nepc conf presentation March 2014
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Transcript of nepc conf presentation March 2014
FROM PAID PARKING TO FINE ARTS THE BRANDING OF A CITY’S PUBLIC PARKING
MARCH 2014 2014 NEW ENGLAND PARKING COUNCIL CONFERENCE
KATHRYN HEBERT, EXECUTIVE DIRECTOR, NORWALK PARKING AUTHORITY
STATHIS MANOUSOS, VICE PRESIDENT, BUSINESS DEVELOPMENT & REGIONAL MANAGER, LAZ PARKING
DAVID SNYDER, PRESIDENT AND CEO, SNYDER GROUP, INC.
FROM PAID PARKING TO FINE ARTS: THE BRANDING OF A CITY’S PUBLIC PARKING
Norwalk Facts
• 6th largest city in the state of Connecticut
Norwalk Facts
• 6th largest city in the state of Connecticut
• Population of approximately 83,000
Norwalk Facts
• 6th largest city in the state of Connecticut
• Population of approximately 83,000
• Home to Fortune 500 companies and thriving small businesses
The Challenges
Little importance to City Hall
• Line item in the Norwalk Department of Public Works
• City deposited any revenue collections into the general fund
• Enforcement almost non-existent as a result of political pressures; little or no compliance
The Challenges
A business that had yet to be run like a business
• No systems in place; No economies of scale; No compliance
• The facilities suffered from negligent maintenance
The Challenges
Paradigm of paid parking
• For public - Surrounding smaller suburbs where most parking is free,
taxpayer subsidized - Misconception that Parking Authority was taxpayer funded
• For business community
The Solutions
The Solutions: Two-Fold Approach • Apply business concepts to manage public parking assets
• Improve perception of public parking
The Solutions
The Business Solution: • Run Parking Authority as a business with business priorities
• Create the parking authority as an enterprise financial structure
• Improve city assets using parking dollars
• Self-funded from parking fees. Not taxpayer subsidized
• Successful private/public relationships/team. Contracted with LAZ Parking
Partners In Parking ™
LAZ Parking
LAZ Parking Fast Facts Founded: 1981
Locations: 1,800 Parking Spaces: 725,000
Revenues: $780 Million Employees: 7,300
States / Cities: 24 / 239
Portfolio Mix: Managed, Leased & Owned
Market Segments:
Hospitality & Valet, Office Buildings, Medical & Hospital, Airport & Transportation, Campus, Government & Municipal, Retail & Mixed Use, Event & Stadium Parking, Residential Buildings and Shuttle Services
Regional Offices: Atlanta, Boston, Chicago, Columbus, Dallas, Hartford
(Home Office), Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Washington, DC
LAZ Parking Fast Facts Founded: 1981
Locations: 1,800 Parking Spaces: 725,000
Revenues: $780 Million Employees: 7,300
States / Cities: 24 / 239
Portfolio Mix: Managed, Leased & Owned
Market Segments:
Hospitality & Valet, Office Buildings, Medical & Hospital, Airport & Transportation, Campus, Government & Municipal, Retail & Mixed Use, Event & Stadium Parking, Residential Buildings and Shuttle Services
Regional Offices: Atlanta, Boston, Chicago, Columbus, Dallas, Hartford
(Home Office), Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Washington, DC
The Solutions
LAZ Manages & Operates a Turnkey System• Maintenance
• Enforcement
• Citations collection & processing
• Customer service operations
• Technology and Smart Parking
• Concessions services (including ATMs)
• Community relationship building
• Green initiatives
• Consulting
The Solutions
Example of a sound public/private partnership• City owns the assets
• LAZ has the ability & experience
Outcomes:
• Financial stability
• Implement tracking, controls and reporting
• Increased investment in infrastructure
• Customer service improvements including on street ambassadors
• Regular and consistent maintenance
• Improved security
• Concession services
• Revenue collections and stabilization
• Technology improvements for cost-effectiveness, increased compliance and better customer experience
The Solutions
The Solutions
Improve the image/perception of the Norwalk Parking Authority
Research to confirm perception, highlight issues
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
- Norwalk residents
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
- Norwalk residents
- Local business owners/managers
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
- Norwalk residents
- Local business owners/managers
• Unfavorable Opinions
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
- Norwalk residents
- Local business owners/managers
• Unfavorable Opinions
• Two biggest issues for both audiences
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
- Norwalk residents
- Local business owners/managers
• Unfavorable Opinions
• Two biggest issues for both audiences
- Not enough parking
The Solutions
Research to confirm perception, highlight issues
• Two audiences:
- Norwalk residents
- Local business owners/managers
• Unfavorable Opinions
• Two biggest issues for both audiences
- Not enough parking
- paying for parking, the perception that parking was “free”
The Solutions
Norwalk lots are now cleaner, safer and more sensibly priced. Solar-powered
pay stations are being added to improve everyone’s sense of eco-friendly. And,
because a better parking experience means a better Norwalk experience, we’re
adding information kiosks with Norwalk’s own parking “ambassadors”.
And you’ll like this: Norwalk on-street parking meters are some of the first on the
Eastern seaboard to accept credit cards. Soon you’ll even be able to increase
your metered parking time right from your cell phone! Talk about answering the
call for convenience…
Best of all, these great improvements (and more) are NOT funded by taxpayer
money. Norwalk has a self-paying, self-improving parking system.
PARKING AROUND TOWN JUST GOT A LOT FRIENDLIER.
To learn more, find parking, buy permits or pay/appeal tickets, park yourself at www.NorwalkPark.org. You’ll discover how we’re raising parking to a whole new level.
NORWALKPARKING
AUTHORITY
NORWALK IS A GREAT PLACE TO LIVE, WORK AND VISIT. THE NORWALK PARKING AUTHORITY IS MAKING IT
A GREAT PLACE TO PARK.
LAUNCH AD CAMPAIGN
PARKING IS NO LONGER A
4-LETTER WORD.
PARKING IS NO LONGER A 4-LETTER WORD.
Norwalk lots are now cleaner, safer and more sensibly priced. Solar-powered
pay stations are being added to improve everyone’s sense of eco-friendly. And,
because a better parking experience means a better Norwalk experience, we’re
adding information kiosks with Norwalk’s own parking “ambassadors”.
And you’ll like this: Norwalk on-street parking meters are some of the first on the
Eastern seaboard to accept credit cards. Soon you’ll even be able to increase
your metered parking time right from your cell phone! Talk about answering the
call for convenience…
Best of all, these great improvements (and more) are NOT funded by taxpayer
money. Norwalk has a self-paying, self-improving parking system.
To learn more, find parking, buy permits or pay/appeal tickets, park yourself at www.NorwalkPark.org. You’ll discover how we’re raising parking to a whole new level.
NORWALK IS A GREAT PLACE TO LIVE, WORK AND VISIT. THE NORWALK PARKING AUTHORITY IS MAKING IT
A GREAT PLACE TO PARK.
NORWALKPARKING
AUTHORITY
LAUNCH AD CAMPAIGN
ONLINE ADVERTISING
OUTDOOR ADVERTISING
SIGNAGE IN PARKING LOTS
PAY PARKING
THANK YOU!norwalkpark.org • 203-831-9063
1 Note space #
2 Pay at any pay station 24/7
NPA10001_PayParking Sign_0429.indd 1 4/29/10 3:31 PM
WEBSITE
Signage to promote website
SIGNAGE TO PROMOTE WEBSITE
Visit norwalkpark.org to sign up for SoNo Station space availability updates
and know your parking options before you leave home.
One more way parking in Norwalk just got a lot friendlier.
RUNNING TO CATCH A TRAIN?
NORWALKPARKING
AUTHORITY
MOBILE WEBSITE
E-ENVIRONMENTS
SONO?SO YES.SONO?SO YES.
The Maritime Garage – only a block away in any direction from movies, restaurants and shops. It’s safe, well-lit, and best of all—only $1 for unlimited parking after 5PM!
Webster and Haviland Parking Lots – directly behind shops and restaurants with easy pay-per-space parking. Talk about convenient.
South Norwalk is a great place to enjoy. The Norwalk Parking Authority is making it a great place to park.
To learn more, find parking, buy permits or pay/appeal tickets, park yourself at www.NorwalkPark.org. You’ll discover how we’re raising parking to a whole new level.
NORWALKPARKING
AUTHORITY
ENJOYING SOUTH NORWALK COULDN’T BE EASIER,
OR PARKING MORE CONVENIENT:
To find out how easy it is to visit and enjoy South Norwalk,
visit norwalkpark.org NORWALKPARKING
AUTHORITY
ADVERTISEMENTS PROMOTING DESTINATION
COMMUNITY OUTREACH INITIATIVES
SNOW REMOVAL AD
While there have been rec-ommendations by some inthe General Assembly tomerge some functions of themotor vehicles departmentwith other agencies, Malloysaid he believes it will remaina stand-alone agency for atleast the near term.
“In the future, I thinkthere’s a real possibility,” hesaid.
Both he and Currey havealso spoken about possiblyexpanding the use of thirdparty organizations to pro-vide various DMV servicessuch as photo licenserenewals. Currently, the statehas an arrangement with theAAA automobile club.
Currey said she believesthe DMV is the ideal place forher to work.
“I have spent the majorityof my career working withconstituents and my aim hasalways been to make it workbetter for people,” she said.“Government is working forthe people and we should do
everything in our power tomake it work well and weshould do it as cost-effective-ly as possible.”
Currey lives in East
Hartford with her husbandDonald. They have four chil-dren and three grandchil-dren. She was first electedmayor in 2005.
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has mirrored that of NorwalkPublic Schools, although Sideby Side instructors are notunionized. So, too, mightstaff members adopt an HSAmedical plan.
When the NorwalkFederation of Teachersadopted its HSA plan in2009, The Hour reportedsavings well into the mil-lions.
“Those are two things ourfinance committee will reallytake into consideration,”Nittoly said.
He added “We are still in agood enough position where Idon’t see any kinds of drasticcuts to positions or pro-
grams.”In addition to its state-
allocated charter funds, Sideby Side qualifies for federalmoney like Title I, whichcomprises between $40,000and $50,000 of its yearlyoperating budget, Nittolysaid.
And like any school, Sideby Side can raise funds inde-pendently.
Every year, Nittoly saidthe community holds a galaand a wine-tasting event tosupport the experiential pro-grams, including educationalfield trips, that form thebackbone of the Side by Sidecurriculum.
In 2010, Side by Side also
netted a one-year endow-ment of more than $111,000through Connecticut’s 21stCentury LearningEnvironment Program. Thatmoney was earmarked torevolutionize classroomsthrough technology.
“Fortunately, we have nothad to make any significantcuts yet,” Nittoly said,adding that Side by Side has“planned around a rainyday” by setting money asidefor potential capital projects.“But that’s not to say there’sany more of a cushion. Weare nearing the point wherethere will be more difficultdecisions down the road.”
From A1
Feeling the pinch
From A5
Malloy picks DMV chief
• •• •
PARKING TICKET WARNING STICKER
INTERACTIVE KIOSK IN PUBLIC SPACES
INTERACTIVE KIOSK IN PUBLIC SPACES
COMMUNITY PARTNERING
MARITIMECruise & Cuisine
NORWALK SEAPORT ASSOCIATION & NORWALK PARKING AUTHORITY
COMMUNITY PARTNERSHIPS
COMMUNITY PARTNERSHIPSDISCOVER THE
FINER ART OF PARKING.What does art and public parking have to do with each other? A whole lot. Find the perfect parking lot for your visit to the SoNo Arts Celebration by visiting www.NorwalkPark.org and clicking on Parking in Norwalk. Here you’ll find information on and directions to our easy to access and easy to use public parking facilities in South Norwalk. Enjoy the art and enjoy the parking!
Norwalk Parking Authority is a proud supporter of the arts. Visit NPA’s Art in Parking Spaces exhibits at the SoNo Train Station and Maritime Garage.
NORWALKPARKING
AUTHORITY
www.norwalkpark.org
1 Webster Lot
2 Maritime Garage
3 North Water Street Lot
4 Haviland Lot
COMMUNITY PARTNERSHIPS
SoNo PARKINGSO COOL
www.NorwalkPark.orgFind your parking groove at:
COMMUNITY PARTNERSHIPS
Ho Ho Ho
COMMUNITY PARTNERSHIPS
PUBLIC ART
PUBLIC ART
PUBLIC ART
THE ART OF PARKING.The Norwalk Parking Authority through a grant provided by the Federal Transportation Enhancement Public Art Program is happy to present public art installations in the SoNo Train Station. ENJOY! NORWALK
PARKINGAUTHORITY
Cool.
MARITIME GARAGE GALLERY
Paul Hitchen Alissa Siegal Fran Meehan
Joan Melnick
NEW INITIATIVES
2014 NEW CAMPAIGN
NORWALKPARKING
AUTHORITY
We have a spot for you.NorwalkParking.org
NORWALK IS A GREAT PLACE TO LIVE, WORK, PLAY AND VISIT.
SMARTPARKING TECHNOLOGIES
SPACE SENSOR
OCCUPANT SENSOR
The Future
• Increasing partnerships with developers, property owners, business community
• Expand parking asset usage
• Diversify revenue stream
The Many Faces of Norwalk Parking
QUESTIONS?
Snyder Group Inc. • One Selleck Street • First Floor • Norwalk, CT 06855 • 203-852-0586 • www.snydergroupinc.com©2013 Snyder Group, Inc. Any use in part or whole constitutes usage.
THANK YOU!