NerdFighter Don’t Forget To Be Awesome

Shivani AgrawalBIRLA INSTITUTE OF TECHNOLOGY AND SCIENCES

MARKETING PLAN FOR ANDROID APP

AGENDA• EXECUTIVE SUMMARY• SITUATION ANALYSIS• GOAL• STRATEGY• TACTICS• IMPLEMENTATION• PERFORMANCE EVALUATION• EXHIBITS

GOAL

To become the biggest service provider for BOOKAHOLICS in the Indian market helping out 15 million people, and more…

“NerdFighter” is a new generation app for all the Book Lovers. It mainly targets all the people for whom BOOKSTORES ARE LIKE CANDY SHOP. The main model for NERDFIGHTER relies on college students providing textbooks, auctions, classifieds and teacher evaluations available on the website. Therefore, our focus will be on the marketing strategy to increase student traffic and usage. In turn, visitor volume and transactions will maintain the inventory of products and services offered.

EXECUTIVE SUMMARY

Launching Stage – We are expecting BREAKING EVEN initially i.e. NO PROFIT NO LOSS. Cost –App Development DesignerYoung Blog writersTranslators Delivery company

POINT OF PARITY POINT OF DIFFERENCE

• One app will give all genre of books.

• App will be simple to use.• Payments via Credit/Debit

card, paytm and COD• Can donate a book for

other readers.• Orders are easily

trackable.• Referring someone will

give you additional gifts and cashback.

• Users can give a choice for getting new books in the collection.

• Translation of specific books would be made available.

• COD is available.• Available on IOS and

Windows.• You can also donate to

make a difference.• Scanning the barcode will

search out your required book.

• Users choice matters.

What makes it stand out?

It is targeting the major part of our country i.e. middle Class youths. It will make its contact with all the local Shops who sell old books and also make contact with Coaching institutes who will provide their notes. It will Offer all genres of books so that none of the customer Will return disappointed.

MARKET SEGMENTATION

The main agenda is to get a marketing mix that matches the

TARGET SEGMENT.

1) Educational institutes.

2) Young generation.

3) Internet Users.

MARKET POSITIONING

An effort to influence consumer’s perception of a brand or product relative to the perception of competing brands. Also this app aims to make a easy and unique position in consumer’s mind.

1) Enter through Google Play and App Store, IOS Store.

2) Other stores like Samsung apps, Amazon Apps store etc. will also be used.

MARKET NEEDS AND WANTS

With a internet user base of 306 million in India as of 2016. To build a trust among your customer, an efficient customer service for an e-commerce website is one of the most important touch points. It will lead to customer acquisition and maintaining customer loyalty. Thus a app with e- commerce sector is a huge plus point.

Since the majority of The College Cafe's customer acquisition will result from direct promotion local to universities, The College Cafe will recruit current college students to fill positions in the areas of campus marketing, local advertisement sales and implementation of a "grassroots" marketing campaign. 

PROMOTION STARTEGY

• Posting Flyer in and around campuses• Direct Mailings• University and local newspaper advertising and inserts• Advertisements at on-campus kiosk• Sponsorship of recreational/intermural team sports• Sponsorships of campus or community events• University and local newspaper advertising• Indoor/outdoor billboard advertisements at college sporting events• Banner ads on select related sites with a significant level of traffic• Traditional media including direct mailings, magazines, radio and TV• Registration with all the major search engines

Major Promotion strategies:

GOALS :• The company’s main objective is to attract

users to the site of Family, Friends, brand Building.

• Provide selection which make it easy to find and discover products.

• Provide details to evaluate a product Description, Specification etc.

• Price will have to be competitive to the most obvious options.

• Brand presence on social networking sites.

• Nerd Fighter aims to provide high quality service to its customers. Several internet blogs will be manged to suggest about its service quality.

• It will also resonate with customer to understand customer environment

better and thus implement changes in accord with them. understand

changes in customer requirements.

• Value is perceived at different levels and hence NerFighter will deliver values at different levels.

CUSTOMER VALUE

• The main collaborator of this app will be stores of major cities. The major one will be Ganxy, which lets you create custom showcases for your ebooks that can be embedded in any webpage, blog post, even a Facebook page. These showcases allow readers to buy directly from you (Ganxy collects 10% of the sale and you get the rest), order from any online retailers you designate, or just sign up for your mailing list without making a purchase.

• We will be contracting students as subject matter experts to provide the content in the weblogs. The use of students as weblog content experts will help keep costs to a minium yet still providing interesting and relevant content.

COLLABORATION

• NerdFighter will start attracting customers by using a mixture of

traditional and online advertising strategies to create a grassroots

marketing campaign.

• For the retail business component we will establish relationships with manufacturers or distributors that offer drop-shipments direct to the customer. This will allow NerdFighter to keep expenses associated with inventory and distribution to a minimum.

• For content and other value added service we will establish relationships with 3rd party vendors. This will enable NerdFighter to offer a wide variety of products and services online yet allow to focus on the key business elements; textbooks, auctions, classifieds and teacher evaluations.

COMPANY

The new entry of the product with same features will eventually create a potential competitors . Initially the company present in the Google app store such as search Old Book , BookChor ,The college Cafe etc. will sure study about their drawbacks and aims to raise their profit and try to improve their app reviews and ratings.

COMPETETION

Excellent users experience on the E-commerce website in terms of suability, speed, clarity will enhance the loyalty of the existing customers and move a step ahead of brand awareness by using context retention.

CONTEXT

TACTICS

Text BooksFiction and Non-Fiction BooksCompetitive Exam BooksLibrary Collection(HB)Comics & MagazineAuctionsClassifieds Teacher evaluationsLab solutions

Wide Range of Product Categories

The app can provide following services to their customers:• Product to purchase• Shipping• Courier• How to order on website• Mode of payment• Order Status• Cancellation and returns• Having even tie up with skype for the same on the website for user delight.

• The invention of this app will create a milestone in the economic world and social media will help this app to get connected with many people and has given many choices to their consumers for their selection of products. NerdFighter Icon is made very relatable to college going students. It’s tag line “Don’t Forget To Be Awesome” is something which the students will relate too.

BRAND

Free version of the app will help to find the products for free based on the consumer likes and dislikes but it wont be specific premium version of the app would look for the consumer choices and get paid.Once for their subscribed app ad continue the usage of app henceforth the premium amount is calculated on the basis of consumer visiting this app to buy products and they need to pay 1.5% amount of the money from the purchased product rate.

PRICES

Incentives is to encourage customers to shop via the app, thus giving them a taste and convenience of the mobile app shopping. Free shipping overall Indian boundaries after certain amount of purchases done from the site and even without minimum purchase for the regular and loyal customers. Data collection and maintenance is easier for this app when compared to a website.

INCENTIVE

Numerous way of communicating with consumers includes the app will get featured in • Official Blogs• Featuring emails• Featuring in social media groups and communities• Promote the app through promo video • Shout out on social channels• Contact tech and app review bloggers• Ask user to rate and shareare all some of the promotions for this app which will be a part of business tactics.

COMMUNICATION

The target of distributing the products through this app is done by the app which gets downloaded from Google play and App store, the consumers are featured with choice to choose the right distribution for their selected products and thus goods are delivered only by their specified channel distributor.

INCENTIVE

IMPLEMENTATION

Selection criteria at NerdFigher are:-

Plan to hire people with experience and who wish to take organization forward. As and when NerdFigher grows ,the organization makes sure as its employees feel that they are also growing with the organization.

The website is designed with the needs of the college student as the focus. NerdFighter is built using Microsoft technologies which will provide the flexibility to easily expand products and service offerings in the future. NerdFighter will initially host the website with an external web-hosting vendor thus reducing initial start-up cost. At a later date, NerdFighter may elect to bring hosting in-house for better support and maintenance.

INFRASTRUCTURE

PROCESSES

• This App major policy which is primarily aimed to build trust with customers.

• Investment will be made to buy old books in bulk from the local outlets and partner with good delivery companies so that there would be no delay in delivery.

• They intend to enter into various new categories and expand their current categories as well.

• NerdFighter is looking at associations with a larger number of suppliers and partners , both nationally and internationally.

• A low capital investment and a fast turn around time helps in promotion of this new generation app.

• Themes of advertisements concentrating on differentservices are provided.

• NerdFighter need to tie up with many organisationsand maintain a good relationship.

• NerdFighter offers membership card for premiumcustomers.

SCHEDULE

Executive summarySituation analysisGoalStrategyTacticsImplementationPerformance EvaluationExhibits

DISCLAMAIRThis online presentation (the “Presentation”) is provided on a strictly private and confidential basis for information purposes only. This Presentation does not constitute or form part of, and should not be construed as, an offer, invitation or inducement to purchase or subscribe for securities nor shall it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. This Presentation does not constitute either advice or a recommendation regarding any securities.