Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation


We are a full turnkey product development firm. Driven by a multi-disciplinary team of product design, engineering & business innovation experts.

ABOUT NEKUDA

WHO WE ARE


ABOUT NEKUDA

WHAT WE DO

On the coast of Tel-Aviv, at the heart of “start-up nation”. We specialize in transforming new technologies into category leading product solutions, responding to emerging needs.


APPROACH

We believe that a successful product development process requires the correct balance of observation, innovation & implementation to serve as an engine for company growth.

ABOUT NEKUDA

Family for Strauss Water (Tami 4) Industrial design: NewDealDesign LLC

Product development: Nekuda DM


KEY BENEFITS ABOUT NEKUDA

Our methodical & time-tested process is geared to maximizing innovation-driven business success while minimizing development risks.


VALUE PROPOSITION NEKUDA DM

Innovation Tech & trend research Technology & production scouting Opportunity Framing & roadmap Value proposition & Positioning Product & consumable revenue models IP creation & strategy

Design Branded Industrial Design (ID) Interaction & User Experience (IxD, UX) Packaging & out of box experience Design to cost & for manufacturing (DFM)

Business B2B & B2C business modeling Investor Pitch building & Storyboarding Pitch branding & visual identity Global market & industry network reach

Engineering Product & technology roadmap Development & engineering services Functional (thermal, mechanism) Prototyping Core technology Proof of Concept (alpha) Work-like look like prototypes (beta)


PRODUCT DEFINITION

DESIGN INNOVATION PROCESS

Opportunity framing Initial idea generation Core tech. validation

Solution Architecture Product roadmap

Product definition

Conceptual industrial design Conceptual engineering design Design validation process definition

ID freeze Part design Production validation Process definition

Design validation to comply with product definition (tests on prototypes)

Production file Production validation to comply with production file

Strategic Alignment Marketing requirements User/Stakeholder profiles Value Proposition HW/SW definition

Key use cases User Interaction BrandUX strategy

Business model & P&L User value storytelling Pitch building for investors Branded design positioning Design themes concept development

BOM & NRE Cost refinement UX library (Icons & Screens)

Demo development User evaluation Design validation & finalization

Beta version Programming support Specs. documentation

CONCEPTS WORKING PROTOTYPE PRODUCT LAUNCH

ABOUT NEKUDA

BUSINESS

INNOVATION

ENGINEERING

DESIGN


IM500 > ALTEC LANSING

NO!NO! > RADIANCY

CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN

TDK> MINI CUBE 2012 TOOL BOX LINE > STANLEY WASTE MANAGEMENT > VILEDA

BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION

COOL BAR > KETER GARDENING

PRIMO > STRAUSS WATER FAMILY > STRAUSS WATER

EMATRIX > SYNERON

AIRGENT > PERFACTION

CAPABILITIES ABOUT NEKUDA


IM500 > ALTEC LANSING

NO!NO! > RADIANCY

CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN

TDK> MINI CUBE 2012 TOOL BOX LINE > STANLEY WASTE MANAGEMENT > VILEDA COOL BAR > KETER GARDENING

PRIMO > STRAUSS WATER FAMILY > STRAUSS WATER

EMATRIX > SYNERON

AIRGENT > PERFACTION

CAPABILITIES ABOUT NEKUDA

BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION


ABOUT NEKUDA

PRODUCT INNOVATION IN A GLOBAL SCALE


ABOUT NEKUDA

INNOVATION IN A GLOBAL SCALE

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WUkpWkiisv-LTM&tbnid=d--BeQyWT7K0sM:&ved=0CAUQjRw&url=http://www.brandsoftheworld.com/logo/covidien&ei=V0-vUrC_C8SU0QXnqoHQCg&bvm=bv.57967247,d.bGE&psig=AFQjCNH3q61643OkmE68CPlQ12DEKQdyag&ust=1387307179999172


RECENT PROJECTS

http://www.nekudadm.com/


COOL BAR for KETER

Innovative outdoor hosting experience Nekuda re-defined the product to fit a lifestyle of outdoor hosting use case. Then Nekuda re-engineered the product to meet the requirements of the use case, innovating a weight bearing locking mechanism & creating an assembly for shipping. The Cool Bar design achieved sales of millions of units.

Ot Haitzov design award


ONE-TOUCH TOOL BOX LINE for STANLEY

Reinventing the toolbox icon Our designers & engineers applied deep Polypropelene injection knowhow, to break the “box with a lid” paradigm. Incorporating the auto-latch & storage compartments features in an iconic integrated continuous form. The One Touch Toolbox family received warm reviews for its seamless usability & design.


Dynamic Inventory Management System An innovative RFID ecosystem for tool tracking& inventory management Ecosystem designed to fit to the harsh environments and demanding use scenarios of construction sites.

DIMS for STANLEY


WASTE MANAGEMENT SOLUTIONS for VILEDA PROFESSIONAL Rothopro & Nekuda strategic partnership created an innovative range of waste bins; Defined & designed to provide improved durability and usability with a premium look & feel. State-of-the-art metallic IML technology was developed & implemented on selected bins. The design was instrumental in the strategic agreement signed between Rothopro and Vileda Professional.


IM500 for ALTEC LANSING

Design & development of Altec’s portable iPod docking line of products. The IM500 dock addresses versatile lifestyle & use patterns, balancing style & performance. Engineered slim and designed clean to echo the iPod Nano.

1.2 Million units 2007 No.2 on Apple store


MINI CUBE 2012 for TDK

The Mini Cube sound box by TDK, connects to smart phones wireless and incorporates TDK proprietary innovative wireless charging.

CES 2012 Innovation Award Winner


MINI CUBE 2012 for TDK

The Mini Cube sound box by TDK, connects to smart phones wireless and incorporates TDK proprietary innovative wireless charging.

CES 2012 Innovation Award Winner

http://69.89.31.85/~nekudadm/wp-content/uploads/2012/10/tdk-mini-cube-concepts-long.jpg


TCS3200 for TOMMYCA

A detachable bike mounted sound system designed specifically for the bicycle rider. It provides an enhanced biking experience by combining an mp3 player, radio and lights with a one-click UI. Simple, honest and rugged design provides directional high-quality sound and safe interaction on the go.


TCS3200 for TOMMYCA

The TCS is a detachable bike mounted sound system designed specifically for the bicycle rider. It provides an enhanced biking experience by combining an mp3 player, radio and lights with a one-click UI. Simple, honest and rugged design provides directional high-quality sound and safe interaction on the go.


SOMA for XtremeMac

Sound & charging dock for the ExtremeMac user that harmonizes the clutter, with an adaptable solution for MacBook, iPhone & iPod product families.


Plug locking mechanism Development of various mechanism Leading global standardization (IEC)

ELECTRIC VEHICLE CHARGING STATION for BETTER PLACE

Strategic planning & product design engineering: Nekuda DM ID : NewDealDesign LLC

V2_Locking_Module_Movie.avi


NEGEV for QUALCOMM

Innovative key-fob combining functionality of emergency call center activation & speed-dialing to three dedicated numbers. Product design is optimized for emergency use pattern, with a compact, robust and sleek look & feel.




Israeli Ministry of Industry, Trade & Labor sustainable & environment friendly products Design award


Wireless WiMax VOIP product line for indoor use. 1st Alvarion venture into domestic market An innovative chimney-chamber based heat dispensing scheme enables a clean look & feel.

SI SERVICE GATEWAY for ALVARION



EMATRIX for Syneron LTD.

Clinical desktop appliance for skin rejuvenation. Professional, approachable design optimized for high-end dermatologists’ clinics. The light weight, cost effective product configuration fits in the clinic environment and supports use scenarios & environmental requirements .

Israeli Ministry of Industry, Trade & Labor Equipment products design award

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_bnaiV8o_zPHM&tbnid=J-xOo3mp8G3hiM:&ved=0CAUQjRw&url=http://www.awd.co.il/clients.html&ei=q1KvUqnzK6en0AXG2IHICA&bvm=bv.57967247,d.bGE&psig=AFQjCNECVFlIecg6saPKzD_6R4vvedscnQ&ust=1387308062872663

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_bnaiV8o_zPHM&tbnid=J-xOo3mp8G3hiM:&ved=0CAUQjRw&url=http://www.awd.co.il/clients.html&ei=q1KvUqnzK6en0AXG2IHICA&bvm=bv.57967247,d.bGE&psig=AFQjCNECVFlIecg6saPKzD_6R4vvedscnQ&ust=1387308062872663

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XIEY6a75Ehf5hM&tbnid=kCqmu-DAiFNfAM:&ved=0CAUQjRw&url=http://www.or1.org.il/htmls/link_list.aspx?C2054=12560&BSP=749&BSS53=12560&ei=0lKvUqjDI-aH0AXPpYGACA&bvm=bv.57967247,d.bGE&psig=AFQjCNECVFlIecg6saPKzD_6R4vvedscnQ&ust=1387308062872663


STOP & POSE for ULTRAGEN

Personal anti-aging skin care technology product line. STOP for the face and POSE for the body. A gender neutral design inspired by premium jewelry. Stop & Pose bring professional skin care treatment into the home in a handheld, personal form factor.



No!No! for RADIANCY

Innovative Hair Removal appliance. Patented technology enable pain-free hair removal. The design exploits the new technology while preserving the brand’s cosmetics identity. Designed to be mass produced.


No!No! for RADIANCY

Innovative Hair Removal appliance. Patented technology enable pain-free hair removal. The design exploits the new technology while preserving the brand’s cosmetics identity. Designed to be mass produced.

EXTENSIVE MEDIA COVERAGE. OVER $500 MIL. SOLD TO DATE. WORLDWIDE DISTRIBUTION.



FAMILY for STRAUSS WATER (TAMI 4)

Family is an advanced water- cooling/heating & filtration system that has become a break out success establishing a new category. Tami bar Family was designed specifically for home and small business. OVER 100K UNITS SOLD ANNUALLY. TAMI4 HOLDS OVER 85% OF THE ISRAEL WATER PURIFIER MARKET.

Strategic planning & product design engineering:Nekuda DM ID : NewDealDesign LLC


PRIMO for STRAUSS WATER (TAMI 4)

Next generation, high performing Tami bar. Primo is an advanced kitchen appliance assigned to purify and serve water for home & small business.

Strategic planning & product design engineering:Nekuda DM ID : NewDealDesign LLC


Fields of expertise:

NEKUDA DM HMD

Consumer Products Safety & defense R&D

Water Appliances DIY & Professional User Experience (UX)

Medical & Aesthetic Consumer Electronics (CE)


PASSION. THE REST WILL FOLLOW.


Nekuda DM THANK YOU.

Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation

Design

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