NEOSA CIO Symposium 111009
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Transcript of NEOSA CIO Symposium 111009
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CIO SummitSocial Media PanelNovember 10, 2009
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Managing Risk in Social Media
•It’s better to be in the conversation than to not even know one is occurring
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Social Media Return on Investment
•Enhance productivity•Enhance collaboration•Promote learning, innovation•Enable rapid communication•Improve executive communication –
more personal approach•Develop dynamic knowledge
repositories
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Return on Investment•Soft
▫Transparency▫Brand enhancement▫Worker efficiency, networking,
satisfaction (Ygen)•Hard
▫Drive web traffic to website, events, announcements
▫Recruitment▫Employee Wellness▫Client referrals
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Risks Mitigation Plan
•Monitor what people are saying about you•Manage your online reputation•Enter cautiously•If you launch a blog, require that
comments be approved before posting•Consider Web 2.0 a new tool set, not a
solution looking for a problem•To block or not to block social media from
work site?
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Toe in the Water Approach
•Develop a strategy•Claim your brand•Monitor your brand•Focus on the big 4 – LinkedIn, Facebook,
Twitter, YouTube•Begin by repurposing content – press
releases, evergreen content•Utilize existing marketing, PR staff, or
outsource