NEOMED TEMPLATE
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Transcript of NEOMED TEMPLATE
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COLLEGE OF PHARMACY RESIDENT TEACHING CERTIFICATE PROGRAM
“MAKING YOUR PRESENTATIONS STICKY” AUGUST 2013
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MADE TO STICK“Why Some Ideas Survive
and Others Die”Heath, Chip, and Heath, Dan. 2007
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IF IT MOVES AND IT SHOULDN’T,USE DUCT TAPE
IF IT SHOULD MOVE AND IT DOESN’T,USE WD-40
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SESSION OBJECTIVES
• Attendees will identify the 6 principles of the
SUCCESs model.
• Attendees will evaluate their current/planned teaching
practices to see how much/if they incorporate the
principal of “stickiness.”
• Attendees will create examples incorporating some of
the principles that they can use in upcoming teaching
sessions.
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SIMPLE
• Find the core
– Prioritize the information– Communicate information in a compact fashion– Use analogies-tie into existing knowledge
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SIMPLE
• Exercise: Study the letters on the next slide for 10-15 seconds:
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J FKFB INAT OUP SNA SAI RS
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SIMPLE
• Now study the letters below for 10-15 seconds:
JFK FBI NATO UPS NASA IRS
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UNEXPECTED
• Use mysteries
• Identify the knowledge gap
– Highlight the need for knowledge– Force a prediction
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CONCRETE
• Avoid abstraction and conceptual language
• Make it as sensory as possible– Simulation– Role play– Tactile
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USE < OR > TO COMPLETE THE FOLLOWING NUMBER SENTENCE:
35 28
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THINK OF GREEDY GATOR!
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CREDIBLE
• See or experience something to believe it
• Use statistics –comparative visual– Focus on the relationship, not the number
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“THE CURSE OF KNOWLEDGE”
• What you already know affects what/how you learn
• Your expertise (background knowledge) affects how you teach/present
• Your native language is Expertise-your students don’t speak your language-yet!
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EMOTION
• Emotion makes people care – cements concepts
• Emotion makes things both Unexpected and Concrete – 2 crucial aspects of making your message stick
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STORIES
• Ties in to concrete and emotion
• Why case studies work well
• Next best thing to actual experience
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REVIEW OF 6 PRINCIPLES
• 1. Simple• 2. Unexpected• 3. Concrete• 4. Credible• 5. Emotional• 6. Stories
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What statement was made at the beginning of the presentation?
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SESSION OBJECTIVES
Attendees will:• identify the 6 principles of the
SUCCESs model.
• evaluate their current/planned teaching practices to see how much/if they incorporate the principal of “stickiness.”
• create examples incorporating some of the principles that they can use in upcoming teaching sessions.