Need to stick?
-
date post
19-Oct-2014 -
Category
Health & Medicine
-
view
2.103 -
download
0
description
Transcript of Need to stick?
Need to stick?
Need to stick?
Need to stick?
Need to stick?
Did you ever told an
important message
Such as:
If we eat about 400mg (0.014 oz) of
magnesium per day, we could have less
stress, sleep better, be in great shape and
get rid of focus difficulties
Whether when
presenting
Assisting meetings
Or having a
coffee break?
And a few days later,
How many people did forget
about what you’ve said?
(even if they were interested in your talk)
A few?
(you can then stop watching this presentation)
A lot?
Well…
You’re not alone!
And to avoid this in
the future,
You should consider
this book
And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
nexpected
And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
nexpected
oncrete
And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
redible
nexpected
oncrete
And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
redible
nexpected
motional
oncrete
And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
redible
nexpected
motional
oncrete
tory
And then aim for:
Let’s take an
example…
Do you remember the
message on the first
slides?
No?
Good!
Here is the message we want to
stick in people minds:
Eating about 400mg (0.014 oz) of magnesium per
day allow us to have less stress, to sleep better, to
be in great shape and to get rid of focus difficulties
Let’s now improve
it one by one
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
Simple is
Finding the Core (the most important thing)
Your message
Simple is
and making it CompactCompactCompactCompact (easy to spread)
Eat 400 mg (0.014 oz) of
magnesium per day
For instance:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
nexpected
Unexpected is
Getting attention of people
(surprise is good)
Watch
out!
Unexpected is
… and keeping it (interest is great)
Great thing ahead!
For instance:
An easy way to live better:
Magnesium
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
oncrete
Concrete is
Dealing with reality
(life is not abstract)
For instance:
Make 3 meals with 2 slices of
bread, 1 cup of rice, 1 banana and
1 chocolate bar and you are in!
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
redible
Credible is
Involving reliable sources
(authorities or anti-authorities)
I believe them
!I belie
ve them!
I believe them
!I belie
ve them!
For instance:
According to French national
wealth organization, we need
400 mg (0.014 oz) of
magnesium per day
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
motional
Emotional is
Focusing on people
(people care about themselves)
For instance:
Get rid of stress, tiredness, insomnia
and more at the same time!
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
tory
Story is
Making people act like in a flight simulator
For instance:
<sample>
Stressed?
Tired?
Hardly focusing?
Want to
change this?
You should then consider
Magnesium
Magnesium has been
proven to help people to
Be in great
shape
Sleep better
Be able to focus
All at the
same time!
All you have to do is eat more
Magnesium
How?
Simply add to
your meals
And/or
And/or
And/or
Simply isn’t it?
Just try it to
see it work!
</sample>
You should now be ready
for the big test…
(dramatic pause)
What sticks?
Eating about 400mg (0.014 oz) of magnesium per
day allow us to have less stress, to sleep better, to
be in great shape and to get rid of focus difficulties
(candidate 1)
Or
(candidate 2)
?
You can take a few
days to think about it
(and you’ll probably be able to remember the winner…)
This presentation use research results
on magnesium which can be viewed (in
french) on: http://snipurl.com/5ep26