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Transcript of Nescbwi 13 school presentation
School and Library Outreach and Events for
the First Time AuthorA Two-Hour Intensive
Meet Kellie Celia
Marketing Communications Manager, Publishing for Walden Media/Walden Pond Press
Walden Pond Press
Overview Goals
Reaching Educators
Structuring Your Visit
Pitching Your Visit
Preparing for Your Visit
Content
Engagement Strategies
Great Visit Examples
Librarian Q&A
Pitching Activity
What Are Your Goals?
Goals Word of Mouth
Increase Book Sales
Honorariums: Supplement Your Income
Reaching Teachers and Librarians
Share Your Story
Familiarize Schools with Your Book Early and Often
Who To Reach
School Librarians
Classroom Teachers
Literacy Coaches/Reading Specialists
Specials Teachers (Music; Art; PE)
PTA Members
Principals
Guidance Counselors/Social Workers
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events –Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
Author Website: Jarrett Krosoczka Example
Author Website: Melissa Stewart Example
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
Skype/Speaker Networks: A Sampling
Skype an Author Network
Authors Who Skype with Book Clubs for Free
Author School Visits by State Blog
SCBWI Speakers’ Directory
Children’s Book Guild Directory
Publisher’s Directory
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
Structuring Your Visit
You Work Directly With a School
Goal: Spread the Word
PROSEasier for Debut
AuthorsGood Marketing
StrategyGets the Ball Rolling
TO DOPitch School/PTA
Have a Bookstore “On Notice”Ask for
References/Recommendations
VideotapeOffer Follow-up
CONSNo Guaranteed SalesNo Payment for TimeAuthor Does All the
Work
You Work With a Bookstore
Goal: Increase Sales
PROSIncrease Sales
Ordering is Handled by Bookstore
In Some Cases, Bookstore
Coordinates Entire Event
Can Be Less Work Possible Bookstore
Event Too
TO DOPitch Bookstore
Schedule Signing (prior to, during, or after school
event)Set Up Separate Bookstore
Event?Ask for
References/Recommendations
VideotapeOffer Follow-up
CONSNot All Bookstores are Involved with
SchoolsIf Bookstore Doesn’t Typically Work with Schools – Author
Coordinates Everything
For Some Schools: No In-School SalesLess Control Over School Selection
Sell Your Own Books
Goal: Increase Sales
PROSIncrease Sales
More Profit Per Sale (Author Buys at
Discount)Complete Control
Over Entire Process
TO DOPitch School
Sell Books Before or After EventAsk for
References/Recommendations
VideotapeOffer Follow-up
CONSFewer Royalties
More RiskMore Work for AuthorFor Some Schools: No
In-School Sales
Honorarium Visits
Goal: Get Paid for Your Time
PROSPayment for Time
Supplement IncomeTravel Coverage
May Also Get Sales
TO DOWebsite
Pitch SchoolInclude Curriculum Ties in
PresentationSend a Contract
Ask for References/Recommendat
ionsVideotape
Offer Follow-up
CONSHarder to Nab Visits
(Small Budgets)Honorarium but No
Travel CoverageExtremely Difficult to
do for Skype VisitsNeed Curriculum Ties and (Ideally) Multiple
Presentations
Earning Honorariums Jarrett Krosoczka Example
Earning Honorariums: Kate Messner Example
Earning Honorariums: Cost
Cost Per Day (Local) Starting: $500 Average: $1000
Cost Per Day (Travel) Starting: $500 plus travel Average: $1500
Cost Per Presentation/Per Hour Avg: $150-$300
Making the Pitch
Questions to Ask Prior to Pitching
What ages/grade levels are appropriate for your book?
What size group are you comfortable with?
How long is your presentation?
What is the format of presentation?
What is the focus of your presentation?
Any curriculum ties?
Are there any interactive elements?
How far will you travel?
What is your schedule like?
Focus on Skype, In-Person Visits, or Both?
Making the Pitch
Best Times to Schedule
Prove You Are an Engaging Speaker
Provide a Hook for Your Book
Tie Your Presentation to Curriculum
Offer Teasers
Emphasize “Free” (if applicable)
Prove You Are an Engaging Speaker
Prove You Are an Engaging Speaker
Evidence: Video; Accolades
Interesting Background
Experience Presenting
Other Talents
Previous Work with Kids
Expertise
Presentation Examples - Teasers
Hook Your Book
Hook Your Book
Great for Reluctant Readers
Unique Back Story
Ties to Curriculum: Social Studies/Science/etc.
Specialty Book: Comics/Graphic Novel
Review Quotes; Awards
Tie to Curriculum
Tie to Curriculum English Language Arts: Writing; Reading Literature;
Speaking & Listening
Revision
Presentations on Different Topics
Reference Educational Standards (Common Core or State)
Offer Teasers PowerPoint Slides
Excerpts/ARCs
Short Skype Visit
Video
Preparing for the Visit
Before the Visit
Book SalesWhere? When? By Whom?
Signing?
PresentationNumber? For Whom?Current Classroom Reading/Activities?
AV NeedsWhat does school provide?
Prepping the KidsFamiliarity with the Book?
Prepared Questions?
Day of the Visit
TECHNOLOGY Arrive Early to Assess AV
Back-Up PlanPowerPoint Help
MESH WITH THE SCHOOLUse School Quiet Signal
Follow the Teacher’s Lead
Other Important Questions…
CORI Check
Lunch
Parking/Directions
Sign-In Procedures
Who Knows You are Coming?
When Skyping…
More Informal
Fourth Grade and Up
Have Kids Prep Questions
Test Call
Follow-up With Signed Bookplates
The PresentationContent and Engagement
The Presentation: Timing
Timing: 30-45 minutes for 3rd and up; 20 minutes for
K-2 60% Speaking 30-40% Q&A/Activity/Reading
The Presentation: Content Ideas
K-2 Story Time How to Make a Picture Book Create a Character or Create a Story Visual Learning
3rd – 6th Grade (Middle Grade) Become a Writer (Chris Rylander, Peter Lerangis) Create a Story as a Class (Peter Lerangis) Demystify the Writing Process The Story of Your Book Curriculum Specific (Jacqueline Davies; John Stephens)
Story ARC; Story Openers; Poetry Writing; Revision; Writing Humor
7th and Up Issue Driven Student Lead Discussion – More Q&A (Neal Shusterman; Ellen Hopkins) Curriculum Specific - higher level (Melissa Marr)
Breaking Grammar Rules; Point of View; Theme; Multiple Plot Lines; Revision
The Presentation: Engagement
C.A.V.E Connect
Make it Personal Connect Writer to Writer Compliment
Ask Questions Validate Engage
Show Visuals/Bring Props
Classroom Management
Clear Introduction
Preface Questions with “Raise Your Hand If…”
Let Teacher Set the Tone
You are Not Managing Behavior
Don’t refer to “Kids,” refer to “Readers” & “Writers”
Always Keep it Positive and Energetic
The Presentation:
ExamplesDara Goldman
Jarrett KrosoczkaNeal Shusterman
Goals Word of Mouth
Increase Book Sales
Honorariums: Make a Living from Your School Visits
Questions to Ask Prior to Pitching
What ages/grade levels are appropriate for your book?
What size group are you comfortable with?
How long is your presentation?
What is the format of presentation?
What is the focus of your presentation?
Any curriculum ties?
Are there any interactive elements?
How far will you travel?
What is your schedule like?
Focus on Skype, In-Person Visits or Both?
How to Reach Out Start Local – Educators in Your Network
Social Media – Reach Out on Twitter/Blogs/Facebook
Other Authors – Joint Visits
Bookstores – Find Stores That Will Coordinate
Website – Educator Specific Section
YouTube Example
Online Lists – Speakers Directories and Skype Lists
Conferences – Attend and/or Pitch Presentations
Local Kidlit Events – Book Clubs; Forever YA; Meet-ups
Regional School Library/Teaching/Reading Associations
Brochures/Bookmarks
Booking Agency or Publicist
Making the Pitch
Prove You Are an Engaging Speaker
Provide a Hook for Your Book
Tie Your Presentation to Curriculum
Emphasize “Free” (if applicable)
Prove You Are an Engaging Speaker
Evidence: Video; Praise
Interesting Background
Experience Presenting
Other Talents
Previous Work with Kids
Expertise
Presentation Examples - Teasers
Find Kellie & WPP Online
LinkedIn: http://www.linkedin.com/in/kelliecelia(If you enjoyed this presentation, please endorse me!)
Facebook: www.facebook.com/waldenpondpress1www.facebook.com/kellieocelia
Twitter: @WaldenPondPress@Kellie_Celia
Goodreads: Walden Pond PressBlog: www.waldenpondpress.blogspot.com
Web: www.walden.com/books
Find Slides on Slideshare: https://www.slideshare.net/WaldenPondPress
Resources Common Core Standards
http://www.corestandards.org/the-standards
Massachusetts English-Language Arts Standards: http://www.doe.mass.edu/frameworks/ela/0311.pdf
Lesson Plan Example (Scholastic): http://www.scholastic.com/teachers/lesson-plan/create-picture-book
Help With Curriculum Guides: Winding Oak: http://www.windingoak.com/
Help with Contracts: http://www.schoolvisitexperts.com/resources/TEXT-10%20Get%20It%20In%20Writing.pdf
Booking Agencies/Lists Balkin Buddies: http://www.BalkinBuddies.com/ Dayton Bookings: http://www.daytonbookings.com/ Dave Greenburg’s Authors & Illustrators: http://www.authorsillustrators.com/ McBook Words: http://www.mcbookwords.com/ School Bookings: http://www.SchoolBookings.com/ Author Visits: http://authorvisits.com/ Host Jewish Book Author: http://www.host-a-jewish-book-author.com/
Resources Teaching Authors Blog: Good resource for creating
writing lessons: http://www.teachingauthors.com/
Author School Visits by State Blog – Add Your Name: http://authorbystate.blogspot.com/
Speaker’s Directories (you must be part of the org. to join) Children’s Book Guild:
http://www.childrensbookguild.org/about-our-members/speakers-bureau
SCBWI Speaker Directory: http://www.scbwi.org/Speakers-Listings.aspx
Skype Networks: Skype an Author Network: http://skypeanauthor.wetpaint.com/ Authors who Skype for Free with Classes and Book Clubs:
http://www.katemessner.com/authors-who-skype-with-classes-book-clubs-for-free/
Resources Blog Sites
Nerdy Book Club: http://nerdybookclub.wordpress.com/ Kidlitosphere Central:
http://www.kidlitosphere.org/members/
American Booksellers Association, Member Directory: http://www.bookweb.org/aba/members/search.do
New England Children’s Bookseller’s Association Interactive Author Touring Map: http://www.necba.net/necbamap5.html
Resources: School Visit Examples
Dara Goldman School Visit: http://www.youtube.com/watch?v=vNV6b8V2Xqw
Jarrett Krosoczka School Visit: http://www.youtube.com/watch?v=vNV6b8V2Xqw
Neal Shusterman School Visit: http://www.youtube.com/watch?v=ZW0h83MPQ-k
Jon Scieszka School Visit: http://encino.patch.com/articles/award-winning-childrens-author-jon-scieszka-visits-encino-elementary
Derek Taylor Kent School Visit: http://www.youtube.com/watch?v=oxmV4_Ehwxo
Dan Gutman Skype Visit: http://www.youtube.com/watch?v=U247HpofOgA
John Green School Visit: http://www.youtube.com/watch?v=K2qi9TsNvv8
John Nathan School Visit: http://www.youtube.com/watch?v=z6F1e2hj2PM
Dan Yaccarino School Visit Promo: http://www.youtube.com/watch?v=12D20R5hV2o
Resources: Author Website Examples
Melissa Stewart: http://www.melissa-stewart.com/sciclubhouse/libbook/visits.html
Matt de la Pena: http://bit.ly/15z3UEz
Bruce Hale: http://brucehale.com/visitp1.htm
Jo Whittemore: http://www.jowhittemore.com/author_presentations.htm
Jarrett J. Krosoczka: http://www.studiojjk.com/schoolvisits.html
Kelly Milner Halls: http://www.wondersofweird.com/school-visit-info.html
Mitali Perkins: http://www.mitaliperkins.com/author_visits.html
Margaret Peterson Haddix: http://haddixbooks.com/visit2.html
Kate Messner: http://www.katemessner.com/teachers/
Managing Sales Into Schools: To Do List
6 Weeks in Advance of Visit: Provide order forms for librarian to pass to students for their parents with instructions that you will retrieve in a month. [See sample order form handout]
2 Weeks in Advance: Collect order forms from librarian Put orders into spreadsheet and supply to bookseller
Days Before Visit: Sign/personalize ordered books and either furnish to librarian prior to visit for disbursement or bring to event. You can do a signing at site on day of visit, but be sure to account for
the amount of time needed (generally not advised).
After Visit: Leave a few more order forms for librarian to offer once more to students. Collect order forms several weeks out from visit. Or set up a bookstore event post-visit so students who have not
purchased a book have a chance to do so.