Netwitslive San Francisco Panel 3 4 09
-
Upload
janet-fouts -
Category
Technology
-
view
818 -
download
2
description
Transcript of Netwitslive San Francisco Panel 3 4 09
Across the Spectrum of Social MediaHow Organizations of All Sizes Are Leveraging Web 2.0
Susan Tenby, Senior Manager, Online Community Development TechSoup
Janet Fouts, Social Media Coach, Tatu Digital Media
Chad Norman, Internet Marketing Manager, Blackbaud
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #2
Panel Discussion: Across the Spectrum of Social Media
Sharing Today’s Event
#NetWitsLive
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #3
Panel Discussion: Across the Spectrum of Social Media
Meet The Panel
Susan TenbySenior Manager, Online Community Development,
TechSoup
Janet FoutsSocial Media Coach,
Tatu Digital Media
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #4
Panel Discussion: Across the Spectrum of Social Media
Getting People Engaged
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #5
Panel Discussion: Across the Spectrum of Social Media
Integrating Multiple Channels of Communication
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #6
Panel Discussion: Across the Spectrum of Social Media
OK, They’re Engaged…Now What?
Photo: AP
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #7
Panel Discussion: Across the Spectrum of Social Media
Case Study – Integrating an Event
Added to Facebook Used Twitter during the
event for meet-ups & announcements
Gave away prizes via Twitter
Provided event coverage via #chs hashtag
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #8
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Where do we start?
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #9
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Get a plan Identify where your market is represented. How you will engage them? What tools will you need? What resources do you have to start with? Allow users ownership. Create evangelists for your cause. Virtual sales force. Start small. Plan to re-evaluate.
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #10
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Flickr.com• Flickr groups: public or
private• User participation in
campaigns• User to user relationships• Creative Commons license
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #11
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Humane Society LOL Seal Photo Contest
• Create your caption• “LOLseal” tag to keep
entries together• Link to take action• Button to spread word
on Facebook • 3,000 entries from
around the world
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #12
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #13
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #14
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #15
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #16
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
What’s Twitter Good For? Calls to action Resource gathering News and conference briefs Team building and messaging Crowd-sourcing Emergency communication - Red Cross - Nate Ritter
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #17
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Twestival
$250,000 USD = 55 water projects in Ethiopia, Uganda and India - clean water for just over 17,000 people.
Funds raised in just 2 weeks Over 200 cities participated
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #18
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Help Daniela One man campaign dedicated to one family Relied on Twitter network, then picked up worldwide $7,000 raised in 10 hours
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #19
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #20
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #21
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Resources www.flickr.com (search lolseal) www.facebook.com www.twitter.com www.SmallCanbeBig.org www.CharityWater.org www.twestival.com www.google.com/grants www.tipjoy.com www.chipin.com www.widgetbox.com
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #22
Panel Discussion: Across the Spectrum of Social Media
NetWits Live @ San Francisco | Presenter’s Name | Page #
Leveraging Web 2.0
Contact Janet Fouts [email protected] www.janetfouts.com www.twitter.com/jfouts 408.216.7423
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #23
Panel Discussion: Across the Spectrum of Social Media
TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
TechSoup.orgThe technology place for nonprofits
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #24
Panel Discussion: Across the Spectrum of Social Media
A Comprehensive Technology Resource for Nonprofits• Software donation program (TechSoup Stock)• Refurbished Computer Initiative (RCI) • Learning Center articles• TechSoup Community• Nonprofit Commons• NetSquared (Net2)• Public Computing & Libraries (MaintainIT Project)• Free Downloads• TechSoup Global
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #25
Panel Discussion: Across the Spectrum of Social Media
TechSoup Global
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #26
Panel Discussion: Across the Spectrum of Social Media
20 Countries and growing
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #27
Panel Discussion: Across the Spectrum of Social Media
TechSoup.org/community
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #28
Panel Discussion: Across the Spectrum of Social Media
TechSoup Community
• 17 Forums• Events Calendar• Member Spotlight• Community Blog• Second Life• Surveys• Soup Recipes• Managed by two Community Managers and volunteer hosts and star
users
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #29
Panel Discussion: Across the Spectrum of Social Media
TechSoup Community Network
• Extending community beyond TechSoup site• Reach out to constituents on other online community platforms that
they already frequent• Expand our community to wider range of nonprofits• Provide community members with further networking and collaboration
opportunities• Leverage social media tools towards social change
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #30
Panel Discussion: Across the Spectrum of Social Media
Where in the (Online) World is TechSoup?
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #31
Panel Discussion: Across the Spectrum of Social Media
NetSquared (Net2)
• TechSoup’s Web 2.0 arm• Spur responsible use of social media tools for social
change• Annual conference• Monthly Net Tuesday events• Community blog• International reach with local groups and events
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #32
Panel Discussion: Across the Spectrum of Social Media
What is Second Life?Attributes of a Virtual World
• Opened to the public by Linden Lab in 2003
• Immersive 3D Environment
• NOT a game
• Avatars: Digital Representations of Self
• User Created World
• Real-time communication between avatars
• Micro economy/Currency Exchange
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #33
Panel Discussion: Across the Spectrum of Social Media
Second Life Metrics: Who’s Using Second Life?
As of November, 2008:
• 15,992,386 Total Residents
• 1,349,551 residents logged in the last 60 days
• 61,467 unique residents with “Positive Monthly Linden Dollar Flow”
• Usage by Age:
• Usage by Gender:
13-17 (Teen Grid) 0.53%
18-24 15.53%
25-34 34.77%
35-44 28.28%
45 plus 20.37%
Unknown 0.51%
Male 59.57%
Female 40.43%
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #34
Panel Discussion: Across the Spectrum of Social Media
Second Life Metrics: Who’s Using Second Life?
• Usage by Country (based on total hours to date)
United States 13,901,429.03 40.13%
Germany 3,461,378.03 9.99%
United Kingdom 2,362,937.37 6.82%
Japan 2,109,781.27 6.09%
France 1,715,615.13 4.95%
Brazil 1,276,916.50 3.69%
Canada 1,245,798.50 3.60%
Netherlands 1,239,647.48 3.58%
Italy 1,175,888.45 3.39%
Spain 950,782.55 2.74%
Australia 694,580.20 2.01%
Belgium 302,122.95 0.87%
Portugal 294,680.68 0.85%
Switzerland 258,725.32 0.75%
Poland 224,577.07 0.65%
Argentina 183,159.15 0.53%
Denmark 182,383.53 0.53%
Sweden 168,336.67 0.49%
Austria 162,338.82 0.47%
Mexico 161,590.82 0.47%
Others 2,565,135.87 7.41%
Notice that within the top six countries, usage spans four continents!
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #35
Panel Discussion: Across the Spectrum of Social Media
Nonprofit Commons in Second Life
Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #36
Panel Discussion: Across the Spectrum of Social Media
Nonprofit Commons in Second Life
Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space.
Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment.
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #38
Panel Discussion: Across the Spectrum of Social Media
Leadership and assistance through virtual community organizing strategies
In-world Meetings Wiki Website/community blog NPSL tag Management steering committee group Directory of Nonprofits in Second Life Branding as NPO experts and advisors to all new orgs in-world
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #39
Panel Discussion: Across the Spectrum of Social Media
Community Blog: Nonprofitcommons.org
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #40
Panel Discussion: Across the Spectrum of Social Media
Community Wiki
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #41
Panel Discussion: Across the Spectrum of Social Media
But isn’t Second Life just a game? Often a matter of convincing board members and funders of its value Finding more ways of obtaining statistics and measuring impact Medium fosters innovation and creativity through combination of audio,
text, and visual technologies Nonprofits continuing to develop new ways to build awareness and
reach people
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #42
Panel Discussion: Across the Spectrum of Social Media
New ways to collaborate and get work done
Free, real-time meeting space to collaborate with activists around the globe via voice and text chat capabilities
Connect with organizations doing similar work worldwide Networking in-world for real life and in-world projects Valuable tool for activists Basic account is free Costs virtually nothing to build a location in Second Life Nonprofit Commons virtual space is donated allowing qualifying social
benefit organizations to have office space free of charge
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #43
Panel Discussion: Across the Spectrum of Social Media
Reduces Your Carbon Footprint
Carbon (and cost) savings of participating in event from own computer screen
OneClimate’s Virtual Bali Conference this past Dec.
In-world speeches, press conferences Alternative way to participate, minus
carbon cost of flying
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #44
Panel Discussion: Across the Spectrum of Social Media
Fundraising Nonprofits can use Second Life to raise funds The 4th Annual American Cancer Society's virtual Relay 4 Life just
raised over $200,000 Second Life awareness can translate into real-world dollars Digital Campfires received truck-load of real-world monitors and
computers through connections made in Second Life
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #45
Panel Discussion: Across the Spectrum of Social Media
Provides safe and anonymous means of self-expression
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #46
Panel Discussion: Across the Spectrum of Social Media
A Space for making the impossible happen
Large community of people with disabilities in Second Life
Second Life Wheelies (disability nightclub) where adults with disabilities can interact in an environment without the physical constraints they experience in real life
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #48
Panel Discussion: Across the Spectrum of Social Media
Leadership role for your organization Opportunity to become
thought leaders and innovators in your area of expertise
Global Kids runs virtual workshops on global issues and leadership to teens
Best Practices for bringing this type of education to Second Life
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #49
Panel Discussion: Across the Spectrum of Social Media
What works? Activities that take advantage of 3-D
interactivity of virtual world that the web can’t match
Bay Area Video Coalition (BAVC)’s Gone Gitmo installation
Virtual representation of Guantanamo Bay gives avatars temporary simulated experience of being imprisoned in Guantanamo Bay
Teaching tool about issues of habeaus corpus
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #50
Panel Discussion: Across the Spectrum of Social Media
Best Practices: What we have learned Holding events is a great way to bring avatars to our offices, and builds friendships and
connections among our members.
In-world fundraising was our initial goal, but it hasn't worked out for most. It’s important to maintain a presence on the mainland, for foot-traffic, versus being
on our own private island
Freebies/branded tools are a great way to draw traffic, and can spread your message far and wide.
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #51
Panel Discussion: Across the Spectrum of Social Media
Raising public awareness of Nonprofits in Second Life through the media
New York Times Washington Post San Jose Mercury News Contribute Magazine –Sept/Oct Issue
New Scientist –September Issue
Launch Squad KQED Radio - California Report Nonprofit Times- 2 September Issues
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #52
Panel Discussion: Across the Spectrum of Social Media
It’s even got the attention of Congress…
Susan Tenby testified in Congressional subcommittee hearing on potential of virtual worlds for nonprofits
•Hearing simultaneously broadcasted in Second Life with select avatar attendees in virtual rendering of hearing room
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #53
Panel Discussion: Across the Spectrum of Social Media
..and perhaps more importantly—the Daily Show!
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #54
Panel Discussion: Across the Spectrum of Social Media
NPC provides virtual offices to over 80 social benefit organizations in a community setting
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #55
Panel Discussion: Across the Spectrum of Social Media
Newly launched second location
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #56
Panel Discussion: Across the Spectrum of Social Media
Looking forward…
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #57
Panel Discussion: Across the Spectrum of Social Media
Integration with other platforms Second Life applications that interact with other web applications Increased interaction between web and virtual worlds More and better ways of documenting and tying Second Life work to
real-world missions
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #58
Panel Discussion: Across the Spectrum of Social Media
Future Goals Lower the barrier of entry Increase NPC capacity Build branded, reusable tools Awareness and Action Campaigns Organized Events both Virtual and Mixed Reality Foster Second Life Developer Network for Nonprofits Evaluate impact of Nonprofit Commons work Health Panel in SL Mixed Reality Conferences like Service Learning
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #59
Panel Discussion: Across the Spectrum of Social Media
Resources
Second Life http://www.secondlife.com Nonprofit Commons wiki http://www.npsl.wikispaces.com Nonprofit Commons blog http://www.nonprofitcommons.org TechSoup Community http://www.techsoup.org/community
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #60
Panel Discussion: Across the Spectrum of Social Media
Contact Info
Susan Tenby
Senior Manager -Online Community Development, TechSoup Network [email protected]
SL avatar: Glitteractica CookieTwitter: suzboop
•http://www.techsoup.org/•http://www.netsquared.org•http://npsl.wikispaces.com/•http://www.nonprofitcommons.org
NetWits Live @ San Francisco | Chad Norman, Susan Tenby, and Janet Fouts| Page #61
Panel Discussion: Across the Spectrum of Social Media
Thanks! Let’s Continue the Conversation…
Susan Tenby
www.blackbaud.com/NetWitsLive
www.nonprofitcommons.org
Janet Fouts [email protected]
www.janetfouts.com
Chad Norman [email protected]
www.blackbaud.com/chadnorman