Needles In HaystacksSteve Geller

Leasing Solutions LLC

Steve LeBarron

Constellation Financing Systems, Inc.

Mollie Bisesi

Cohn & Dussi LLC

Session DescriptionIn a Social Media connected world with millions of opportunities, how to find and capitalize on yours.

Yes, there’s lots of opportunities in using social media but if you’re a small business you need a strategy to help you separate the wheat from the chaff, to find that proverbial needle in a haystack.

The good news is, it can be done.

The better news is, this session will focus you on exactly what you need to do to do it successfully.

AgendaIn a Social Media connected world with millions of opportunities, how to find and capitalize on yours.

Yes, there’s lots of opportunities in using social media but if you’re a small business you need a strategy to help you separate the wheat from the chaff, to find that proverbial needle in a haystack.

The good news is, it can be done.

The better news is, this session will focus you on exactly what you need to do to do it successfully.

Needles In Haystacks

Social Media

Social Media

How Many Social Media Sites Are There?

Social Media

How Many Social Media Sites Are There?

207 “notable, well known sites”(exclusive of online dating)

Source: Wikipedia

Social Media

http://marketingeasy.net/alarming-report-brands-leaving-themselves-exposed-through-social-media-mismanagement/2012-02-06/

Social Media

http://marketingeasy.net/alarming-report-brands-leaving-themselves-exposed-through-social-media-mismanagement/2012-02-06/

Social Media & NEFA Membership

• Sample of 85 firms attending Summit– 81 have a functional website (!)– 21 indicate social media engagement– Multiple platforms the norm

• 33% = 4 or more platforms• 29% = 3• 24% = 2• 14% = 1

Social Media & NEFA Membership

Of Summit Attendees with a Social Media presence….

Opportunities

• Branding

• MarCom

• Intimacy

• Affinity

Opportunities

• Branding

• MarCom

• Intimacy

• Affinity

• Selling?

Social Media & B2B

• 2011 Accenture Study

– 213 B2B firms surveyed– 65% of firms perceived social media

having importance– 41% had either some form of

engagement– 11% were able to track results

Social Media & B2B

• 2011 Accenture Study

Objectives For Social Media Engagement

Social Media Strategy

• Components– Objectives– Measurements– Accountabilities– Messages

Risks

• Social Media Risks– Sharing too much information in a public forum– The loss and exposure of confidential

information– Increased exposure to litigation

http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01&om_ext_cid=biz_socmed_twitter_facebook_marketwire_linkedin_2011July_worldwide_socialmediaflashpoll

It Can Be Done

Presenters

•Steve Geller – Leasing Solutions

•Steve LeBarron – Constellation Financing Systems

•Mollie Bisesi - Cohn & Dussi LLC

It Can Be Done

How has your firm gotten involved in social media?

It Can Be Done

How has your firm gotten involved in social media?

What are the results has your firm seen with your involvement in Social Media?

It Can Be Done

How has your firm gotten involved in social media?

What are the results has your firm seen with your involvement in Social Media?

If you had to do it over again, what you do differently and why?

7 Keys To Success

1. Remember – it is a two-way medium.

2. Take time to plan – what are you trying to accomplish?

3. Listen more than you talk.

4. Understand your audience.

5. Share content that your audience is interested in.

6. Find the sneezers.

7. Don’t give up too soon.

http://www.fearlesscompetitor.com/2011/09/15/7-keys-to-btob-social-media-success/

Needles In HaystacksSteve Geller

Leasing Solutions LLC

Steve LeBarron

Constellation Financing Systems, Inc.

Mollie Bisesi

Cohn & Dussi LLC