Nestlé’s labelling strategy with respect

to nutrition, sustainability and origin

Nestlé Suisse SA

23.04.2013, Berne

Exempted from GDA at Nestlé: NN, NHS, NP, NPPC, plain water, plain coffee, plain tea, confectionery gifting, culinary free-dosing and table top seasonings

Nestlé partners through industry associations with authorities and NGOs

99.83%

98%

33% 87%

100%

99%

Industry debate or Nestlé GDA import started

GDA started as part of industry

99%

100%

Nestlé

Nestlé not started Nestlé only Nestlé first, some competitors follow Competitor started/Mars global

66% End 2012

with GDA:

Nestlé 46.6%

AMS 37.1%

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NESTLE NUTRITIONAL COMPASS

It was introduced in 2005 and appears on 97% of

Nestlé packs worldwide

It’s objective is to encourage and empower consumers

to make informed choices about their diet and enjoy a

more balanced life

60% of consumers find it more helpful and informative

compared to other nutrition information systems

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NESTLE NUTRITIONAL COMPASS

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NESTLE NUTRITIONAL COMPASS

Consumer’s box: starts always with a

question which is related to the consumption

of the product. It address a Nutrition, Health

and Wellness need

This box belongs to the Product Brand and

highlights e.g. relevant nutrients on the

nutrition table

Gives Good Tips and Good Habits. In

some cases it can address an important

issue of public health

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NUTRITION LABELLING

It is mandatory at Nestlé to provide the following

nutrition information on-pack:

a. Front of Pack (FOP): As a minimum, include declaration

of energy content per portion and as % RI.

Optionally: fat, saturates, sugars and sodium: must be

displayed together and in this order

b. Back of Pack (BOP): The Nutrition table must provide

information as a minimum, for 8 key nutrients of public

health interest (Big 8), per 100g or ml, per portion and as

% RI.

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NUTRITION LABELLING

FOP

BOP

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SUSTAINABILITY

Consumers demand more of brands and companies

today

Consumers want what is good for them and their families

to also be good for society and the environment

Nestlé has a specific standard on Creating Shared Value

communications which defines specific guidance on the

communication.

Any environmental or social claim must be substantiated

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SPECIFIC GUIDANCE ON COMMUNICATION Life Cycle Assessment (LCA):

The compilation and evaluation of inputs, outputs and potential

environmental impacts of a product system throughout its life

cycle. The six life cycle stages being:

– Ingredient supply

– Packaging

– Manufacturing

– Distribution and storage

– Consumption

– End of life

Does not address the economic or social aspects of a product

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SPECIFIC GUIDANCE ON COMMUNICATION

Environmental and social claims

Ensure that the communication is not misleading key

communication principle

Align to ISO standards (14021 – 14024) where no regulations

or standards exist

Communicate clear, compelling, scientifically substantiated

messages to help consumers make informed choices

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SPECIFIC GUIDANCE ON COMMUNICATION

Third party certification or verification

Nestlé has own relationships with selected third parties, e.g :

With UTZ Certified, we engage ourselves

for the improvement of life conditions for

cocoa producers as well as for the quality

of their products

An engagement with third parties is complementary to

Nestlé’s quality processes and not a replacement

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The Nestlé Cocoa Plan is a long-

term initiative, aiming to produce

great quality cocoa while

improving the lives of those who

produce it.

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Nestlé Suisse SA

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PACKAGING ENVIRONMENTAL LABELLING International logos and standards for :

Material identification, e.g. plastic, steel, aluminium

Recycling ability, e.g. paper

Some packaging symbols have now become volountary,

e.g. the Green Dot in EU

Recognized forest product schemes for use where relevant

Forest

Stewardship

Council

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PACKAGING ENVIRONMENTAL LABELLING

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NESTLE NUTRITIONAL COMPASS + QR

CODE

The QR (Quick Response) code initiative is

a natural extension of Nestlé’s commitment

to communicate the importance of

responsible nutrition, moderation and

variety in food habits.

It gives people instant access to

information about the nutritional profile

and environmental and social impacts of

its products.

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NUTRITION TAB

1. Product information

1. Ingredients

2. Allergen information

3. Special diets (e.g. Halal,

Kosher)

2. Nutrition information

1. Nutrition Values

2. Nutrition Benefits

3. Dietary and Serving Advice

1. Preparation Tips

2. Portion Guidance

3. Recipes

4. Healthy Lifestyle

1. Understanding the

Nutrition Table

2. Healthy Lifestyle Tips

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ENVIRONMENT TAB

1. Product Life Cycle

To show the 6 life cycle phases

2. Product Impact Summary

To show some relevant LCA

indicators

3. Tips for You

To share useful, simple

environmental sustainability tips

4. Nestlé Company Actions

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SOCIETY TAB

1. Responsible Sourcing e.g.

commitment on Child Labour

and Deforestation

2. Community Engagement e.g.

company sponsored nutrition

event

3. Nestlé Company Information

to share about Nestlé Local

and Global

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ORIGIN LABELLING

Nestlé is in favour for more

transparence and has means to

do it, but where is the commun

sens?

Thank you for your attention