Mission StatementThe Jason Wu Collection was established with

a commitment to making beautifully crafted clothes with a modern sophistication. Jason has always been driven by a curiosity to learn about construction, workmanship, and perfecting every detail of his designs. 'My philosophy has always

been to build a garment from the inside out.' explains Jason. He wanted to create a young and

refreshing line for younger girls to enjoy.

Vision StatementJason plans on staying true to his brand while being art

director for Hugo Boss' womenswear. Right now Jason is

working on a line for fashion forward teenagers. As a brand

we hope to expand our market and cater to different

markets. Within two years we plan to have Neet in every

Nordstrom in the U.S. And within a year we plan to have

swimwear in our Neet resort collection. Nothing but up from

here, Jason will never sacrifice the quality he offers in his

work.

Social ResponsibilitySince the first collection Jason has been

dedicated to make clothes that were as

beautiful crafted inside as out. With focus on

couture quality craftsmanship, over 90% of

the Jason Wu Collection is manufactured in

New York City's Garment District. Jason

believes in giving back and celebrates

women’s bodies. A portion of every product

will go to the Ovarian Cancer Research Fund.

Brand RationaleJason Wu offers a quality

parallel to none, he is dedicated to

designing comfortable, fashionable,

and high quality garments. He aims

to accentuate the woman’s figure,

making her feel wonderful and look

simply beautiful. With a new teen

line in the making, women of all age

can enjoy Jason Wu.

Inspiration

Group Overview

Catia - #911521

Retail - $161Purple, Pink,

White

 

Penny - #911127

Retail - $144White, Black, Red, Green

 

Tulle – Lip #9122129

Retail - $120Pink, Purple, Red, Green

 

Kimberly - #9156712

Retail - $180Patterned,

Yellow, Pink

 

Peony - #912515

Retail - $160Patterned,

Denim

 

Adrina - #91421211Retail - $185

Pink, Blue

 

Molly - #911337

Retail - $110Cream,

Yellow, Blue

 

Colleen - #911867

Retail - $108Green, Blue

 

Leslie - #912176

Retail - $ 200Pink, Yellow,

Red

 

Selena - #911177

Retail - $125Yellow, Purple,

Cream, Red

 

BRAND IDENTITYEffortless, Energizing, Eye-Catching

  • Selling Appeal – Versatility of pieces from day to

night, color assortment, lightweight and comfortable, trendy

• Distinct Characteristics - signature leather trim (in most pieces), chiffon

• Selling Season – Spring 2015, 11 week life cycle  • Geographic Location - Nordstrom in Beverly Hills

San Francisco, Coral Gables (right outside of Miami), other high volume stores on west and east coasts.

Production CalendarFebruary ‘14

Research TrendsDecide Segments

April ‘14Pattern

DevelopmentFittings +Tailoring

Piece Edits

September ‘14TRADESHOWSSelling the Line

January ‘15Advertising + Social

MediaPrepare + Train Sales

PeoplePrepare Floor Plans

 February ‘15 Line Hits Stores

Purchase Order

Retail Partner

Sale Projection1. Introductory

4 Weeks – 40%Beginning on Hand 111

Sales 47Ending on Hand 64

 2. Maintenance

5 Weeks – 40%Beginning on Hand 64

Sales 27Ending on Hand 37

 

3. Clearance 1st 2 weeks - 40%

Beginning on Hand 37Sales 15Ending on Hand 21

 2nd 2 weeks – 60%

Beginning on Hand 21Sales

14Ending on Hand 7

Floor Plan - Introduction

Floor Plan - Maintenance

Floor Plan - Clearance

Marketing Budget• Budget of $5,750 for 10 stores

• Introduction - $2,300 ($230 per store)

• Maintenance - $2,300 ($230 per store)

• Clearance - $1,150 ($150 per store)

• Social Media team at Nordstrom + Jason Wu

Introduction• Spend more than $500 get a

Neet beach bag

• DIY Headband bar for trying on clothes

• Social Media blasts from Jason Wu and Nordstrom

• Celebrities wearing line

Maintenance • 64 Units left

• Featured in Nordstrom Catalog

• Put on Nordstrom website

• Triple points for Rewards members

• Appearances by Jason at 2 stores

• Social Media

Clearance• 21 Units Left

• Social Media

• Available Online

• Eos lip balm with purchase

Jason Wu• Grew up in Thailand, moved

to Canada• Designed doll clothes,

became creative director• Went to Parsons • Artistic Director for Hugo

Boss’ Womenswear• Items made in Italy and

Garment District