NEO marketing and the leading WeChat Solution Provider in Malaysia
Transcript of NEO marketing and the leading WeChat Solution Provider in Malaysia
NEO marketing and the leading WeChat Solution Provider in Malaysia
We-Alix Global Alix Global is a digital marketing company and
the leading WeChat Solution Provider in
Malaysia
Our expertise helping businesses grow and
transforming their online presence trough mobile
digital marketing with offline events
By combining innovative solutions, implementing
crowdfunding into the marketing strategy,we
increase customer engagement and boost
revenue
Our
Te
am
Our Vision
Alix Global will be the trendsetter implementing crowdfunding together
with social media to the most powerful future of mobile digital marketing
Our MissionWe aim to secure a leading position for digital marketing solutions in the
Malaysian market and expand our business in South East Asia with
presence in Singapore, Brunai, Indonesia, Vietnam and Myanmar.
Our Values1. People are valued.
2. High performance driven.
3. Clients are our focus.
4. Partnership creates opportunities.
5. Teamwork is the key of excellence.
Our Services• Corporate Official WeChat Access & Authentication
• WeChat Public Platform Formation
• WeChat Micro Website Development
• Corporate Exhibition Event Live Promotion
• WeChat Marketing Practical Training / Workshop
• Marketing Event Planning / Promotion
• WeChat Marketing Technical Training / Workshop
• Customization of Software Development
Our
Clie
nts
Our
Clie
nts
Famous International Crowd FundedProject
Alix Global
Start of Project September 1875
Finished in October 1886
11 Years
Alix Global
The Statue of Liberty
120.000 Contributors
Trends Driving the Asia Revolution
• Online marketplace popularity
(explosion of retail e-commerce)
• Social media penetration meet
capital formation
• Success and popularity of
crowdfunding
Source: Asia Briefing 2014, Wearesocial 2014.
• APAC to outspend North America
by $40bn, 45%of all buyers
worldwide
• 52% of social media users and
47.6% of mobile users.
Alix Global will
franchise & operate in
Malaysia with
The Fastest Growing Platform
Connecting Investors and Entrepreneurs through
Funding
Asia Pacific
Asia Pacific
Creating a Platform for
Business-Building Crowdfunding
ABOUT THE COMPANY
FundedByMe is one of the fastest growing investment platforms in the world,
and we are now expanding across Asia. It’s a trusted, one-stop crowd
investment partner with deep connections to the funding ecosystem.
Alix Global
• WeChat Official Platform Registration
• we will guide every aspect of social media strategy
• creating eye-catching creative social content
• engage fans and grow our social audience
• create a targeted campaign
Digital Marketing on WeChat
Our team of graphic designers and copywriters
create captivating content for campaigns
that is consistent with companies
existing brand image
Campaign Content Creation
• we will handle all aspects of campaignes
• implementation to page management
• content and communication
DAY-TO-DAY MANAGEMENT
AG Crowdfunding Consult
we create a custom package that includes
page graphics and full coding to
campaign videos.
Video and Graphic Design
• write and create a full communications package
• promote campaign to press&media channels
• create effective press releases
PR/PRESS COMMUNICATIONS
• Campaigns raised over US$16 million over four years; almost US$10 million
in 2014 alone
• Median investment of US$600 per investor, but average investment of more
than US$5,500 (for reward based campaigns S$80)
• FundedByMe experienced growth of 600% from Q4 2013 to Q4 2014
• 2015: Raised US$1.1 million for recent campaign for F&B company, and
nearly US$1 million for fintech startup, with strong line-up of international deal
flow
Insights from Our Four-Year History (Top Three Cross-border Equity
Crowdfunding Platform)
Business
Owner
Business Building Crowd Investment
Private Investors
PE Firms
Angels
VCs
Stages of fu
nd
ing
• Increasing access to capital for SMEs (adding to the
$500million which was targeted at tech startups)
• Progressive regulation can allow for increased liquidity
without over-exposing retail investors to excessive risks
• Firmer restrictions on companies operating in grey areas ––
companies operating P2P platforms blatantly flouting rules in
media, penalising companies that are following current law
• Investment by non-A.I.s is happening outside of establishing
regulations; creating these frameworks for caps and limits will
create clarity for the whole industry
Importance of Regulations for Securities-Based
Crowdfunding for Retail Investors
Focus on Asia
(not Sillicon Valley)
Asia = Growth
2/3s of global middle class will live in Asia by 2030, with 3.5bn coming from emerging economies
The Emerging Aspirations & the crowd