Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a...
Transcript of Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a...
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Need a product idea?
Start with a problem.
ByNoah Wheeler
Photo by JESHOOTS.COM on Unsplash
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Photo by Florencia Potter on Unsplash
Two friends went to a resort pool and lost $1000s in valuables that they left at
their beach chairs.
![Page 3: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/3.jpg)
Photo by Miguel Discart on Flickr.com
Some women at the pool said they had items stolen too the day
before.
![Page 4: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/4.jpg)
Maybe others also had this
problem?
So, they built
something to solve the problem!
Photo by from theaquavault.com
![Page 5: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/5.jpg)
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They received $75k from Daymond John
Photo by from theaquavault.com
![Page 7: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/7.jpg)
Aquavault reports to have >$1M in
Sales
- bizjournals.com
Photo by from theaquavault.com
![Page 8: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/8.jpg)
Photo by Austin Chan on Unsplash
How does your team come up with product
ideas?
![Page 9: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/9.jpg)
Hi! I am Noah Wheeler
VP, ProductPh.D.,
Experimental Psychology
Outdoor enthusiast
![Page 10: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/10.jpg)
GOAL FOR TODAY: Discuss why and how to use a problem focused approach to new product ideas.
Photo by Xtra, Inc. on Unsplash
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Why not a solution focus?
![Page 12: Need a product idea?...Why not a solution focus? Photo by Nine Köpfer on Unsplash Step 1: Find a domain which might need problem solving. Step 2: Interview people in ... Photo by](https://reader033.fdocuments.in/reader033/viewer/2022050123/5f53491817c7da4544614137/html5/thumbnails/12.jpg)
Photo by Nine Köpfer on Unsplash
Step 1: Find a domain which might need problem solving
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Step 2: Interview people in that domain to understand challenges they face.
Photo by Toa Heftiba on Unsplash
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Step 3: Observe them performing task related to the challenges uncovered through interviews.
Photo by NeONBRAND on Unsplash
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Step 4: Identify a problem which is:
A. Easy to describe
B. Causing significant challenges
C. So serious people are willing to pay to have it solved
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Step 5: Brainstorm as many potential
solutions to the problem
Photo by Kaleidico on Unsplash
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Photo by Dane Deaner on Unsplash
Step 6: Build something that:A. Can be built quicklyB. Alleviates the problem
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Step 7: Repeat!
Photo by Freddy Marschall on Unsplash
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This is not the only way!
A. Just lucky guesses e.g., Flickr.com
B. Products that the builder needs e.g., Patagonia
C. Products that the competition has e.g., Facebook stories