Heyzel P lateau Development

NEO Brussels is a high quality mixed-use project including a shopping centre, leisure, a convention centre and housing which will set a new benchmark in urban redevelopment in Belgium.

This exciting development project on the 68 hectares Heyzel

Plateau site of which 18 hectares will be redeveloped, will create a new

vibrant area serving the local community, business and tourists and

will create new synergy with the existing sport, business, leisure and

tourist attractions such as the Atomium, the exhibition centre, the

Roi Baudoin stadium, a multiplex cinema and the park which already

attract over 3 million people annually.

The existing metro and tramway lines, which provide excellent public

transport from the centre of Brussels will be further improved and

extended to provide first class access into the heart of NEO Brussels.

This ambitious project will significantly increase the attraction of Heyzel

Plateau as a destination visit for Belgian residents and tourists alike.

Alongside the shopping centre, leisure, housing and convention centre

EXCS are exploring installing a Museum of Modern Art.

Phase 1 works will start in 2014 with the convention centre, a

70 000m² GLA shopping centre and around 9 000m² of restaurant

and leisure facilities.

New ambit ion for Brussels

The site is unique, and ideally situated at the heart of Europe.

This is the only project that meets the needs of the people of

Brussels and the residents of the northern suburbs of the City.

The tourist appeal of the Atomium and the business tourism

linked to Brussels Expo both help underpin this splendid

development opportunity. Access to the site by car and public

transport is unrivalled and helps make the site even more

attractive.

The development site belongs to the City of Brussels, which

is strongly backing this scheme, together with the Brussels

authorities who have given their full support to the entire

development project.

No other site has the inherent qualities we have at Heyzel, this

development is central to Brussels, the capital of Europe, and its

local and international development.

Freddy Thielemans, Mayor of the City of Brussels

A fundamental pro ject to Brussels

A new public axis connects the centre of the plateau to the Atomium.

“KCAP’s vision for NEO Brussels is to strengthen the

positioning of the Heyzel area, through a high quality

development which will add value to the existing space

and to introduce a sustainable development framework.

A strong vision which will bring together Brussels, Belgium

and Europe in one prestigious location”.

Kees Christiaanse, KCAP Architects & Planners

From the masterplanner point of v iew

Impression of the final stage.

Expo ‘58

National Stadium

Park of Laeken

Atomium

Brussels Expo

Before and after: Sports and leisure park, with the new building development in the background(view from the south).

Introduction by Charles Picqué

The Brussels Region is now

the third economic growth hub

in Europe and the main

development hub in Belgium.

The Brussels International

Development Plan adopted by

the Government in 2007 is a

long-term plan of action.

It mainly envisages developing large strategic areas and

setting up international infrastructures.

This flagship project for NEO Brussels seeks to combine

sustainable economic development, tourism development, job

creation, international pull and the well-being of the

inhabitants.

Well-served by the Brussels public transport system and easy

to reach from abroad, this site will host a major congress

centre, a large shopping mall and a theatre, along with new

housing and facilities.

The NEO project seeks to set major urban development

targets for the site that hosted the 1935 and 1958 World Trade

Fairs.

Charles Picqué, Minister President Region Brussels

The Southern park edge with restaurants and terraces.

The sports and leisure park, with restaurants, cinema and apartment buidings in the background.

The event square with the new event hall on the left.

New central plaza in the final stage after removal of the stadium.

Heyzel Area Development Program

Heyzel area development program

Congress center 15.000 m2 GLA

Retail 70.000 m2 GLA

Restaurants, food 9.000 m2 GLA & beverage

Restaurants and cafés 4.500 m2 GLA

Leisure 16.000 m2 GLA

Cinema 14.000 m2 GLA

Offices 19.000 m2 GLA

Apartments 750 units

New expo hall 10.000 m2 GLA

Hotel 15.000 m2 GLA

Event hall 8.000 m2 GLA

Parking 5.800 units

Phase 1

• Tram depot and parking garage

• Relocation sports

Phase 2

• Upgrade connection to the Ring

• First phase retail

• Congress and hotel

Phase 3

• Upgrade A12 connection

• Second phase retail

• Sports and leisure park

Phase 4

• Tram extension along Parking C

• New expo hall

• Restructure existing leisure

Phase 5

• Event hall

• Culture and leisure

• Hotel on the east entrance

Phase 6

• Redevelopment of the stadium site

Car

Metro

Tram

Bus

Parking C: 5300 pp

Parking garage: 5800 pp

E411 Luxembourg

A12

North Station

South Station

E40 Luik

Zaventem Airport

E19 Antwerp

A10 Gent

Amsterdam/Antwerp

London/Paris

E19 Charleroi

Central Station

Simonis

Metro 6

Tram 51Tram 94

Tram 3

Schaarbeek Station

Brussels Ring (R0)

Accessib i l i tySituat ion

Belgium

Brussels

Sustainabi l i ty

Impression of the sports and leisure park, with the central pond.

The NEO Brussels development project includes a robust

sustainability strategy encompassing three key criteria: transport,

energy and water.

An integrated approach to sustainability will be implemented. Energy

consumption efficiency will be optimised, running costs minimized,

a sustainable supply chain established and public transport links

strengthened to reduce car pollution.

Throughout the Heyzel development visitors, business and

residents will benefit from increased park and garden areas

incorporating water recovery and management systems, new

buildings will meet the most stringent emission standards and

energy management and recycling best practices will be

implemented throughout the NEO Brussels project.

East entrance from the A12, with the new expo hall and hotel in the front.

View from a new apartment over the new park, the Atomium and Brussels skyline.

EXCS (Project Management)

Place de Belgique, 1

BE – 1020 Brussels, Belgium

Telephone +32 2 474 82 63

Fax +32 2 474 83 90

Email info@excs.com

Mr Henri Dineur - CEO

Mr Paul Delesenne - Director

www.neobrussels.com

Project Partners

KCAP Architects & Planners

Arup

Fakton

Retail Partners®

Pink Line Communication

Masterplan NEO Brussels

Initiated and commissioned by the City of Brussels

Designed by KCAP/Arup/Fakton

© Artist impressions, maps and diagrams; KCAP/City of Brussels