Negative SEO: Myths and reality - BrightonSEO April 2013
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Transcript of Negative SEO: Myths and reality - BrightonSEO April 2013
@irishwonder BrightonSEO, April 2013
Myths and Reality
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Is Negative SEO Real? And should I really be worried?
@irishwonder BrightonSEO, April 2013 @irishwonder
Google has updated the text of a webmaster answer in May 2012 http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34449
“There's almost nothing a competitor can do to harm your ranking“
“Google works hard to prevent other webmasters from being able to harm your ranking”
@irishwonder BrightonSEO, April 2013 @irishwonder http://www.seobook.com/stop-questioning-negative-seo
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Another extremity…
@irishwonder BrightonSEO, April 2013 @irishwonder
Negative SEO is to blame for everything that goes wrong
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted ◦ Insecure plugins ◦ Incorrect redirects ◦ Robots errors ◦ Deindexing own site ◦ Duplicate content
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted in Wordpress ◦ Indexable search results http://www.domain.com/search/buy+viagra http://www.domain.com/?s=buy+viagra ◦ Default robots.txt or no robots.txt
◦ Result: duplicate content + can be indexed for any sketchy stuff
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Can I protect myself from negative SEO?
@irishwonder BrightonSEO, April 2013 @irishwonder
No, sorry
@irishwonder BrightonSEO, April 2013 @irishwonder
But you can make it economically unviable to run a negative SEO campaign against your site
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Watch your anchor texts
Bonus: How to spot a possible negative SEO campaign using MajesticSEO: http://www.searchenginejournal.com/how-to-use-majesticseo-to-identify-a-possible -negative-seo-campaign-by-irish-wonder/56921/
@irishwonder BrightonSEO, April 2013 @irishwonder
Watch your links
@irishwonder BrightonSEO, April 2013 @irishwonder
Negative SEO is real So is people’s stupidity and laziness Avoid mistakes that can make a negative SEO
campaign against you easier Make it economically unviable to run a
negative campaign against your site
@irishwonder BrightonSEO, April 2013 @irishwonder
Oh, and add this to your Wordpress site’s robots.txt: ◦ Disallow: /search/ ◦ Disallow: /*?s=
@irishwonder BrightonSEO, April 2013 @irishwonder
• [email protected] • Twitter: @irishwonder • Facebook:
http://www.facebook.com/irishwonder • LinkedIn: linkedin.com/in/irishwonder
Who am I: • Independent SEO consultant at
irishwonder.com • CMO of ContentMango.com • Chief SEO Scientist at SearchWorks.eu