How it all started…

Netflix, Inc is a provider of on-demand Internet streaming media available to viewers in all America - except Cuba- and parts of Europe -and of flat rate DVD-by-mail in the United States, where mailed DVDs are sent via Permit Reply Mail.

The company was established in 1997 and started its subscription-based service in 1999. By 2009:100,000 titles on DVD & 10 million subscribers. By 2014: subscribers in over 40 countries/intention of expanding in unreached countries.

Area served: United States, Canada, Mexico, South America, United Kingdom, France, Germany, Scandinavia, Austria, Netherlands, Ireland, Switzerland, Belgium, Finland, Luxembourg

Unfortunately, Netflix is not available in Greece, yet. And we do not know if there is such plan in the near future.

It belongs to the industry of video rental and streaming

Services

Netflix is a subscription-based movie and television program rental service that offers media to subscribers via Internet streaming and US mail.

Internet video streaming Disc rental Qwikster Profiles

How It Works

Programming

Netflix has gained a great amount of popularity acquiring original content for its subscription streaming service, beginning with the hour-long political drama "House of Cards". Later Netflix picked up two eight-episode seasons of "Lily hammer" and a fourth season of the former Fox sitcom "Arrested Development". They have already announced the production of some other series that will be released in the future.

Netflix currently has exclusive "pay TV window" deals with major and mini major movie studios- give Netflix exclusive streaming rights and are not distinct from the distribution rights held by traditional pay TV services.

https://www.youtube.com/watch?v=0SZv2vPdj6g&list=UUWOA1ZGywLbqmigxE4Qlvuw

Ricky Gervais - "Superfan" - Netflix Commercial - EMMY 2014 - HD

• Netflix as a provider of on-demand internet streaming media adopts collaborative consumption

• Netflix is sharing and offering all the material that produces via technology

• It also adopts the following model

Reputation community shared access

Collaborative Consumption

Belongs to: System of Collaborative Lifestyles

Main characteristics of Netflix that promote Collaborative Consumption are:

Pricing

Messaging

Content

Sign Up Flow

DISRUPT

It is a disruptive innovation as it has created a new market and value network

it allows you to have access to the essence of a product and not the product itself- access > ownership

The idea behind this service made this market to be evolved The rise of Netflix has affected the way audiences watch televised

content Netflix has successfully continued to release its original content by

making the whole season available at once, acknowledging changing viewer habits

It gives its subscribers freedom and control over when to watch the next episode at their own space for example

It provides content of quality comparable to some broadcast and cable television programs

There is flexibility, variety, trust, reliability and a whole community that supports the idea

• Mobile Reputations in the Sharing Economy and Collaborative Consumption Era

• Professor: Betty Tsakarestou

• Team members:

• Elena Zafiraki

• Popi Kokkinaki

• Vaso Ploska

• Anastasia Tsachli