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Net303 A look at Instagram
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Transcript of Net303 A look at Instagram
A photo sharing social media platform
C o n t e n t s
What is Instagram?
Key Features & Statistics
Terms of Use
Ownership .. Copyright .. Privacy
& a little advice…..
INSTAGRAM IS:
“a fun and quirky way to
share your life with friends
through a series of
pictures”
Image credit: chaarlirose_
Instagram, (2014a)
KEY FEATURES
Share photos
Use filters to enhance photos
Connect with friends via photos
Engage via comments & hashtags
Image credit: Pentax lens © Sarah Klockars-Clauser Instagram, (2014a)
USER STATISTICS
Worldwide coverage
(65% outside USA)
200 Million active monthly users
20 Billion photos shared
1.6 Billion likes received/day
60 Million photos uploaded/day
As at 11 March 2014
Image credit: world of peace cranes © Sarah Klockars-Clauser Instagram, (2014b)
TERMS OF USE
Did you accept them without reading them?
Many do, but what is in them that you should know?
Image source: Instagram (2013a)
TERMS OF USE ( A S H O R T S U M M A R Y )
You must be 13 years or older
You may not post: violent, nude, partially nude, discriminatory, unlawful,
infringing, hateful, pornographic or sexually suggestive photos or other
content.
Violation of the Terms of Use: may result in termination of account
“Instagram reserve the right to refuse access .. to anyone for any reason at
any time.”
Instagram, (2013a)
OWNERSHIP
Now that all seems reasonable, but did you know that…
Instagram has:
“a non-exclusive, fully paid and royalty-free, transferable, sub-
licensable, worldwide license” on any and all of you photos.
In other words.. Instagram can do what ever they want with your photos,
no questions asked, no payment or credit to you.
Instagram, (2013a)
Image credit: Horia Varlan, Flickr
COPYRIGHT
If it is not yours,
or you don’t have the OK to use,
don’t post it
Image credit: gaelx, Flickr
Be careful of copyright infringement
WHO OWNS INSTAGRAM?
What does that mean for you?
Your content & information will not be sold to “third
parties outside Instagram (or the group of companies
which Instagram is a part of)” …..
but it MAY SHARE your content & information.
Instagram, (2013b)
Did you know Instagram was purchased by Facebook?
PRIVACY
Your account and photos default to Public …
anyone can see your photos or follow your account.
If you prefer more security,
adjust settings to Private.
Image credit: The Key © Julio de Carvalho
Did you know?
PRIVACY
What information does Instagram collect on you?
Personal information (Username, Password & Email)
Profile information (first/last name, picture & phone number)
Uploaded content (photos, comments & other material)
You willingly give Instagram this information,
but did you consent to ….
Image credit: eyespy © Sarah Klockars-Clauser
Instagram, (2013b)
PRIVACY
Instagram collecting data to understand how you use the service?
Via cookies, third party analytics tools &Log file information, including your:
Instagram (2013b)
Image credit: Instagram cookies Chris Pirillo Flickr
links on Instagram browser type pages viewed
webpages you visit # of clicks domain names
Internet Provider (IP) address meta data device identity
PRIVACY
What do they do with that information?
They have a better picture of who YOU are.
Helps target you with personalised content & advertising: ‘tailored marketing’
They can sell or transfer your information if they are bought out
Image credit: Looking at .. © Emmanuel Salé
Instagram (2013b)
PRIVACY
Did you know that if you use Third Party Applications, they will
also track & collect your data?
They may:
Operate differently to Instagram’s privacy policy
Not be secure.
May access your personal data or other users information.
Spread malware that puts your computer at risk.
Share your information with others
Privacy Rights Clearinghouse, (2014).
FINALLY
Your ongoing use of Instagram
constitutes your acceptance of
the terms of use & privacy policy,
even if they change or update the policies.
Instagram, (2013b)
A WORD OF ADVICE
Be careful what you put on Instagram (or any social media platform)
Think before you post and share with the world.
Check you settings, are they public or private?
Be careful of copyright infringement. If unsure – don’t repost.
Remember : What you put on Instagram, you share access
rights with Instagram! (and Facebook and their companies)
& LITTLE MORE ADVICE
Instagram is not a safe storage of your photos: Always have a backup
Even if your profile is private, it does not guarantee your confidentiality
You use Instagram at your own risk
& always read the Terms of Use!
Image credit: Closed Gate © Julio de Carvalho
Instagram, (2013a)
FA C T S H E E T 3 5 :
S O C I A L N E T WO R K I N G P R I VA C Y:
H O W T O B E S A F E , S E C U R E A N D
S O C I A L
For more information:
T H A N K YO U F O R WAT C H I N G
A presentation by Andrea H, Net303, BA Internet Communication student, Curtin University
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0
International License.
C R E D I T S
Charlirose_ (2014). Wood [Image] Personal Contribution.
de Carvalho, J. (2009). The Key [Image]. Retrieved from http://openphoto.net/gallery/image/view/22326
Klockars-Clauser, S. (2007) eyespy [Image]. Retrieved from http://openphoto.net/gallery/image/view/18786
Klockars-Clauser, S. (2009). Pentax lens [Image]. Retrieved from http://openphoto.net/gallery/image/view/22372
Instagram, (2013a). Terms of Use. Retrieved from http://instagram.com/about/legal/terms/#
Instagram, (2013b). Privacy Policy. Retrieved from http://instagram.com/legal/privacy/#
Instagram, (2014a). FAQ. Retrieved from http://instagram.com/about/faq/#
Instagram, (2014b). Our Story. Retrieved from http://instagram.com/press/
Instagram Icon [Image]. Retrieved from https://help.instagram.com/304689166306603
Microsoft Clipart (n.d.). Person in doorway [Image]. Retrieved from Powerpoint Clipart.
Pirillo, C ( 2013). Instagram Cookies [Image]. Retrieved from
https://www.flickr.com/photos/lockergnome/8722372404/in/photolist-dbMBPR-ehLrr7-cbwtFw/
Privacy Rights Clearinghouse (2014). Fact Sheet 35: Social Networking Privacy: How to be Safe, Secure and Social. Retrieved from
https://www.privacyrights.org/social-networking-privacy-how-be-safe-secure-and-social#third-party-apps
Salé , E (2006). Looking at .. [Image]. Retrieved from http://openphoto.net/gallery/image/view/10798
Varlan, H (2010). Large copyright sign made of jigsaw puzzle pieces [Image]. Retrieved from: http://bit.ly/1DcMdqL