NEPA BlogCon 2013 - Blogging 101 (Knepper)
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Transcript of NEPA BlogCon 2013 - Blogging 101 (Knepper)
Outreach-ing to the Top
Jonathon Knepper
#NEPABlogCon
See the deck + additional resources:dudewiththehair.com/nepablogcon
#NEPABlogCon
Meet Annie!
#NEPABlogCon
She takes awesome pics.
#NEPABlogCon
She has a blog...
#NEPABlogCon
She’s on social too...
#NEPABlogCon
But nobody knows :(
#NEPABlogCon
But nobody knows :(
#NEPABlogCon
Not true. One person notices.
#NEPABlogCon
What is outreach?
#NEPABlogCon
What is outreach?
#NEPABlogCon
Outreach Outcomes
#NEPABlogCon
●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search
Outreach Outcomes
#NEPABlogCon
●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search●Placement $$ can’t buy
4 Parts of outreach
1. Research
#NEPABlogCon
2. Your “Thing”
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3. Relevancy Factors
#NEPABlogCon
4. The Ask
#NEPABlogCon
What happened to Annie?
More people found her!
#NEPABlogCon
More people found her!
#NEPABlogCon
Thanks Everyone!
#NEPABlogCon
See the deck + additional resources:dudewiththehair.com/nepablogcon
@JonKnep
Photo Credits :)
#NEPABlogCon
http://www.flickr.com/photos/oblongpictures/5250948891/http://www.flickr.com/photos/aiwells/3695267115/http://www.flickr.com/photos/aiwells/3696077800http://www.flickr.com/photos/aiwells/3711734728http://www.flickr.com/photos/joachim_s_mueller/6928072309http://www.flickr.com/photos/oblongpictures/5713230691/