APRESNTATION

ON NESTLE MAGGI

NOODLESPRESENTED

BY:DEEPAK KALA,AMIT SHAHI,

DHIRAJ CHANDRA, JAGDISH PANDEY

MBA - II A

• FMCG industry provides a wide range of consumables The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India.

• It market its products in 130 countries across the world..

• Nestle put nutrition as the core of their business..

• Nestle is a Swiss company founded in 1986 by Henri Nestle

• Basically the company started to meet the need of the milk in world war I..

ABOUT NESTLE

• Henri Nestle developed a milk-based baby food and soon began marketing it . It was the first product of Nestle.

• The Maggi Company merged with Nestle in 1947. Today, Maggi is a leading culinary brand and part of the NESTLE family of fine foods and beverages.

• Main focus is on health and wellness..

• “Good Food, Good Life to All Consumers”..

April 17, 2023 3

•It’s a Brand of instant noodle made by Nestle India Ltd.

•It was founded by the Maggi family in Switzerland in the 19th century..

•The Brand is popular in:• -Australia• -India• -Malaysia• -New Zealand• -Singapore• -South Africa

STORY OF MAGGI 2-MINUTE NOODLES

• Nestlé India Ltd.

(NIL), the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982, with its launch of Maggi 2 Minute Noodles, an instant noodles product.

• initially priced at Rs.2.10 with a close 100% margin…

The Birth in India

The 4 P’s

• MAGGI 2-MINUTE Noodles

• MAGGI Vegetable Atta Noodles

• MAGGI CUPPA MANIA

• MAGGI Vegetable Multigrain Noodles

MAGGI-Product mix

Maggi 2-Minute Noodles (Chicken)

95 gms 12.00

Maggi 2-Minute Noodles (Curry)

100 gms

13.00

Maggi 2-Minute Noodles (Masala - spicy)

100 gms

12.50

Maggi Rice Noodles 95 gms 15.00Maggi 2-Minute Noodles (Veg atta)

200 gms

30.00

Maggi Dal Atta Noodles 100 gms

13.00

MAGGI-Pricing

The distribution network is well spread almost everywhere in India,as it is easily available in all kirana stores, retail store etc.

• Whenever, Wherever, However • Connecting with Customers out of

home…on the move• Maggi Fun spots• Supply in other nestle kiosks• ITES/BPO employees

MAGGI-PLACEMENT

•As a part of its promotional drive, Maggi has launched a website, meandmeri.in, where consumers can upload their Maggi moments and submit their favourite Maggi recipe. •Consumers, whose stories or recipes are a hit with the company, will get a chance to be featured on Maggi packs or ads.

Apart from the TV commercials they promoted the product by Distributing free samples.

.Giving gifts on return of empty packets.

Dry sampling-distributing Maggi packets .

wet sampling - distributing cooked Maggi.

.Availability in different packages 50gm,100gm,200gm,etc..

MAGGI –PROMOTION

Effective Taglines

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THANKYOU