: Arpita GanguliBangalore & Chennai: Vinodh K (09740714817)Delhi: Pranav Saran (09312685289)Kolkata: Jayanta Bhattacharya (09331829284)Mumbai: Sachin Mhashilkar (09920348755)

PRODUCTION & LOGISTICSSr. GM Operations: Shivshankar M HiremathProduction Executive: Vilas MhatreLogistics: MP Singh, Mohd. Ansari, Shashi Shekhar Singh

CHANNEL CHAMPSSr Co-ordinator - Events: Rakesh SequeiraEvents Executives: Pramod Jadhav, Johnson NoronhaAudience Dev. Executive: Aparna Bobhate, Shilpa Surve

OFFICE ADDRESS

Nine Dot Nine Interactive Pvt Ltd., KPT House, Plot 41/13, Sector 30, Vashi, Navi Mumbai - 400 703 Phone: 40789666 Fax: 022-40789540, 022-40789640

Printed and published by Kanak Ghosh for Nine Dot Nine Interactive Pvt Ltd.C/O KPT House, Plot 41/13, Sector 30, Vashi (Near Sanpada Railway Station), Navi Mumbai 400703

Editor: Anuradha Das MathurC/O KPT House, Plot 41/13, Sector 30, Vashi (Near Sanpada Railway Station), Navi Mumbai 400703

Printed at Silverpoint Press Pvt. Ltd, TTC Ind. Area, Plot No. : A - 403, MIDC,Mahape, Navi Mumbai - 400709

VOL 02 ISSUE 03 | DECEMBER 2009

Solution providers can reap real benefits if they keep their offerings attuned to the needs of today’s CIOs. Here’s what most technology heads are gravitating towards and why

A DynamicINFRASTRUCTURE

HP ................................................................. False Cover

D-Link .........................................................................IFC

Digilink ..........................................................................5

Cubix .............................................................................7

Tyco .............................................................................11

HP .............................................................................. BC

ADVERTISERS INDEX

24

26

Content.indd 4 09-01-2010 23:28:53


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S E L E C T S E R I E S

I ntel Corporation has announced new Intel Atom processors that feature integrated graphics built directly into

the CPU, enabling improved performance and smaller, more energy-efficient designs in a new generation of netbooks and Atom-based entry-level desktop PCs.

Major OEMs have committed to having systems on the new Intel Atom processors and a new companion chipset available within the next few weeks.

The newest Intel Atom platform for netbooks consists of a new Intel Atom processor, the N450, and a new low-power Intel NM10 Express Chipset. For entry level desktop PCs, it consists of either the Intel Atom processor D410 or the dual core D510, also paired with the Intel NM10 Express Chipset. The Intel Atom processor was designed from the ground up for small devices and low power, and is built on the compa-ny’s 45nm high-k metal gate manufacturing process.

The overall package, including chipset, just got smaller due to the increasing integration and 45nm manufacturing, which means smaller, more compact system designs, lower costs for OEMs and improved performance.

Intel continues to see broad industry support for the Atom platform

as netbooks in particular have been hot sellers during a recessionary year due to their affordability, function and small size (7-10.2” screens). Additionally, Intel is expecting to see broad channel adoption for Atom in a variety of small form factor entry-level desktop PCs at low price points, including ultra-small designs (less than 1-litre chassis), fanless designs, and low-cost all-in-one designs.

Since Intel announced the first Atom processors for netbooks and entry-level desktop PCs in June 2008, the market has expanded rapidly. Since introduction, Intel has shipped over 40 million Atom chips for netbooks to every major OEM around the world. In the same timeframe, netbooks ramped faster and sold more units than

Apple’s iPhone or the Nintendo Wii. According to ABI Research, total Atom shipments are expected to grow to over100 million by 2011.

“The Intel Atom processor has fueled an entirely new category of computing over the last year and a half and we think the growth will continue for devices like netbooks and entry-level PCs built around basic computing and Internet usage models,” said Mooly Eden, Intel corporate vice president and general manager of Intel’s PC Client Group. n

New Atom chips from Intel to push up channel sales

B uoyed by strong back-to-school demand, worldwide PC shipments returned to positive growth in the

third quarter of 2009 (3Q09) with an increase of 2.3% after three consecutive quarters of decline.

Consumer portables remained the key driver, with shipments increasing 33.5% from a year ago, while consumer desktop demand remained weak as the market continued its transition to mobility. The decline of commercial PCs also started to slow in 3Q09, providing a hint that IT spending will gradually pick up in upcoming quarters. Mini Notebooks (a.k.a. Netbooks) continued to see strong growth with a 37% gain over the previ-ous quarter, while the Mini Notebook share of consumer portables increased to 28% from 14% a year ago. According to IDC’s Worldwide Quarterly PC Tracker, the strong showing in 3Q09 and growth in key segments will lead to net growth

of 1.3% for 2009 and set the stage for further gains throughout the forecast period.

Looking forward, the market is expected to quicken the pace of growth in 2010. Emerging regions, which now account for half of the total market, will lead the way with double-digit growth for 2010 while mature markets are also

expected to make steady gains. Desktop shipments will be roughly flat in 2010, while portable PC growth of 18.1% will continue to drive overall volume gains. The commercial sector is expected to rebound in the second half of 2010. Mini Notebooks will continue to grow, but at a slower rate, as the introduction of new ultra-thin portables will generate new growth points and limit the share captured by Mini Notebooks.

“Vendors are competing aggres-sively to capture back-to-school and holiday demand,” said Jay Chou,

research analyst with IDC’s Worldwide Quarterly PC Tracker. “Beyond stabiliz-ing their business, PC vendors are trying to position themselves for gains as the market recovers. We’re seeing aggres-sive promotions and expect innovations leveraging new technologies, including ultra-thin designs, touch screens, and LED panels.”n

Intel Atom D510 microprocessor

PC market returns to growth

Trends-1.indd 6 09-01-2010 11:01:57


trends

Kshitij Sobti

M icrosoft has been in legal trou-ble for quite some time as it was found that some technology

used by Office products for parsing XML content in its Office Open XML files (docx, xlsx, pptx etc.) infringed on i4i’s copyrights.

The technology, which allows for manip-ulating the architecture and the presenta-tion of a document separately, is present in all Office application including Word, and Microsoft is supposed to stop sales of its products by January 11th.

Microsoft claims that the technology isn’t present in the Office 2010 betas, and they will be moving fast to remove the offend-ing features from Office 2007 to ensure it can continue selling the products sans the custom-XML features after January 11th.

Customers who already own a copy of Microsoft application with the infring-ing features can continue to use them. In return i4i will have to be remunerated with a sum of $290 million. n

D -Link has launched its worldwide certifica-tion programme for channel partners, aimed

at enhancing their knowledge of industry-stan-dard networking technologies and D-Link products and solutions.

D-Link Certification Programme is offered at two levels. Level one is for D-Link Certified Specialist (DCS), and level two is for D-Link Certified Professional (DCP).

The DCS certification is aimed at equipping technicians, sales and presales people to help them understand D-Link products and how to promote them. In order to be DCS certified, candidates need to pass the DCS on-line written exam.

The DCP certification is aimed at technicians, engineers and technical support staff who have attained the DCS certification and wish to pursue in-depth understanding of D-Link solutions. The certification helps participants under-stand the how-to of supporting and operating D-Link products, which includes instal-lation, configuration, administration, and troubleshooting. In order to be DCP certified, candidates will need to pass the DCP on-line written exam as well as a hands-on Lab test.

“One of the best ways to meet customer needs is to offer dedicated services that will enable them to achieve greater value for their money. By developing long-term relation-ships partners can build higher customer satisfaction,” said Raj Jadhav, VP - Solution Consulting, Tech support & IT, D-Link (India) Ltd. n

D-Link launches worldwide certification programme

Gujarat Gov, HCL to work on tribal development

H CL Infosystems has signed a Rs110 crore contract with the Government of Gujarat aimed at speeding up development in the tribal districts of the state.

Gujarat has been consistently recording stable economic growth and this move under Gujarat Government’s vision and the Chief Minister’s ten point programme (Vanbandhu Kalyan Yojana) will only strengthen the vision of inclusive growth. HCL Infosystems has been chosen to implement this project under a transparent model based on Public Private Partnership, wherein the Government will keep a close watch on the progress and services delivered.

Under the scope, HCL will supply PCs with biometric finger print scanner and UPS to over 7000 schools across the state. HCL would implement the Biometric based attendance system, offer facility management and run teacher training programs to supply and imple-ment robust education software effectively at schools. The program strongly underlines the need to focus on launching result oriented initiatives, involving local people for the benefit of the tribes and forg-ing strong convergence with various departments of the Government responsible for implementation. The project will focus on Ashram Shal, Adrashnovasi Shala, Eklavaya, primary and upper primary schools

“Today, the need to create a progressive environment of inclusive growth is more than ever before. We deeply appreciate the Government’s vision and commitment to take IT to the grass root levels of the state. With the experience and in-depth understanding of the unique Indian needs, we are confident of quality delivery in such a complex project

that involves reaching out to the remotest part of the state. With focus on harnessing private initiatives in a mutually beneficial manner, such programs will lead tribal communities into the new age.” said Ajai Chowdhry, Chairman and Chief Executive Officer, HCL Infosystems Ltd.

The project plans to cover over 7000 schools in the state with over 1000 schools under Tribal Department & over 6,000 schools under Education Department. n


Microsoft loses patent appeal against i4i

Raj Jadhav, D-Link India

Ajai Chowdhry, Chairman & CEO, HCL Infosystems

Trends-1.indd 8 09-01-2010 11:01:58

trends



D ell has announced the launch of i t s high per for mance computing (HPC) solution

for the Indian community, aiming at lowering TCO, simplifying procure-ment, reducing time to deploy, simpli-fying manageability and ensuring assured support to the scientific users – enabling them to focus more on their research.

As per Dell, HPC services bring latest high speed technology to the masses, available in mainstream products to all customers at an affordable price. It also removes the complexity, allowing for greater processing power for avail-able budget. Dell integrates server and storage technologies with open source and middleware to deliver scalable plat-forms that deliver price/performance. Dell solutions are based on existing, validated architectures employing best practices that allow us to greatly reduce consultancy and implementation time.

According to IDC, the current HPCC (high performance computing cluster) market alone is worth approximately $10 billion, approximately 20 percent of the total server market and it is predicting to grow to $15.6 billion by 2012. HPCC is becoming more perva-sive, productive and easier to access with lower barriers and cost to entry. Approximately 25 percent of all CPU sales go into HPCC environments. Every year, HPC enables research institutions to achieve significant scientific break-throughs that expand our understand-ing of the world and affect how we live. These discoveries help position them to compete for more students, faculty, and grant funding. Dell HPC solutions boost productivity by enabling customers to quickly order, implement and deploy systems.

Neeraj Gupta, GM for Public, Dell India, said, “Dell’s HPCC solutions use standards-based technology building blocks to maximise compu-tational power while simplifying deployment, management and scal-ability. This solution is targeted at higher education institutes, scientists and academicians.” n

Dell introduces high performance computing solutions

H CL Infosystems has unveiled its new range of 3G-enabled ME series netbook - HCL ME 06.

Especially designed to match the persona of today’s youth and support the on-the-go lifestyle of business executives, HCL ME 06 comes with inte-grated 3G capabilities, offer-ing seamless connectivity and faster access to the Internet. With energy star 5.0 certified, HCL ME 06 will be avail-able in a range of exciting festival colours including red, blue and black.

HCL also launched the new notebook ‘HCL ME 45’, equipped with multi-touch gesture touchpad that helps user to expand, shrink and rotate the picture through the move-ment of figures on touchpad. Other inno-vative features include Split Me where one can share their data without worrying about the size of the file; and Lock Me that

prevents data theft from the system. This feature ensures that the data cannot be copied on to external storage devices, USB memory sticks, CD optical disk drives, hard disk drive without authorisation.

HCL ME 06 Netbook is priced at Rs 19,990 and HCL ME 45 notebook is

available for Rs 39,990. These products will be available

across stores in the country. With the launch

of these products, HCL also kick started a special

festival campaign t h e ‘ W i n t e r

Carnival’. Under this limited period

festival offer, a consumer will get an assured gift -

Yuvraj Singh autographed Reebok Track suit worth 5,999.

In addition, on purchase of a HCL ME 38 series laptop, a consumer will also be eligi-ble to receive a Nokia 3500c mobile phone worth Rs 6,289. n

HCL launches new range of ME series laptops

APC launches global partner programme in India

A P C by S c h n e i d e r E l e c t r i c h a s a n n o u n c e d t h e

launch of its Channel Partner Programme (CPP) in India. As part of the programme, over 3,000 partners across 40 cities in India will get to attend train-ing sessions involving APC’s technical, sales and marketing teams.

CPP is focused on five criti-cal success factors – Channel profiling and alignment to APC, Empowerment, Enablement and Profit. Under each of these factors, APC has defined processes that will enable part-ners with in-depth understanding of APC’s solutions, and get them to be more customer-focused in their business approach.

Announcing the programme, Gaurav Burman, Director, Transaction Business, APC,

“The challenges customers and partners are facing with regards to power and cooling and overall energy efficiency is simply unprecedented. New tools, techniques and technologies are required, including new ways for the vendor community to optimise higher learning requirements and shorter sales cycles. APC has always focused on help-ing partners find new, sizable market opportunities by offer-ing innovative solutions that

are easy to sell. We have always believed that a well trained, knowledgeable partner will deliver better value to the customer and there-fore we are rolling out CPP as an intensive, country wide partner training initiative to enable our partners differentiates themselves in the market place.” n

Gaurav Burman, Director,

Transaction Business, APC

Trends-2.indd 9 09-01-2010 11:05:07

trends



LG forays into SMB segment L G Electronics India has announced its

foray into a new territory of small and medium businesses (SMBs) of India.

After successfully establishing itself as a player in Home Electronics, Appliances and IT busi-ness solutions, LGEIL has taken a step further by venturing into the unexplored $400 million SMB market. The SMB sector will witness the launch of extensive range of Office Solutions innovatively developed by LGEIL.

As per the company, with more than 70 percent of the Indian SMBs preferring one-stop shop buying for all their office equipment, this sector provides immense opportunity and potential for growth. With this, LGEIL plans to invest Rs 200 crores over next three years in this initiative. The LG SMB solution is an attempt to provide full range of electronics, appliances and computing solutions to SMB owners at ‘one-stop’.

“With the launch of LG SMB Solutions, we aim to support the Indian B2B segment with our collective offering. We are confident that our technology strength backed with market insight and research will enable us to offer SMB specific and vertical specific products, creating an effective business environment for SMBs in India. The single source buying and service support will enhance the comfort

of Indian SMB customers,” said MB Shin, Managing Director, LG Electronics India.

“India market plays a significant role in the global map for LG. The Business Solutions Products have contributed positively in the overall turnover of the company. We have witnessed tremendous growth in the year 2009. The Business Solutions division of LG India has generated revenue of $170 million in 2009 with overall growth of 10 percent and number one market share on moni-tors. Our India division has shown immense opportunity for growth of SMBs as the coun-try provides a unique business environment for them. We are positive that our basket of products offered will set new standards in enhancing the productivity of SMBs,” said Paul Kim, Head of Business Solutions GTM Team, LG Electronics, South Korea.

The range includes Network Monitors, Digital signage, Projectors, Surveillance secu-rity, water purifiers, air conditioners, refrig-erators and microwave ovens, etc. With the new SMB Solutions, LG aims to provide SMB owners, the one-stop sourcing and customised solutions for the business environment. The new SMB Solutions will be helpful for busy business owners to purchase products and avail service support. n

Rajesh Sahore of D-Link (Left) receiving the Top Selling Brand 2008/9 Award from Sachin Mhashilkar of Digit Channel Connect.

A MD has appointed Ravi Swaminathan as the MD and Regional VP of Sales

and Marketing for AMD India, effective 4 January 2010. He will be responsible for growing AMD India’s sales and marketing func-tions in the country, reporting to Benjamin J Williams, Corporate Vice President and General Manager, AMD Asia Pacific.

“Ravi has extensive experience building relationships with large enterprises, government, SMB as well as consumers and his experi-ence will be a strong asset to AMD India’s leadership team as well as to the broader Asia Pacific and worldwide sales and marketing teams,” said Benjamin J Williams.

Swaminathan replaces Ram Subramanian, who will remain a senior member of the AMD team responsible for corporate stra-tegic development. Dasaradha “GD” Gude will continue to be Managing Director for AMD India, responsible for engineering and operations.

Swaminathan joins AMD from Hewlett-Packard where he was most recently President of the Personal Systems Group (PSG) in India.

In another development, AMD announced the AMD Fusion Partner Programme, its global partner programme in India. It is designed to provide channel partners with tailored tools and resources to help them gain sales traction based on their unique business models.

By fusing its four existing part-ner programmes, AMD now gives partners customised resources to accelerate sales – especially when selling all-AMD (AMD CPU, AMD GPU and Chipset) solutions. Partners also will receive more personalised tools and training. n

Ravi Swaminathan to head AMD India

Trends-2.indd 10 09-01-2010 11:05:08

trends



M icro Star International (MSI) has announced the availabil-ity in India, of the Wind

U130 and Wind U135, the compa-ny’s first netbooks based on Intel’s Pine Trail platform.

With the just announced Intel Atom N450 processor and the new genera-tion NM10 single chipset architecture that provides extremely low consump-tion of 5.5 watts, increasing battery life by 15% and overall performance by 10% over existing models, the ultra-thin MSI Wind U130 and Wind U135 are conve-nient, highly portable. Weighing only 1.2 kilograms including the battery and smaller than A4-size sheet they can be easily carried in a handbag.

With its Eco Engine technology, the battery life of the Wind U130 and U135 are pushed to the edge to provide you with an extended power supply and user can choose from five power supply

modes - Gaming, Movie, Presentation, Document and Turbo Battery to customize the power supply based on user require-ments. This flexible allocation of power during use extends endurance to its limits and gives the U135 and U130 all-day, uninterrupted, ultra-long battery life.

The outer shell of the Wind U130 and Wind U135 is coated with MSI’s exclusive Color Film Print and features flowing silver lines and rippling water designs. The U135 comes in four dazzling colors – refined silver, wind dancer

black, trendy blue and cherry red – while the U130 comes in two all-new standard colors – angelic

white and wind dancer black.Due to their stylish look and extreme

portability, the MSI Wind U130 and U135 are targeted at fashion seekers

and mobile users. They are most suited to those who need extreme mobility and need to

carry their information wherever they travel – such as sales-persons always on the move, or students on vast campuses.

Prices start at Rs. 23,000 for Wind U130 and Rs. 25,000 for U135 for the basic configuration. n

MSI rolls out Pine Trail netbooks in India

M atrix Telecom was declared winner of the Electronics For You (EFY) Readers’ Choice Award for 2009 in the category of PBX

and Key Phone Systems. The other nominees for the award were Siemens, Panasonic, BPL and Accord.

Electronics For You, Asia’s leading magazine for the electronic industry, has instituted the EFY Awards to recognize and felicitate the outstanding contributions of corporates and individuals who have acted as catalysts in the growth of the Indian electronic Industry.

Ganesh Jivani, MD, Matrix Telecom, said, “Winning the EFY Readers’ Choice Awards for the fifth time is not only a great source of honor and pride, but also an inspiration to set the bar higher for ourselves.”

The EFY Readers’ Choice Awards across 26 prod-uct categories were selected on the basis of the rankings given by the readers of the ‘Electronics for You”. The nominees and winners were selected on the basis of the rankings given by the readers of the ‘Electronics For You’ magazine, who repre-sent various segments, mainly from the electronic industry, professionals and even associations from different parts of the country. On the basis of the rankings, the top five nominations were selected and the most popular brand voted was declared the winner. n

Matrix wins award for Best PBX-KTS Company

Trends-3.indd 11 09-01-2010 11:07:49

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A VG Technologies has warned that cyber criminals watch out for opportunities such as

holidays and festive occasions, which they piggy-back in order to lure victims to their malicious websites. Roger Thompson, Chief Research Officer, AVG commented, “In the run-up to Christmas, many websites are set-up claiming to offer top gifts at market-leading prices. Shoppers often fail to check the authenticity of these retail-ers, and end up handing money over to a website which simply vanishes a few weeks later.”

To help users remain safe while using the Internet, the company has produced a list of six top tips to avoid being the victim of scammers:

Think before you link. Employ a URL scanning tool to ensure you don’t click on links that lead to infected web pages. The time to find out whether a page is bad is BEFORE you load it into your web browser - AVG LinkScanner does this. It’s free, and it works with all other security and anti-virus offerings.

Look for the “S” - Make sure the websites you are purchasing from are secure and have “https” in the URL when you are in their checkout/purchase process. The “s” ensures security. When you are in the secure section of a web site, you will also see an icon of a locked padlock on your browser, either on the address bar or on the bottom right corner.

Stay current on security software - This means making sure you have the latest virus protection software updates from your security software provider. It’s important because the bad guys move around frequently, but security software companies are working to stay one step ahead of them. If you are up-to-date, you are staying one step ahead, too.

Keep your private information private - When shopping online, create a separate e-mail account that is just for shopping. Use a unique password, different from any other accounts you have. Your dedicated shopping e-mail account should be in no way affiliated with your personal, everyday e-mail account. n

AVG advises ways to stay safe online

A fter gaining confidence by participating in the Intel Channel Conference 2009, Strontium Technology has announced plans to focus on the smaller cities. As a part of this policy,

the company will leverage the strength of its existing channel part-ners and also will appoint new resellers. In the first phase, Strontium will identify and focus on the high-potential B-class cities and in the second phase, the company will tap C-class cities. As part of this strategy, Strontium participated at CMDA Pune IT Exhibition held from 11th Dec till 14th Dec 2009.

Ajay Kogta, Country Manager, Indian Subcontinent, Strontium Technology said, “There is a huge number of customers available in the B & C-class cities and they are ready to pay for the quality products like their counter parts in the bigger cities. I think by targeting these smaller places, Strontium will be able to tap the potential market for its quality products.”

Strontium organizes events for its channel partners periodically to educate them on product quality and new product offerings. Furthermore, in the coming year, apart from channel activities, the company will also focus on end-customer activities in the Indian market. n

Cyberstar to distribute A-Data, Panduit products

C yberstar Infocom has announced that it has been appointed by A-Data as its national distributor. To begin with,

Cyberstar will bring A-Data’s portable stor-age devises and flash drives to Indian market.

Cyberstar will be the official distributor throughout India. In turn, Cyberstar will work with their partners in different cities to promote A-Data products in India. “We see a potential market for us in India which persuaded us to partner with Cyberstar”, said Chris Chang, Sales Manager, A-Data Technology. “We believe that Cyberstar will help us grow our reach in India and increase our market share in due course”.

“We are excited to be part of A-DATA and to bring them to Indian market. This asso-ciation would enhance our reach in the stor-age segment,” said Raj Rathi, Founder and Managing Director, Cyberstar Infocom.

In another announcement, Cyberstar joined hands with Panduit, a global leader in Unified Physical Infrastructure SM (UPI) -based solutions, to provide the latter’s offer-ings which deliver integrated services and a complete product portfolio to address diverse physical infrastructure needs of customers on a pan-India basis.

S Vasunandan, Regional Director, Panduit

India and South West region, said, “The combination of Cyberstar’s focused approach and reach and our industry-leading technol-ogy and solutions promises to deliver step-changes in productivity for all our customers.”

Panduit offers solutions, services and prod-uct systems like electrical cable ties, wiring accessories, wire holding clips, wiring ducts, terminal connectors, aluminum connectors, power connectors, installation tooling, identi-fication products, heat shrink products, etc.n

Raj Rathi, MD, Cyberstar

Strontium to appoint new resellers

Trends-3.indd 12 09-01-2010 11:07:50

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G one are the days when physical IT infrastructure was a true parameter for the success of IT. Today, businesses demands dynamism to help scale your

infrastructure up or down as you wish, to make the most of what you have and finally to go beyond those walls and glass doors. Welcome to the world of dynamic it infrastructure – CIO’s friend indeed

A dynamic IT infrastructure is one which facili-tates an efficient IT delivery which helps you to provide the flexibility that can enable business transformation and drive business innovation. With a new approach to IT service delivery, CIOs

will be able to better manage costs, improve oper-ational performance and resiliency and more quickly respond to business needs—by deliver-ing dynamic and seamless access to IT services and information, and helping to improve both productivity and satisfaction.

CIOs are inching closer towards dynamic IT infrastructure for several reasons. The infrastruc-ture itself (depending how you use it) doesn’t provide any significant competitive advantage, and therefore becomes a commoditised element in the IT value chain which implies that cost (without compromising quality) becomes the

key competitive advantage. “CIOs want a scalability that matches the business dynamics of the industry in which he/she operates. For instance, if it is a fast growing company, the CIO wants to scale-up quickly and the other way around is when things start to go bad,” says Michael Aandahl, Business IT Manager, SCA Packaging - a leading Belgium based provider of customer-specific packaging.

Business needsThere are multiple reasons a CIO would need to move to a dynamic IT infrastructure. The new economic models are pushing IT environments to make this shift. The dramatic improvements brought about by leveraging virtualization with opti-mised systems and networks across all systems resources—accomplished by uncoupling the applications from the underlying resources to greatly

Solution providers can reap real benefits if they keep their offerings attuned to the needs of today’s CIOs. Here’s what most technology heads are gravitating towards and why RAHUL NEEL MANI

ADYNAMICDYNAMICINFRASTRUCTURE

Top View.indd 13 09-01-2010 09:18:19

top view


improve their portability and the underlying cost structures. This is a big reason why CIOs and the top manage-ment are convinced on making the IT infrastructure dynamic. Further, it can deliver quality service quickly which is critical to businesses of all sizes. Dynamic structure also helps in tight alignment with the business and provides with easy access to the real-time information necessary for making sound decisions quickly, and for anticipating challenges instead of simply reacting to them.

In many ways, it’s no more a CIO’s choice but a critical business need.

Dynamic infrastructure is a tech-nology platform providing agility to the business. In other words, it is a business driver. “It’s not just cloud or virtualisation, but it’s an enterprise-wide, secured IT architecture capa-ble of driving business enabling it to stay ahead of the curve. In my view, all organisations using IT have this dynamism, only its degree varies. We use ERP, DMS integrated with ERP etc. and in process of reaching towards higher degree of dynamism,” says Col. Shankar Gurkha, CIO GIPCL.

The paramount issue in this thread is the perspective related to choice. Is it the CIO’s choice to implement or pursue a dynamic infrastructure? It may not be a CIO’s choice - as the single decision maker. “The CIO is in a position that straddles technology and business strategy. In this gray area in-between is where the CIOs earn their pay. One must recognise IT trends, employ best practices and position for competitive advantage through process efficiencies, business analytics and data translation into business knowledge. Does this add up to a dynamic infrastructure? Perhaps yes, but it is not true for all industries It is the needs of the business that influ-ence the CIO’s decision; it is the CIO’s understanding and response to the stated needs and available technologies that drive the alignment with dynamic or traditional infrastructure choices,” says Oren Birks, Senior Manager, IT at the US based Wyandot Centre for Community Behavioural Healthcare.

Value of being dynamic IT organisations with a dynamic infrastructure and platform are fully aware of the strategic value their infrastructure provides in helping them run their business efficiently and staying ahead of competi-

tors. Costs come under full control. There is integration between users and data, desktops, and servers. Collaboration between users and departments becomes very perva-sive and mobile users have nearly on-site levels of service and capabili-ties regardless of location. Dynamic infrastructure helps in fully automat-ing the processes, allowing IT to be aligned and managed according to the business needs. Additional invest-ments in technology yield rapid, measurable benefits for the business. As you can see, there is no specific technology mentioned, though to achieve the benefits described some technology choices will make it easier to deliver, such as virtualisation or cloud computing, depending on the nature of the enterprise. “This is the key point. If you have a large mobile workforce, providing an infrastruc-ture where mobile users have nearly on-site levels of service and capa-bilities regardless of location, you will probably require some form of cloud computing. If your organisa-tion is office-based and using huge files (data analysis or media rich), cloud computing has less to offer. Which level in the IO model is right for your organisation will depend on its nature. For my own organisa-tion we are working towards being ‘Rationalised’ as there simply isn’t the business case to justify the expen-diture required to reach ‘Dynamic’,” explains Kevin Glynn, Manager - IS at New Plymouth District Council, New Zealand.

Another added benefit to this Infrastructure 2.0 is scalability, which is immensely beneficial in the server room environment because you can rapidly expand without jeopardising the efficiency and effectiveness of your environment. This especially relates to virtualized environments and heavily clustered environments. They key to success is to properly plan and a big chunk of that is to identify exactly what you are trying to accomplish from a business perspective. The next KPI on this is to avoid focusing solely on cost containment because while you might never fully realise the “cost savings” that everyone speaks of you will definitely see improved response times meaning better SLA delivery as well as overall server up-time.

Just to touch upon the points mentioned above, virtualization generally helps in mainly in control-

A dynamic IT infrastruc-

ture is one which fa-

cilitates an ef-ficient IT de-livery which helps you to provide the flexibility

that can en-able business transforma-

tion and drive innovation. With a new approach to

IT service delivery, CIOs

can better manage costs and improve operational

performance.

IT organisa-tions with a

dynamic infra-structure and platform are

fully aware of the strategic value their

infrastructure provides in

helping them run their business

efficiently and staying

ahead of competitors.

ling your data centre’s space. In addi-tion it does have an effect on the global warming too. Once you virtualize your servers, you also bring down the elec-tricity cost, the air conditioning cost - thus saving a lot for the environment. Virtualization also helps in terms of business continuity activity. “We have implemented Virtualization solution from VMWARE and have been using the same for almost three years now. We started off with individual imple-mentation on the servers and last year we moved the technology to a SAN solution. The benefits are numerous to mention,” says Mathew George, Sr. Manager – Systems at Total Oil Asia Pacific Pte Ltd.

Are there precautions?This scenario will be working greatly for the CIOs but the fact is that there aren’t many good alternatives but to live with a dynamic IT infrastructure. But while doing this, there are some precautions required to see tangible benefits of dynamic infrastructure.

You can decide about/play with the timing of the new releases/versions to some extent but in reality in most of the cases you are forced to take new versions of different (data-bases, applications, etc.) vendors to keep the platform secure and viable through its lifetime. “Another aspect is that the IT platform portfolio keeps on thick-ening and you need to listen to your customers, so there is no way out but to move on to dynamic infrastruc-ture, says Markus Ekman, CIO, SVP Information Management VTT – an applied research organisation based in Finland.

“I agree that this whole movement is becoming commoditised, but if you look at it from a pure cost savings initiative, you’ve lost the real value in this technology,” concludes Davis of Atlantic Aviation.

CIOs in every industry are all too familiar with the operational and financial challenges resulting from growing infrastructure complexity and rising energy costs. The vision for a dynamic infrastructure should offer an evolutionary new model for efficient IT delivery—giving CIOs the tools to over-come the pain of daily operations to drive real business innovation. It’s an approach that allows CIOs to position themselves as agents of change within their organizations and to help break down barriers to global integration. n

[email protected]

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Top View.indd 14 09-01-2010 09:18:19


Networking Equipment

skill sets required to successfully deploy and operate Cisco solutions, optimize the technology performance and to reduce deployment risk. Cisco is committed to focusing on its long-term vision to build a collab-orative channel.

DCC: Can you share some of the key trends of the networking equipment market in India?

The booming network and commu-nications market is propelling the growth of the router and switching market in India. There is phenomenal growth happening across all industry verticals. Indian banking, financial services and insurance (BFSI), and tele-com service providers will remain key adopters in the market. Government is also emerging as a big spender due to various e-governance and SWAN (state wide area network) initiatives.

Over the years the role of networks has evolved – initially networks provided basic connectivity to users, bandwidth, and access to applications that supported business processes, and the “intelligence” existed outside the network. The focus was on capital and operational cost reduction. However, today, networks are expected to offer increased and diverse functionality as organizations face the demands for increasing scalability of the infrastruc-ture; the need to integrate complex technologies and support new busi-ness apps; challenges of new and daily threats from hackers and viruses; and

DCC: Cisco currently has a dominant position in the enterprise networking space. How are you placed among SMBs?Cisco Systems plans to increase its customer base of SMBs to three million over the next five years from the current base of 300 customers. Currently, there are six million SMBs, mainly in the Western Zone of India--Gujarat, Maharashtra and Goa--with a large percentage of these businesses on the threshold of globalisation.

Cisco is planning to hire about 3,000 channel partners over the next three years to reach its targeted customer base.

Cisco will tap the commercial market through an initiative called the Network on Wheels (NOW) van, which is a mobile van showcasing the company’s networking solutions for SMBs.

DCC: With growing competition in networking, what message would you like to give to the channel community to make customers brand-loyal?

In India over 95 per cent of Cisco’s business is through channel partners and thus it’s of paramount importance to ensure that our partners accelerate growth, differentiate their business and increase profitability using Cisco certifications, specializations and incentives. Cisco’s unique channel programmes help its partners define

MISHRA shares with CHARU KHERA Cisco’s plans for the SMB market and some interesting trends in the networking equipment segment. Excerpts:

For Cisco and our partners, architecture is the key to driving significant growth and competitive differentia-tion across all markets, positioning us as trusted advisors to customers and ensuring long-term re-lationships.

the escalating costs of systems integra-tion.

Enterprises require sophisticated systems and tools that deliver greater capability with less complexity. The network plays a crucial role because it touches everything from end users to middleware, services, applications, and servers. Adding intelligence to the network has enabled applications and services to operate more effectively.

DCC: What growth prospects does the networking equipment market offer to channel partners?

The constant growth in quantity and quality of networked systems and the concerns of complexity and diver-sity of components in a multi-vendor environment require sophisticated management of resources. At Cisco, we’ve introduced an architectural approach for the integrated manage-ment of all resources in a networked system.

An architecture is not a product, or simply packaging. It is the outcome of our own evolution from a focus on products and services to systems and, ultimately, solutions. For Cisco and our partners, architecture is the key to driving significant growth and competitive differentiation across all markets, positioning us as trusted advisors to the customer and ensur-ing long-term relationships. n

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Samir Kumar Mishra, Regional Manager, Advanced Technologies - Channels, Cisco India & SAARC

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“NETWORKS ARE EXPECTED TO OFFER INCREASED AND DIVERSE FUNCTIONALITY”

Networking equipment interview_samir.indd 15 09-01-2010 09:38:59


networking equipment

As the effects of the slowdown fade away, networking hardware vendors and solution providers have something to cheer aboutCharu Khera

CONNECTIONSGROWING

I n the year 2008, AMI Partners predicted that small and medium businesses (SMBs) in India invested $605 million in networking hardware, up a healthy 24 percent over 2007. About 40 percent of this

spending was towards LAN switches alone. Over the years, the role of networks in Indian enterprises

has only grown. Initially, networks provided basic connec-tivity to users, including bandwidth, and access to applica-tions that supported business processes; but the ‘intelligence’ existed outside the network. The focus was on capital and operational cost reduction.

However, today, networks are expected to offer increased and diverse functionality, as organisations face demands for increasing scalability of infrastructure; the need to integrate new, complex technologies and support new business appli-cations; the challenges of threats from hackers and viruses; and the escalating costs of systems integration.

Moreover, enterprises today require sophisticated systems, equipment and tools that deliver greater network capabil-ity with less complexity. The network plays a crucial role, because it touches everything from end-users to middleware, services, applications, and servers.

Market trends and driversThe networking equipment market in India is at an inter-esting juncture. As per a research (‘Epicentre of Growth: Indian Enterprise Networking Equipment Market) done by Springboard Research, the market for enterprise networking equipment in India is estimated to grow from $1 billion in 2008 to $1.7 billion by 2012.

The report further states that the largest spenders are banks and the government sector (37 percent of the total market in 2008). The research organisation has divided the networking equipment market into data, voice and network security equipment.

Networking equipment feature.indd 16 09-01-2010 23:15:57


feature

Sanjay Jotshi, Director, Enterprise and Channels, India & SAARC, Juniper Networks, says that networking hard-ware spends jumped by a healthy 24 percent over last year. “The year 2010 is expected to be a year of solid growth for the networking equipment market in India, after two years of relatively slow growth,” he adds.

Key factors that will drive the growth of networking hardware in India are higher PC penetration and the boom in IT and ITeS (IT enables services) and BPO (call centres) sectors. A further fillip is expected to come from the expansion of SMBs/SMEs and many BPO (business process outsourcing)/KPO (knowledge process outsourc-ing) companies. As per AMI Partners, SMBs accounted for a majority (about 57 percent) of total networking expen-diture in 2008. Next year this propor-tion could be even bigger, considering that there’s still a lot of untapped potential in this segment.

Furthermore, the booming network and communications market will propel the growth of the networking equipment market, especially routers and switches.

Sharing the key growth factors, B Raghavendran, Vice-President,

Channel Operations and Commercial Strategy, Cisco India & SAARC, says, “There is phenomenal growth happen-ing across all industry verticals. Indian banking, financial services and insur-ance (BFSI) and telecom service providers, will remain key adopters in the market. Government is also emerg-ing as a big spender due to various e-governance and SWAN (state wide area network) initiatives. Additionally, spending from the SMB segment on integrated network security appliances will also grow steadily.”

As per Cisco’s estimates, from a networking perspective, 14 billion devices will be connected to the Internet by 2010 and the network will become one of the primarily utilities of the 21st century. Various forms of communication enabled by

the network will drive the next wave of innovation and will connect busi-nesses and people.

As per repor ts and industr y figures, spending in government, BFSI and telecom sectors is on the rise. Applications and services such as IPTV and EVDO, and the shift to cloud computing and other band-width-heavy technologies are placing increased demands on the network.

“The future outlook for the network-ing equipment space is very positive, with most organisations looking to consolidate their network infrastruc-ture. Although there has been a dip in the capital expenditures, service providers and enterprises do realise the need for key network transformations that will drive growth,” says Jotshi.

Atul Jain, Country Manager (India & SAARC), Netgear Technologies India, expects a 30 percent increase in the network equipment market in India in 2010. He believes that the key drivers for this growth are Internet penetra-tion into homes and the SOHO (small office home office) segment, besides most government departments.

Value for partnersWhile India is getting networked fast, partners who have forayed in this growing domain are sure to succeed. Vishak Raman, Regional Director-SAARC & Saudi Arabia, Fortinet, says, “Channel partners need to partner with a leading vendor in the network equipment space, particularly one that is clued into the latest innovations in the space and has a plethora of carrier and enterprise customers worldwide. This will enable them to bring value to their end customers.”

The true value to channel part-ners will come from the fact that most organisations today have either upgraded, or plan to upgrade, to better networking infrastructure. The chan-nel community can thus benefit from the increase in demand for network-ing equipment. With better sales, the fraternity would not just witness an increase in profits, but could also grow its customer base. Furthermore, this increase in demand is expected to lead the partners to focus on provid-ing additional services to custom-ers, including remote infrastructure management, software as a service, network monitoring and several others.

Jain of Netgear believes that the community will act as solution

provider and will be the key driver to give customers supplies/solutions and value additions such as services and maintenance.

Playing the dual role of solution provider and value service provider would be beneficial for partners – not only in monetary terms, but also in creating their brands’ awareness in the networking equipment arena.

Technological trendsWith increasing demand, vendors as well as partners, have transitioned from equipment providers to multi-solution providers. Furthermore, continuous innovation has encour-aged many networking equipment manufacturers to develop a host of advanced applications and industry-specific solutions.

Most partners that DCC spoke to state that customers today demand products that are technologically advanced and that suit business requirements for today and the future. For example, consumers demand wireless routers (they act as a gateway between broadband connection and home network) that comply with the IEEE 802.11n Draft 2.0 standard and possess the capa-bility to integrate features such as content processing, VPNs, firewalls and load balancing. Today, most wireless routers come with built-in switches for making hard-wired network connections. Also popular are dual-band routers.

Switches, too, now come in tech-nologically advanced form factor – for instance, switches that support hot swapping; or modular switches that allow users to easily determine port configuration.

Many partners state that the key concerns with any networking hard-ware today are performance, security/risk, and efficiency. However, with the growing maturity of business users and the enhanced level of skill-sets of partners as a result of more train-ing and certifications, these concerns should be taken care of.

As per Gartner, the global network-ing equipment market grew by 5 percent in 2008 to reach $112.8 billion. In India, while the slowdown has hit the industry hard, partners, industry leaders and networking vendors are optimistic that 2010 will be a great year for network hard-ware sales. n

[email protected]

Channel members need

to partner with a leading

vendor in the network equipment

space, particularly one that is clued in to the latest

innovations in the space.’’

VISHAK RAMAN, REGIONAL DIRECTOR

- SAARC & SAUDI ARABIA, FORTINET

Key factors that will drive the growth of network-ing hardware in India are higher PC penetration and the boom in IT and ITeS (IT enables services) and BPO (call centres) sectors.

Indian banking sector,

financial services and

insurance (BFSI) and telecom service

providers will remain key adopters in

the market.”

B RAGHAVENDRAN, VICE PRESIDENT,

CHANNEL OPERATIONS AND

COMMERCIAL STRATEGY, CISCO INDIA & SAARC

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Networking equipment feature.indd 17 09-01-2010 23:15:59


wireless networking

A host of new applications and demand from SMALL and MEDIUM BUSINESSES will fuel the growth of WIRELESS NETWORKING in India AZEEZA

Business without

WIRES

A n increasing number of companies in India are realising the benefits of wireless networking. An

independent research indicates that many large companies have seen an average rise of 40 per cent in employee productivity and an improvement in customer satisfaction by 35 per cent after implementing wireless access solutions.

According to another study by Springboard Research, the market for enterprise networking equipment in India is estimated to grow from $1 bn in 2008 to $1.7 bn by 2012 – a compounded annual growth rate (CAGR) of 15 per cent during this period. Of these, a substantial contri-bution is expected from wireless.

Another encouraging trend for the industry is that large companies aren’t the only ones that are making investments in intelligent wireless networks -- even the small and medium businesses (SMBs) are increasingly turning tech-conscious and mobile. Considering the aspirations of these businesses, vendors and channel part-ners are bonding strongly to tap into the growing business opportunity in India. For 2009 AMI Partners fore-casts an estimated spend of $1.04 bn

on networking products and services by SMBs -- 11 per cent more than in 2008. Interestingly, the growth is expected to be spearheaded by wireless networking.

According to Sumeeta Mishra, Research Associate, AMI Partners, “The number of SMBs using Internet services was around 1.3 mn in 2009, and the universe is expected to grow at 8 per cent in the coming year.”

The higher adoption of wireless networking is driven by three factors – ease of use, reduced total cost of ownership and mobility. Another factor is the centralised management of the network. By deploying a centrally managed wireless LAN, companies can get rid of multiple networks and also the need of training and support, besides the maintenance costs.

That is why networking majors such as Cisco and D-Link are trying to make the best of market opportunities by cementing stronger channel ties.

Technology trendsCurrently, the Wi-Fi technology is commonly used for Wireless LANs and short range mobile access networks in most companies while, wireless USB is the technology for Internet connectiv-ity on the go.

Wireless networking feature.indd 18 09-01-2010 09:53:52


The higher adoption

of wireless networking is driven by

three factors – ease of

use, reduced total cost of ownership

and mobility.

IN MOST CHANNEL PARTNERS’ VIEW, A BIG ROADBLOCK IN THE WAY OF WIDER ADOPTION

OF WIRELESS NETWORKING IS THE BUYER

MINDSET THAT

WIRELESS CANNOT BE

THE PRIMARY NETWORK

OF AN ENTERPRISE.

However, the most promising tech-nology in this space will be the next generation of Wi-Fi: 802.11n. New applications and usage of wireless such as Voice over WLAN.IEEE 802.11n solutions will operate in the 2.4-GHz, the 5-GHz radio band, or both bands, offering backward compatibility with pre-existing 802.11a/b/g deployments.

Talking about technology trends that the enterprises these days are indi-cating, Atul Jain, Country Manager, Netgear, India & SAARC, says, “The companies would like to invest in dual bandwidth switches to have the flex-ibility of both the technologies as and when required.”

With networks becoming more intelligent due to emergence of new technologies such as virtualisation, embedded software on open platforms and software-as-a-service (SAAS) model. Networking storage and secu-rity are key verticals.

Tough turfWLAN adoption is still relatively new and niche in India and it is only now that enterprises and other segments are rethinking their wireless strategy. They are realizing that an integrated approach – which allows seamless integration between fixed and wireless networks – would lead to more flexibil-ity and productivity.

In most channel partners’ view, a big roadblock in the way of wider adoption of wireless networking is the buyer mindset that wireless cannot be the primary network of an enterprise. Raunaq Singh, Vice President with Noida-based Targus Technologies, says, “Majority enterprises still perceive wireless as a secondary networking option.”

S Nautiyal, CEO, Spark Technologies, Delhi, agrees. “Wireless can never match the standards of a wireline network. There is a perception that wireless offers relatively lower through-put which is not sufficient to support voice, data and video all on the same bandwidth. Also, high-quality entry-level devices are quite expensive.”

Laxmi Narayan Bhat, Director, Product Management, APAC, EWLAN & Security, Enter prise Mobil i ty Solutions at Motorola, differs. “It is only a matter of misconceptions as cost of wireless hardware is one-third that of the wired network,” he disputes, saying that the sophisticated solutions once used by the defence agencies, are now easily affordable by enterprises.

There are other concerns as well. According to Mishra, “Another possible concern for companies is interference. For instance, if the regulations aren’t in place to limit the amount of trans-missions done for 802.11b in the 2.4 GHz spectrum, then companies can face challenges in getting the reliable wireless LANs to work. Also, carrying out business operations using high-end applications- with no connectivity breaks is a challenge.”

While enterprise deployments have taken off in a big way -- verticals such as, hospitality, manufacturing, academic institutions are early adopt-ers -- the response to public hotspots (Wi-Fi) had been tepid till recently. “With the Government’s move to de-license the 2.4 GHz and 5.1 GHz bands, on which the Wi-Fi platform works and with incumbents such as BSNL and MTNL looking at this space actively, the adoption is set to grow,” says Prem Nithin, Senior Technical Consultant, Cisco, India & SAARC.

Nithin sees rationalisation of tariffs, lowering cost of handhelds and proliferation of smart hand-held devices as a key trigger for wire-less adoption.

Agenda 2010There has been a worldwide revo-lution in business wireless network-ing arena. Wi-Fi enabled notebook computers proliferate and drive the adoption of enterprise wireless LANs (WLANs)--making business mobile. The acceleration of enter-prise adoption of WLAN technology radically transforms business opera-tions, network edge, data centres and centralised IT control.

The industry will continue to explore new opportunities and applications to improve the way business is done and enhance productivity through a mobile work-force. Technologies that drive Wi-Fi enabled business applications and devices for a variety of uses, includ-ing mobile healthcare, inventory management, retail point-of-sale, video surveillance, real-time data access, asset tracking and network visibility will have an edge.

Wireless adoption in large enter-prises, campus wide deployments in educational institutions and even small and mid-sized businesses, is witnessing increased traction. Key verticals that drive the growth include the IT and Telecom sectors.

“The adoption of mobility solu-tions, based on the wireless plat-form, by industry segments such as, hospitality, manufacturing, retail and real estate , etc., contribute to more adoption and proliferation of the WLAN platform. Government SWAN’s and rural connectivity also lead to more adoption of wireless in the country,” says Subhashini Prabhakar, Chief Technology Manager, Dax Networks.

One of the major technologies which is expected to be popular with Indian enterprises is Wi-Max. Last year was a challenging year for the channels, especially the network-ing channels. With the financial chill gradually weaning away, advancements in hosted unified communications, WAN optimi-sation, network access control and wireless 802.11n protocol will help the channels attract the attention of enterprises. n

[email protected]

SELL WELL TIPS FOR PARTNERSn Raise awareness and demystify myths around security concerns in wireless

networkingn The channel partners should associate with vendors who provide end-to-

end solutions in wireless networking and simplified deployments to the end-customers

n Focus on niche segmentsn Channel partners should focus on making the most of training initiatives

provided by the principals n Adopt service-oriented approach to building strong relationships with clientsn Integrate solutions and give your clients a complete package.n Site surveys are crucial for channel partners. Use RF technology tools to

identify hotspots to install access pointsn Look at systems that can be seamlessly upgraded to future technologies such

as 4Gn Client budgets play a pivotal role in decision-making for buying a solution.

Avoid standard thumb rules; customise solutions depending on client needs.

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Wireless networking feature.indd 19 09-01-2010 09:53:52


wireless networking

No network is safe. So one needs to ensure their network is safe from malicious content that can cause damage to their valuable data.

To help maintain a secure wireless network, D-Link wireless networking solution provides the latest in wire-less security technology by support-ing both Personal and Enterprise versions of WPA and WPA2 (802.11i) with support for RADIUS server back-end. To further protect your wire-less network, MAC Address Filtering, Wireless LAN segmentation, disable SSID Broadcast, Rogue AP Detection and Wireless Broadcast Scheduling are also included.

DCC: What are some of the key opportunities for partners in the wireless networking business in India?Wireless LAN is not l imited to SOHO and low speed applications. Enterprise wireless and ISP last mile access wireless networking are key businesses, and partners should use their skill-sets to design networks for hassle-free and quick deployment with easy management techniques. Due to simplicity in deployment, matured security and total cost of ownership, wireless networking is on every IT manager’s budget.

DCC: What value addition do your partners provide to consumers?‘The customer is king’ and is important for channel partners to be updated on

DCC: Has wireless networking really become the preferred choice for last mile access for businesses? Truly speaking, gone are the days of ETTH and FTTH (Ethernet to Home and Fibre to Home). All thanks to cloud computing and Web 2.0, rather than big pipes for information exchange, due to these technologies one needs reliable, resilient connectivity with quality of service. Today, we can say wireless networking with better secu-rity features is almost matured to take on wired mesh environments for inter-net application.Broadband wireless (WiMax and Wimesh) has the potential to vastly reduce the initial investment and risk compared to wired. In addition to this, customer premise equipment contrib-utes to a significant portion of the cost of wireless deployment - deferring that investment until the carrier signs up the customers can be a great advantage.

For service provider some of the great advantages of wireless network-ing for last mile are easy deployment; flexibility and scalability in service; and use of the same infrastructure to handle urban and rural user densities. It is secure, reliable and offers great performance while reducing the total cost of ownership.

DCC: Security has been a key concern in wireless networking. What are you doing to address this issue?

Wireless LAN is not limited to SOHO and low speed applications. Enterprise wireless and ISP last mile access wire-less network-ing are key businesses, and partners should use their skill-sets to design networks for hassle-free and quick deployment with easy management techniques.

all the latest happenings on the tech-nology front. Many SOHO products are designed in such a way that consum-ers can easily configure them through wizards; however, for secure and reli-able networking, one should have good knowledge of wireless networking. Hence, in order to enable our part-ners with all the required skill-sets, we conduct training programmes on a regular basis. Our mantra is to educate partners and customers. As part of this effort, we will soon be launching ‘Sales Pro2010’ – an exclusive two-day train-ing programme for partners.

DCC: How crucial is the servicing aspect for partners in the wireless networking space?Channel is an integral part of our organization structure. We have been working very closely with them and addressing their service-related concerns through our 23 service centres all across the country.

In addition to this, we have designed a very comprehensive and flexible service support system to match their specific requirements. As part of this endeavor we have set up Technical Support, Web-Based Support (unlim-ited access to technical documenta-tion that includes installation and configuration guides, release notes, frequently asked questions (FAQs), and a management information database) and Hardware Support system. n

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JADHAV holds forth on the scope and opportunities for channel partners in the WIRELESS NETWORKING space in an exclusive interaction with CHARU KHERA. Excerpts:

Raj Jadhav, VP - Solution Consulting, Tech-Support & IT, D-Link India

“WIRELESS NETWORKING IS ON EVERY IT MANAGER’S BUDGET”

Wireless Networking interview.indd 20 09-01-2010 10:50:37


power management

22

With energy costs rising in proportion to overall operational costs, businesses are keenly looking at ways to OPTIMISE their power usage

Soma Tah

companies will shift their data centres to India in the coming years. This even-tually will increase the need for power optimisation.”

This is also why the pressure to cope up with the rising energy cost – which is an important part of the data centre operational expenditure – is mounting on the date centre managers. Because, IT infrastructure is an integral compo-nent of any business, a robust and reliable power management solution to keep the mission’s critical systems

atI n the year 2010, the increasing load of energy costs for data centres is expected to worsen as per a Gartner analysis. Besides,

the rising operational expenditure will not be limited only to the date centre – businesses need to adapt the green technology and energy-efficient measures across other functions as well.

The increasing downtime costs due to high occurrence of power outage and unclean and uneven power supply will also force businesses to invest in power management solutions in the days to come.

A joint study by Manufacturers’ Association for Information Technology (MAIT) and Emerson Network Power (India) revealed that India Inc reported a whopping loss of Rs 43,205 crore in the last fiscal due to non-availability and misman-agement of power alone.

Growth vectorsIn the year gone by, given the slowdown in the economy, many vendors had to reposition their strategies in order to cater to the specific customer requirements in a cost-conscious market.

“Currently operational expenses are a major

concern for facility managers in most of the market segments. Hence, power management has tremendous growth potential across all power intensive verticals, especially in the BFSI, telecom, education, healthcare, IT and ITeS, and even in the government organizations where energy consumption is typically high”, says, Pradeep Sangwan, Country Manager – Channel Sales, Socomec.

Deepak Sharma, GM, SAARC & South East Asia, Electrical Group, Eaton, says, “There is a massive opportunity in the business of data centres, as it is expected that the overseas


OptimisationWORK

Power Management Feature.indd 22 09-01-2010 10:01:45


feature

DIGIT CHANNEL CONNECT 23

running is required. However, keep-ing in mind the increasing energy cost which creates pressure on the opera-tional expenditure, one needs to ensure that there is judicious distribution and optimum usage of the available energy across the infrastructure.

Ankesh Kumar, Senior Manager—Channel Products, Emerson Network Power, says, “While power outage is a problem faced by businesses across India, the power quality also contin-ues to be a serious concern in the non-metros. Considering the implications of these disruptions and the estimated downtime costs, businesses are likely to look for ways to maximise the uptime in the coming days.”

Addressing business concernsThe increasing costs and downtime concerns are likely to make people invest in innovative power manage-ment tools and technologies in the coming days. Network infrastructure solution providers will see increasing demands not only in their existing

power costs in their IT facilities. There is an increasing demand

for remote power management tools which offers increased functionality over traditional power products. It also allows administrators to remotely power cycle servers and devices, and troubleshoot problems. Organisations are also opting for them to manage servers at offices and branch locations for carrying out cost-efficient ‘lights-out’ operation in those sites.

Consistent use of power manage-ment tools across the infrastructure reduces network and system down-time by 65 per cent, while virtualisa-tion and other downtime reduction measures reduce downtime by 10 per cent and 15 per cent, respectively.

In businesses, a significant amount of power consumption goes in cooling the infrastructure environment as well. Optimising airflow with the right kind of rack and cable management, using economisers for energy-free cooling, and bringing cooling closer to the source of heat will reduce energy consumption in cooling alone.

Opportunities and challengesSaving a definite amount of energy by reducing the cooling and power distribution loads– consumed by the IT equipment – will lead to an addi-tional energy savings. People often procure advanced and innovative solutions, without even knowing the extra burden they put on their operational costs. In this scenario, the key lies in right-sizing the power requirements and then recommend-ing a solution which will fit their needs perfectly.

Customer s are also becoming aware of uptime and ROI calcula-tions, as they look towards cost-efficiency without compromising on these two aspects. In this case, it also becomes very difficult to make them invest on products which are little high on TCO, and where the cost can be recovered over the life cycle of the product gradually.

However, organisations have beco m e aware o f the bus iness impact and network downtime due to non-availability of power. They are looking at investing in robust and dedicated power management solu-tions that will keep operational costs under control. They are also expected to spend heavily on energy-efficient products for the same reason. n

[email protected]

accounts but in the new market verti-cals as well.

With businesses increasingly adopt-ing ‘green’ measures in their IT infra-structure, including the data centre environments, the demand for energy-efficient products will also increase and this will eventually bring down the opex drastically.

According to the EPA study, green technologies and strategies can reduce the use energy in a typical data centre by an estimated 25 per cent. The advancements in technologies will propel the possibility of greater energy savings. The key challenges are to make the green power solutions cost-effective and adaptable for businesses. In addition, creating awareness on the need and long-term benefits of green power is also a challenge for the power industry. The best means that can drive the message home is a tangible ROI benefit, in this case.

A recent Gartner survey says though the contribution of energy costs in the total data centre opex is increasing, data centre managers are not paying sufficient attention to the process of measuring, monitoring and modelling energy use in their facilities. Another challenge is to bring in new technolo-gies and components into an existing data centre. Data centre managers need to work out the technical prob-lems of introducing new components into their facilities and determining whether they can keep the data centre up and running while renovations are being done, the Gartner report says.

Optimising power usageAnother important concern for the businesses as studies have shown is underutilised servers. It is seen that an average server burns more than half of its rated power even when it is non functional. It requires on an average about 200 per cent additional power to handle distribution and cooling. “They need to realise that removing a single x86 server from a data centre will result in savings of more than $400 a year in energy costs alone,” says Rakesh Kumar, research VP at Gartner.

Businesses have reported that such hardware rationalisation has lead to 5 to 20 per cent reductions in the number of servers being used.

Besides, with consolidation and hardware rationalisation ef forts, data centre administrators can even consider using the various tools and techniques available for reducing

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There is a massive opportunity in data centres, as it is expected that the overseas companies will shift their data centres to India in the coming years. This eventually will increase the need for power optimisation.

DEEPAK SHARMA, GM, SAARC &

SOUTH EAST ASIA, ELECTRICAL GROUP,

EATON

Power management has tremendous growth potential across all power-intensive verticals, especially in BFSI, telecom, education, healthcare, IT and ITeS, and even in government organizations.

PRADEEP SANGWAN, COUNTRY MANAGER – CHANNEL SALES,

SOCOMEC

n Consolidate Data Centre Sites: Consolidating multiple sites into a smaller number of larger sites, which will often result in financial savings.

n R a t i o n a l i z e t h e Hardware: This involves taking out those systems that are under-utilised or old, or where the work-load can be run on more efficient hardware.

n Manage Energy and Facilities Costs: Tools and techniques for managing the energy cost curve include: raising the temperature of the data centre to around 24 degrees Celsius, which reduces the level of cool-ing required; using outside air as an alternative to air conditioning where possible; using hot aisle/cold aisle configurations, blank-ing and economisers; and using server-based energy management software tools to run workloads in the most energy-efficient way.

Source: Gartner

TIPS FOR POWER MANAGEMENT

Power Management Feature.indd 23 09-01-2010 10:01:45


structured cabling

The need for robust infrastructure among enterprises is expected to drive growth in the STRUCTURED CABLING market SOMA TAH

T he adverse economic conditions in 2008-09 took a bite out of cabling vendors’ profits, but that has not flattened the growth curves of the networking infra-

structure market in 2010. In fact, analysts predict strong demand and investment for infrastructure upgrades in the New Year, both in the enterprise segment and in greenfield projects. Since the network is the backbone of any IT infrastructure, there will be great demand for networking equip-ment, including structured cabling and passive components.

A study by Springboard Research says that the market for enterprise networking equipment in India is estimated to grow from $1 billion in 2008 to $1.7 billion by 2012, recording a compounded annual growth rate (CAGR) of 15 percent during this period.

“There is tremendous potential for the growth of enterprise networking in India, given the current

low standard of telecom infrastructure in the coun-try, government focus on increasing broadband penetration and lack of basic infrastructure in many areas,” says Nupur Singh Andley, senior research analyst-connectivity, Springboard Research.

Growth curveThough structured cabling was considered to be a good riddance from the cabling mess businesses had to face earlier; enterprises have gradually started to understand the role of robust cabling infrastructure in reducing network downtime.

The growth of structured cabling is mainly driven by an unprecedented growth in the volume of organizational data. The cabling infrastructure also needs to be robust enough to support increased bandwidth usage, which is resulting in considerable growth in the networking infrastructure market.

In fact, UK-based research firm BSRIA reported India’s emergence as one of the fastest growing

TYING upLOOSE ends

Structured Cabling feature.indd 24 09-01-2010 10:06:22


feature

According to IDC’s India Structured Cabling Solutions Market Study last year, the Cat6 cable segment is expected to clock a CAGR of around 22 per cent, growing from Rs 365 crore in 2008 to Rs 977 crore in 2013.

UK-based research firm BSRIA reported India’s emergence as one of the fastest growing structured cabling markets, with an increase of 33.6 per cent by value in 2008. The mounting pressure on the data centre environment, with companies increasingly hosting their mission-critical applications in third-party data centres, is also a key growth vector in this aspect.

structured cabling markets, with an increase of 33.6 per cent by value in 2008. The mounting pressure on the data centre environment, with compa-nies increasingly hosting their mission-critical applications in third-party data centres, is also a key growth vector in this aspect.

B e s i d e s d a t a c e n t r e s , g r ow -ing demand from the expansion programmes in banking, government, IT and ITeS sector, BPO units, and new townships are also fuelling the growth of this market segment in India.

Technology trends Vendors continue to deploy accepted and proven solutions, such as Cat5, Cat6, and Cat6A. According to IDC’s India Structured Cabling Solutions Market Study last year, the Cat6 cable segment is expected to clock a CAGR of around 22 per cent, growing from Rs 365 crore in 2008 to Rs 977 crore in 2013. Cat6 is likely to remain the biggest market segment during the five-year forecast, mainly for high band-width requirements and high-speed data transmissions in data centres and other enterprise environments.

India is also witnessing the deploy-ment of latest technologies such as Cat6A and Cat7 in niche segments. Cat6A cabling is mainly used for data centre applications. Cat7 is yet to gain momentum, since there is no wide-

spread preparedness or demand for Shielded Twisted Pair (STP) and foil screened twisted pair (FTP) cables in India. Reports also state that there has been a very slow uptake on the 10G front.

While the debate on fibre versus copper continues, fibre has some advantages over standard copper coax-ial cables, in terms of data transmis-sion, extended coverage, resistance to interference and robustness and better security, which make it a smart choice for enterprises. However, the cost of the supporting equipment poses a deterrent in the mass adoption of fibre; leading to growth in adoption of copper. Power-over-Ethernet (PoE) will also continue to make people invest in copper in the coming days.

To wire or to be wirelessWhile some fear that wireless networks will eventually displace all physically structured cabling system networks, most vendors believe that wired and wireless networks will complement each other. Though a number of busi-ness and technology trends are creating a new set of requirements for wireless networks that can deliver increased value to the enterprises, unfortu-nately, the current WLAN archi-tectures are not equipped to enable optimum benefits for enterprises. There is no functional, performance or economic advantage that wireless networks provide over physically cabled networks. That is why wireless today does not pose any potential threat to wired networks.

Intelligent cablingThe advent of intelligent cabling has added a new dimension to the conven-tional cabling infrastructure by provid-ing greater visibility into the network. It can reduce the manpower and down-times cost considerably, while increas-ing network efficiency and network security. Though real-time monitor-ing and troubleshooting become very simple with intelligent cabling, it can be expensive to deploy a full intelligent cabling solution within an organization – in some cases, a mid-size organization may not be able to afford that. This is where patching technology comes in, which can take a lot of pain out of the cable management process.

The road ahead“The future of next generation cabling and connectivity solutions is

bright and positive, as new tech-nology and trends mark the path for future growth. Consolidation and virtualization techniques force the organisation to move into next generation cabling and connectivity. Organisations that would like to be at par with the current technologies would like to be early adopters of next generation cabling and connec-tivity solutions. However, based on the standards being published, few organisations gradually wake up to the next generation cabling and connectivity solutions,” says Prasanna Kumar, regional director, India & SAARC, Leviton.

“The structured cabling market has been going through a tough time due to a steep rise in copper prices, which has diminished the growth rate further in this down economy,” says KK Shetty, manag-ing director, Tyco Electronics India.

Rising prices in already adverse economic conditions have also made it a daunting task for solution providers to convince customers. As Kumar says, “Customers would also like to wait and watch a little, before implementing a solution that is next-gen, futuristic and robust. They would also wait for standards ratification and affordability.”

However, one of the key chal-lenges associated with next-gener-ation cabling and connectivity is the partners’ and customers’ aware-ness of current and new technolo-gies. People often fail to understand that the performance of a network depends, to a great extent, on the cabling infrastructure; and poor cabling can adversely affect even the quality of the bandwidth the network delivers.

“It is very difficult to get skilled structured cabling solution provid-ers, who can support the entire proj-ect lifecycle. One also needs to have the right mindset to serve the mid-size to large projects, which usually take at least a period of three to six months to set up the basic infra-structure,” says Ketan Kothari, director, Sigma Byte Computers.

Nevertheless, despite the chal-lenges, there are ample opportuni-ties for vendors and partners who are able to convince customers of the benefits and deliver customised solutions at affordable prices. Not everyone will wait and watch. n

[email protected]

n Minimal downtime: It is easy to identify, isolate and fix problems with minimal downtime.

n No vendor lock-in: Structured cabling is compatible with multiple vendor integrations and gives the flexibility to support various applications and hardware from different vendors.

n Cost-effectiveness: Offers excellent ROI. The cabling system accounts for only five percent of an organization’s total networking expenditure, but outlives most of the components in the network. The upgrading costs are also cheaper.

n Low maintenance: It requires very little maintenance.

n Scalability: Upgrading is much easier with standardized components. System upgrades also do not require modifications in cabling infrastructure.

HOW STRUCTURED CABLING SCORES:

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Structured Cabling feature.indd 25 09-01-2010 10:06:22


structured cabling

the cabling market comes largely from the new infrastructure set-up and the future expansion requirements and almost all the expansion decisions were either put on hold or got delayed due to a tight oper-ational budget. But we expect the market will slowly open up in 2010 as we see sizeable IT infrastructure expansion requirements coming up from the bank-ing, telecom, government and manufac-turing sectors, and especially from the IT and ITeS sector, which will start hiring activities shortly. The demand will also come from the architecture sector, with a couple of new townships projects and the enterprises that have branch office expansion and local support centre development plan beyond metros.

DCC: What are the key challenges in this segment? The fluctuating copper price has made the cabling market more volatile in terms of pricing and also become a major concern for the businesses. The steep rise in the copper price last year has aggravated the market further, as almost all the companies were putting a tight rein on the infrastructure spend-ing due to tight operational budgets.

There is also a lack of awareness regarding the new technology offer-ings and the advantages as well as the skilled manpower to cater to the emerging network infrastruc-ture requirements. Partners do need adequate training to design and install

DCC: With organizations gradually waking up to the next generation cabling and connectivity solutions, how do you view future growth in this segment? With the economy reviving, we expect to have an additional 12-15 per cent growth in the structured cabling segment. Besides a huge require-ment coming from data centres, we expect demand will also be coming from small and midsize business and the branch expansion of enterprises. Additionally, we see a set of emerging IT infrastructure requirements in the greenfield projects as well as in the B and C class cities which will bring in further growth into this segment. An increased usage of various data inten-sive applications in the enterprises, which will rise further with the 3G rollout, will also infuse strong growth into the structured cabling market.

DCC: Do you see any specific sectors or user segments bringing new opportunities for partners in 2010? The year 2009 has not been a good year for us as almost all the companies in the cabling industry have recorded a flattened or a negative growth through-out this period. Overall, the structured cabling solution (SCS) market has suffered a major setback in 2008-09 by declining almost 22-23 percent in this period mainly due to adverse economic circumstances worldwide. The growth in

“PARTNERS NEED ADEQUATE TRAINING FOR DESIGN AND INSTALLATION”As the economy starts showing signs of recov-ery, Shetty sees a promising growth curve in the structured cabling business and also indicates the latest technology trends that will dominate this space for the next few quarters. Excerpts from an exclusive interview to SOMA TAH:

Overall, the structured

cabling solution market suffered a major setback

in 2008-09 by declining almost 22-23 percent in this period mainly due to adverse

economic circumstances worldwide. But we expect the

market will slowly open up in 2010 as we see sizeable IT infrastructure

expansion requirements

coming up from the banking,

telecom, government and manufacturing

sectors, and especially from the IT and ITeS sector, which

will start hiring activities shortly.

the copper and fibre networks.

DCC: What are some of the new technology trends or innovations you see in the passive networking components segment? The CAT6 market will grow further in the SME space and the CAT7 products are also likely to find increased usage in the future. An upward trend in the adoption of intelligent cabling solution will be seen among the enterprises, for the ease of manageability and the lower operational costs. There will be a significant growth in the 10G cabling system in the data centre space and an increasing fibre adoption with high density MPO connectors [types of multi-fibre connectors].

DCC: How do you view the structured cabling market vis-a-vis wireless connectivity? We don’t see these two markets compet-ing with each other. Wireless connectiv-ity will rather grow as a complementary solution to wired connectivity. While it [wireless] might suit the small office environment, it is not viable for the large organizations for robustness issues, who will largely go for structured cabling. In some cases there can be a mixed envi-ronment where the wireless access points will be used to bridge the wired and the WLAN architecture. n

[email protected]

KK Shetty, Director, Tyco Electronics India

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Structured Cabling interview.indd 26 09-01-2010 10:09:58

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guest expression

T he growth in information coupled with IP conver-gence has resulted in more devices and applications

residing on the network. It’s hardly surprising that data transmission in 2012 is expected to be 6 times of what it was in 2007. During the same period of time overall IP traffic is expected to grow to over 46 billion gigabytes. This is going to place demands on the Data Centre like never before.

Data Centres being a crit ical resource in the enterprise, greater effi-ciencies brought about by new tech-nologies will provide CIOs/CTOs with the much required edge to not only deal with the current requirements but also to systematically plan and outlay resources for future requirements.

In the Data Centre environment, the requirement is for reliability, flexibil-ity and scalability in high bandwidth environments. New technologies will have profound implications for the Data Centres along with new cabling and connector solutions, higher fibre densities and higher bandwidth perfor-mance. What appeared to be futuris-tic technologies have now become realities in Data Centres. Technologies such as 40 and 100 Gigabit Ethernet, Fibre Channel over Ethernet (FCoE), IP convergence, and server virtualization are no longer distant dreams but are fast becoming realities.

What makes these technologies hot? Take the 40 and 100 GbE standards – less than a year from now, they will address both multimode and single

mode optical fibre cabling and will see deployment in high-bandwidth switching, routing and aggregation points in a variety of environments. What’s encouraging is the fact that with 10 Gbps over each lane (4 lanes for 40 GbE and 10 lanes for 100 GbE), we can now look at transmitting 40 or 100 GbE over short distances of shielded copper cabling! The other interesting technology is FCoE which looks to consolidate both SAN and Ethernet data transmission onto one common network interface. Thus, the same cable can be used for both purposes! The other technologies that CIOs will watch out for are server virtualization and IP convergence. While server virtualization can drasti-cally reduce the number of servers, IP convergence will ensure that all forms of communication traffic will converge over a common infrastructure.

What’s very clear is that the CIO is looking at reducing the TCO. While technologies such as FCoE, server virtualisation and IP convergence are aimed at reducing TCO, the reality is that the overall increase in data trans-mission and equipment is going to put a strain on the data centre’s power, cooling and space requirements.

In such a scenario, the channel partners are required to be sensitive to the pain points of their customers and align their strategy to not just providing new technologies, but also provide far sighted solutions to miti-gate the change. For the partner, deep technical knowledge coupled with a

thorough understanding of customer requirements is the basic foundation on which a relationship of trust can be built. They need to evolve themselves into total end-to-end solution provid-ers as they provide vendors with foot-prints across the nation and help in increasing the volume of sales.

Partners today are fast emerging as complete consultants with complete knowledge of why a company needs a network and what type of load/information will it carry. They are best placed to recommend steps that will reduce the TCO while retaining oper-ational efficiencies. Good cable (fibre and copper) management is an essen-tial first step as high density of cables in the Data Centre tends to increase the cooling requirements. Given that network infrastructure outlives IT infrastructure by 3-4 generations, partners must understand the life-time of the deployment. Partners can suggest cables which have a smaller diameter and hence lend themselves better to cable management. Above all partners must constantly strive towards adhering to design and instal-lation best practices. Close involve-ment of partners with the vendors in early stages of design and imple-mentation can be a great benefit for the partners. This is absolutely neces-sary as the vendors can reach out to diverse markets with their solutions only through the partners.

In the data centre scenario, with lowering of TCO being a key concern, channel partners have a wide range of solutions that not only prepare for the next data centre, but they also enable more efficient operations, reduced power consumption and lower life cycle costs. Based on the customer’s requirements, the partner may also recommend additional technologies such as intelligent cabling depending on the network deployment. Partners are advised to recommend the deploy-ment of solutions like 40 and 100 GbE, FCoE, IP convergence and server virtualisation in the data centres today to take advantage of the benefits they offer to the customer. Customers are more demanding and they value well informed counsel from their partners. The end objective for partners should be to consistently exceed customer expectations through a mutually bene-ficial partnership with the vendors. n

Navin Jacob Mathews is Director of Sales, Enterprise Networks,

ADC Krone.

What appeared to be futuristic technologies have now become realities in data centresNavin Jacob Mathews

NAVIN JACOB MATHEWS

The Next

DATA CENTRE

N/W INFRASPECIAL

Data Centres

being a criti-

cal resource in

the enterprise,

greater efficien-

cies brought

about by new

technologies will

provide CIOs/

CTOs with the

much required

edge to not only

deal with the

current require-

ments but also

to systematically

plan and outlay

resources for

future require-

ments.

Navin Jacob Mathews_Director - Sales (Enterprise Networks).indd 27 09-01-2010 10:20:40

guest expression


J ust as when data centers began to deploy data deduplication, you should consider deploying FCoE where it will deliver the

most return on investment. In dedupli-cation, that meant using the technol-ogy as a target for backup data where successive full backup jobs created incredibly high storage efficiencies. This would be like potentially storing 50TB worth of backup data on 5TB of physical storage and delivering a high return on investment.

Where FCoE could potentially deliver the highest return on its investment is in reducing the cabling count going into physical hosts in a virtual server infrastructure, as well as decreasing management complexity. The typical virtual host will have a minimum of two quad-port Ethernet cards and two dual-port Fibre Channel SAN cards. That is approximately 12 cables per host; which, in a fully built-out rack, could be up to 100 cables just for server connectivity. It becomes very challenging (and expensive) to identify which cables go to which servers and from which storage arrays, etc.

Alternatively, with FCoE in that same configuration, we will be able to

reduce that cable count to two cables per server and potentially 10 to 20 for the entire rack. A single cable pair, for redundancy, would carry all the stor-age traffic. With the 10GbE bandwidth available in FCoE, we can eliminate the need for quad-port Ethernet cards alto-gether. And of course, FCoE already has the storage protocol built in.

For these reasons when you are ready to start deploying FCoE, poten-tially the best way to start deploying it is a rack at a time, as virtualized server infrastructures are started or expanded. Ideally, it’s recommended that as a new rack is built out, you implement the new virtualized hosts with two converged network adapters (CNA) in each server for redundancy. Then, use FCoE-quality cables from those servers to a Top-of-Rack (TOR) switch. From that TOR switch, make the connections out to the main IP, as well as the Fibre Channel, storage infrastructure. The result is: there are only two cables per server running down the rack and the cable cluster is limited to the TOR switch itself.

Potentially, as this rack is built out, there may be a server that, for some reason, can’t go into the combined

infrastructure. This is a reason why it’s impor-

tant that your infrastructure provid-ers remain fully committed to both traditional IP and FC technologies. Planning for FCoE allows to you begin to build an FCoE infrastructure that, over the next year or so, will progres-sively get less expensive on a per-rack basis as market adoption increases. By being better prepared for FCoE now, your data center will be better posi-tioned for a more aggressive rollout, as prices come down and capabilities increase, than those data centers that wait and don’t even think about FCoE for the next few years.

Key advantages of FCoE l FCoE has higher throughput, wasted bandwidth has never been a problem. The internet itself is testi-mony to this. l FCoE has lower latency, and the network does not need to route IP packets, but forward Ethernet frames which is inherently quicker and less latent.l FCoE uses less CPU than IP encap-sulations, as the segmentation of data and encapsulation of data into Ethernet frames requires less CPU than the creation of a TCP packet AND an Ethernet packet.

Business benefitsl Lowers the cost and complexity of interconnect media by providing a single shared infrastructure;l Provides a seamless migration path by allowing networks to be migrated to a converged network without doing a rip and replace disruptive migration;l Preserves investments in media while setting a strategic foundation for a converged network by acquiring new servers with FCoE initiators;l Simplifies management by provid-ing centralized network management.

Planning for FCoE allows to you begin to build an FCoE infrastructure that, over the next year or so, will progressively get less expensive on a per-rack basis as market adoption increases. By being better prepared for FCoE now, your data center will be better positioned for a more aggres-sive rollout, as prices come down and capabilities increase, than those data centers that wait and don’t even think about FCoE for the next few years. n

Satheeshiyer is Executive – Presales, International Business,

Sanat Technologies.

With the emergence of infrastructure unification, FIBRE CHANNEL over ETHERNET

(FCoE) has reached a point where organizations must consider it seriously

Satheeshiyer

SATHEESHIYER

It’s Time for

FIBRE CHANNEL

N/W INFRASPECIAL

Where FCoE

could potentially

deliver the high-

est return on

its investment

is in reducing

the cabling

count going into

physical hosts in

a virtual server

infrastructure, as

well as decreas-

ing management

complexity.

The typical

virtual host will

have a minimum

of two quad-port

Ethernet cards

and two dual-

port Fibre Chan-

nel SAN cards.

overETHERNET

Guest Expression-2_Sanat Technologies.indd 28 12-01-2010 01:20:54


guest expression

A s k a ny o l d - e c o n o my businessperson, and they will unanimously agree that deals are made and

broken on nuances of expression, body language, and personal rapport and interaction. In these days of the global enterprise too, there is signifi-cant benefit in enabling a workforce with the tools and technologies that empower more visual interaction between employees and customers, and within teams.

CollaborationThe growing ecosystem of mobile devices, collaboration technolo-gies, and nearly limitless bandwidth provides such a strong and seamless web of connectivity that geographi-cally dispersed offices and people of the connected enterprise feel and behave like one cohesive entity.

The challenge here, however, is that the applications, resources and the technology backbone that powers this level of collaboration needs to be repli-cated across offices and sites to create a truly connected global enterprise, and requires investments of a great magni-tude, which would definitely affect the bottom line. While enterprises are able to justify this level of investments in some sites, other sites with a smaller number of staff may be unable to

enjoy the full technological benefits present in other offices. Virtualisation of these resources is now being seen as the answer to these concerns. With virtualisation, an organisation would not need to replicate invest-ment and installations at various sites, but can simply virtually recreate or provide secure online access to these resources to employees on the corpo-rate network, from their desks, from a mobile device, or even from a public or shared computer.

Virtualising the BusinessThis shift to a virtualised enterprise is not an overnight shift, and calls for a holistic and well-planned approach by the IT department, in consultation with IT vendors and networking part-ners. A logical and phased approach to this implementation would multi-ply the benefits of virtualisation to employees across the network, and bring considerable business benefits to the enterprise with a connected and collaborative workforce.

The path to true virtualisation of the enterprise has three distinct phases – Infrastructure Consolidation, Resource Provisioning, and Flexible Service Automation.n Infrastructure Consolidation: In this step, the process is back-end, as exist-ing computing and storage resources

are moved onto newer and fewer devices capable of performing multiple functions. Servers, storage equipment, networking gear and other data center resources are also consolidated into a smaller number of physical locations.n Resource Provisioning: In this phase, applications are rolled out based on logically-partitioned comput-ing, network, and storage resources, which have been assigned parameters based on current and projected usage patterns. A robust network infrastruc-ture is a prerequisite to the success of this phase, and the IT department also needs to have clear guidelines and a roadmap as to which applications and technologies need to be assigned percentages of compute and storage.n Flexible Service Automation: The virtualised enterprise is now ready for business, and while users enjoy the benefits from day one, back-end responsibilities for the IT department continue to be the automation of security responses, and self-healing systems. Improved reliability becomes possible in the virtualised network with lower human intervention, once the foundational guidelines have been established. The total cost of owner-ship too is reduced, as there are lower chances of human error.

Automating these processes allows for a policy-based, adaptive infrastruc-ture that improves business agility for the virtualised business.

The Human FactorFor this vision to be realised, there is the need for a business to embrace new technologies and networks. While this can be achieved easily, the true chal-lenge lies in the acceptance of a new technology within the organization. At an individual level, exposure to a wide network may be intimidating at first, and people might be reluctant to share ideas and best practices across the network, for fear of being not being given credit.

However, the benefits of virtualisa-tion would be evident very soon and would enable newer ways of work-ing together, creating the need for new interworking dynamics between colleagues and teams, eventually creating a stronger, more agile, resil-ient organization that can respond quickly to a changing business envi-ronment. n

Sumit Mukhija is National Sales Manager - Data Centre,

Cisco India & SAARC.

The shift to a VIRTUALISED enterprise calls for a holistic and WELL-PLANNED APPROACH by the IT department in consultation with vendors and networking partnersSumit Mukhija

Blueprint to a

VIRTUALISED BUSINESS

N/W INFRASPECIAL

SUMIT MUKHIJA

With virtualisa-

tion, an organi-

sation would not

need to replicate

investment and

installations at

various sites,

but can simply

virtually recreate

or provide secure

online access

to resources to

employees on

the corporate

network.

A logical and

phased approach

to implementa-

tion would mul-

tiply the benefits

of virtualisation.

Guest Expression-3_Cisco.indd 29 09-01-2010 23:26:49

guest expression


N ot all businesses are created equal. Each and every organization has specific business require-

ments that are unique not only to the vertical market they address but within each vertical. IT infrastruc-ture is deployed to help support these business requirements and to enable the corporate vision to be executed, in other words: IT infrastructure should be an enabler to fulfill business goals.

More and more we are seeing IT vendors coming to market with a “complete solution in a box” to address the requirements for ALL customers. This is done by vertically integrating specific solutions for virtualization, network connectivity, servers, and storage to build a solution which on the surface does appear to be clean and simple, however upon closer inspection, that may not be the case. If we talk about networking infra-structure, then each piece of equip-ment is designed to address different specific requirements. Therefore, each customer will choose the specific hardware that best addresses their requirements rather than choosing an approximate fit.

Network design This requirement of choice extends beyond the physical hardware and into the design and architecture of an environment. For some customers a top of rack (TOR) design for access layer connectivity with uplinks back to an aggregation layer may make sense. For other customers a TOR solution

may introduce an excessive number of domains, points of management and increased cost that could be miti-gated via an end of row or middle of row design with collapsed access and aggregation layers. It all comes down to each specific environment along with individual performance and scal-ability requirements. What IT manag-ers want is the flexibility to implement the best solution for a given business need, preferably on an open platform and with multivendor choice to capi-talize on the latest technology that leverages on the collective innovation of all the partners.

The Green effectBecoming greener is one of those trends that is becoming appealing to more and more organizations. Being green is no longer just about being a good global citizen, there are more and more financial incentives and penalties being implemented by governments around the world to ensure organi-zation become more energy efficient. Computer room physical and envi-ronmental parameters also factor into this equation with considerations such as power budgets within a rack and power distribution board capaci-ties. If you exceed the power budget for a rack, then you need to look at adding an additional rack, not because you need the rack space, but because you simply can’t get enough power to the existing rack. What happens however if you are leasing computer room space is that the cost of renting an additional rack has a direct impact

on an organization’s bottom line. This problem escalates further there is no more space within the computer room to add a new rack.

Likewise, if the power that can be provided via your power distribution board is exceeded, then the cost of upgrading can often be prohibitive. Being able to provide higher density infrastructure in a smaller footprint, utilizing less power while generating less heat, which in turn requires less cooling can provide a solid value prop-osition. Higher density and perfor-mance provides significant benefits over and above pure bandwidth.

This trend has also resulted in higher levels of intelligence within these high density enclosures. As organizations start to run more business processes on less equipment, the network needs to be able to provide different Quality of Service (QoS) characteristics to differ-ent traffic flows, provide individual management domains within a single piece of infrastructure, while provid-ing isolation for logical processes to maintain application specific service level (SLAs) agreements. The network infrastructure needs to be flexible and adaptive to changing requirements.

Another key consideration when deploying extraordinary networks is investment protection. High-end infra-structure investments require a rapid return on investment and provide value for a longer period of time. When making these purchasing decisions understanding where the business is heading and how the emerging tech-nology trends can support those goals is of paramount importance. Will the infrastructure purchased today grow to meeting the emerging require-ments of tomorrow? Is it backwards compatible with legacy infrastructure in the current environment and will it integrate with future technology as it comes to market?

Partners need to align with vendors that understand these dynamics and are able to provide significant choice, along with complete network offer-ings from the storage network to the Ethernet/IP network. Because what organizations are looking for is a scal-able architecture with tomorrow’s requirements in mind - and solutions that are tightly integrated with other vendors’ technologies to enable opera-tional simplicity. n

Craig Maynard is Technical Marketing Manager,

Asia Pacific, Brocade.

Network infrastructure needs to be flexible and adaptive to changing requirements of

businessesCraig Maynard

Building Extraordinary

NETWORKS

N/W INFRASPECIAL

CRAIG MAYNARD

As organiza-

tions start to run

more business

processes on less

equipment, the

network needs

to be able to

provide different

Quality of Service

(QoS) character-

istics to different

traffic flows,

provide individu-

al management

domains within

a single piece of

infrastructure,

while providing

isolation for logi-

cal processes to

maintain applica-

tion specific serv-

ice level (SLAs)

agreements.

Guest Expression-4_Brocade.indd 30 09-01-2010 10:30:35

guest expression


C loud computing repre-sents a new way to deliver and consume services on a shared network and IT

infrastructure. Previously, IT hard-ware and software were acquired and physically provisioned on site. With cloud computing, the value of these same software and hardware prod-ucts are delivered on-demand in the form of services over the network.

It can be daunting to intercon-nect a growing number of virtual and physical devices while trying to simplify the network to manage these resources at scale. Management complexity increases exponentially as more devices are added. This often necessitates physical segmentation, which runs counterintuitive to build-ing large, shared resource pools that maximise economies of scale.

O ve r c o m i n g t h e s e o b s t a c l e s requires a fundamental shift in the way enterprise IT organisations build-out their legacy data centre networks. Success in building a scalable, cloud-ready data centre network requires following three critical steps: (1) simplify, (2) share and (3) secure.

SIMPLIFY: Simplification starts with reducing the number of autonomous devices. In the future, a single logical switch will be able to scale securely and reliably across the data centre to connect all servers, storage and appli-ances. Until then, interim measures can be taken to consolidate network layers, increase scale and performance without adding complexity:1. Leverage device density to reduce

the number of physical devices.2. Employ technologies that enable

multiple physical devices to act as one logical device.

3. Reduce layers of switching to two or less.

4. Ensure reliable routing connec-tions into and out of the data centre.

5. Maintain a common OS and single point to monitor and manage the network with open APIs.

SHARE: With a simpler, scalable network to support large resource pools, the next step enables the dynamic sharing of resources for greater agility. This necessitates:1. virtualisation of servers, storage

and appliances

2. virtualisation of the network itself. Virtualisation minimises the need

for physical segmentation, allows capacity and bandwidth to be shared ef ficiently and f lexibly for multi-tenancy and high QoS. VLANs, zones, MPLS and VPLS offer effective ways to virtualise the network within and between enterprise data centres.

SECURE: Another challenge involves maintaining trusted environments and scaling security for pooled resources. To complement the simplification and sharing of the cloud-ready data centre, the security services also should be consolidated and virtualised. It is vital to secure data and services at rest and in transit using these and other secu-rity measures:1. Secure flows into the data centre.

Authenticate and encrypt connec-tions to network endpoints (SSL) and enterprise devices (IPSec) while reducing device prolifera-tion. It is also essential to prevent denial-of-service attacks and deploy firewalls to guard the edge and perimeter.

2. Secure f lows within the data centre. Segment the network with VLANs, zones, virtual routers and VPNs, and use firewalls to protect application-to-application traffic – between servers, between virtual machines and between pods. Also employ application aware and identity-based security policies.

3. Set network-wide policies from a central location to ensure security compliance. Centralised report-ing engines provide historical and real-time visibility into applica-tions and data, and enable IT to perform scheduled vulnerability assessments.

By preparing for cloud computing, it is possible for IT organisations to build data centre networks that offer greater economies of scale, improved applica-tion service levels, simpler manage-ment and lower costs. Simplifying, sharing and securing the network are critical to cloud-ready data centres. As Moore’s Law ensures that technologi-cal advances continue to make cloud-ready data centre networks a reality, IT organisations can take decisive steps today that drive businesses closer to the promise of tomorrow. n

Sanjay Jotshi is Director, Enterprise and Channels,

India and SAARC, Juniper Networks.

It is possible for IT organisations to build data centre networks that offer greater econ-omies of scale, improved application service levels, simpler management and lower costs

SANJAY JOTSHI

The lessons

learned

from cloud

computing can

vastly improve

the scale, agility,

and application

service levels

of enterprise

data centres as

well as reduce

costs. Achieving

these results

requires close

examination

of the network

itself, which is

the foundation

of the cloud-

ready data

centre.

SANJAY JOTSHIDATA CENTRE

N/W INFRASPECIAL

The Cloud Ready

Network

Guest Expression-5_Juniper.indd 31 09-01-2010 10:33:06

guest expressionguest expression


ful. In networks with both high band-width and high latency, this behavior leads to extended periods in which available bandwidth goes unused. However, this bottleneck is primarily an issue for users trying to fill long fat networks (LFNs)

The third latency bottleneck is caused by application protocols that are running on top of TCP. Recall that with the first latency bottle-neck, the availability of bandwidth didn’t matter if TCP was limited by the size of a window of data and the need to acknowledge that data. Analogously, the availability of bandwidth and the avoidance of the first and second latency bottlenecks (at the TCP layer) doesn’t matter if the application is limited by the size of application messages and the need to acknowledge or respond to that data at the application layer. Application protocols that were originally designed for a wide-area environment – such as HTTP and FTP – generally don’t encounter this third latency bottleneck. However, application protocols originally designed for use on LANs – such as Microsoft Windows file sharing via CIFS -- are often severely affected by the third latency bottleneck.

Reducing bottlenecksWAN optimisation solutions can utilise a variety of approaches to reduce bottlenecks over the WAN. These can include data reduction; caching of data, files and email; block repli-cation; TCP optimisation; quality of service (QoS); network compression; and SSL acceleration. However each of these approaches only offers improve-ment for a narrow set of protocols. For example caching will overcome appli-cation latency but not TCP latency. Enterprises should therefore consider a WAN optimisation solution that combines a number of approaches to target multiple bottlenecks simultane-ously.

Investment in a WAN optimisation solution can help realise substantial cost savings in other ways, including:

n Consolidating infrastructure into the data centre

n Optimising disaster recoveryn Enabling greater collaboration, andn Reducing RPO. n

Vivek Singh is Regional Director, India and SAARC, Riverbed Technology.

Why increasing the bandwidth is not always the answer to improving user experience – quite often, it’s WAN optimisationVIVEK SINGH

When MORE

W hen users complain of poor application performance, organi-sations often look to

upgrade the bandwidth of WAN links. But instead of solving the problem, CIOs often discover that upgrading bandwidth to remote sites has little or no effect on application performance. This is because the problem is often the result of latency and application protocol inefficiencies across the WAN, rather than constrained bandwidth.

Bottlenecks affecting performanceWAN connections typically have lower bandwidth and higher latency than LAN links, but how do those constraints actually affect application performance? There are four distinct bottlenecks, one relating to band-width and three relating to latency. The bandwidth bottleneck is straight-forward, no application can send more data than the available bandwidth. The three latency bottlenecks are more subtle and tend to be evident only when there is no bandwidth bottleneck. Due to latency bottlenecks, applications

may not be able to take advantage of available bandwidth even when the bandwidth appears to be plentiful.

The first latency bottleneck is caused by the end-to-end acknowledgement behavior of TCP. TCP has a window of packets that can be in flight from one end to the other (i.e. between client and server). After the window is full, the sender cannot send additional packets until the destination acknowl-edges receipt of at least some of what has already been sent. If the maximum window is too small, the throughput of the link will be limited by the rate at which each full window can be sent to the other side and acknowledged.

The second latency bottleneck is caused by the slow-start and conges-tion-control behaviors of TCP. The first latency bottleneck is a limit based on the maximum window possible. This second latency bottleneck is caused by TCP not even running at that (prob-ably inadequate) maximum window size all the time. Instead, TCP gradually ramps up its window size when trans-mission appears to be successful and sharply cuts back its window size when transmission appears to be unsuccess-

N/W INFRASPECIAL

With multi-protocol, multi-configuration

and multi-application

WAN optimisation, businesses

can take full advantage of

their networks, infrastructure

and applications. Enterprises can improve application

performance across the network

typically by five to 50 times and in some

cases up to 100 times, and can simultaneously

reduce bandwidth utilisation

by 65 to 95%.

ENOUGHis not

Guest Expression-6_Riverbed.indd 32 09-01-2010 10:37:09

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