NDOA "Embracing Social Networking"

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Fundraising In Changing Times: Embracing Social Networking NDOA June 25, 2009

description

Presentation provided to NDOA conference, July 25, 2009. "Sharing success and challenges we engage in the world of Social Networking for Non-profits."

Transcript of NDOA "Embracing Social Networking"

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FundraisingInChangingTimes:EmbracingSocialNetworking

NDOAJune25,2009

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Introduc<on:JohnBuller,LoyaltySolu9onsGroup

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CatherineMcConnell,Sea=leGoodwill

VP,Development&Communica9ons

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WordofMouth…

Thetoolshavechangedbuttheconceptremainsthesame.

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ROC:ReturnonConversa9ons

Social“Trysumers”

Source:AdvancingPhilanthropyMagazine,November/December2008“SocialTrysumersandtheHiddenGateinthePyramid”byMarceloIniarraIreguiandAlfredoBoW.afpnet.org

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CulturalChange

“TheTwi=erIncident”

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ThePlan

Sea=leGoodwillPlan…forthePlan–Whatproblemareyoutryingtosolve?

Discover

Team

Tie‐intoCommunica9onPlans

Policies&Constraints

ExecuteCreatethePlanTrial&ErrorHonetheareasyoucandobestnow

Assess

Stats

Quality

Tools&audiences

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DavidRogers,LoyaltySolu9onsGroup

Sr.AccountDirector&SocialAdvocate

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Itisnotwhatyouknow,buthowfastyoucanlearnandshare.

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2009LeukemiaCup

• $172,000(90%ofGoal)• First9meuse:

• Commi=eeWiki

•  Facebook•  Twi=er•  E‐mail

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2009LeukemiaCupWhatdidwelearn:

• Crea9ngitdoesnotensurepar9cipa9on

• Ownershipoftheonlinecommi=eeac9vi9es&donorcommuni9esisimpera9ve

• Leverageexis9ngcommuni9esfirst

• Plan&rewardpar9cipa9on

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2009LeukemiaCup:TheWikiCentralizingprogrammanagement&communica9on:

• Growingwikimembershipiseasy

• E‐mailvs.threadedforumdiscussions

• Singlesourceofdocumentmanagement

• Opentothecrea9vespirit&sharing

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Itisnotwhatyouknow,buthowfastyoucanlearnandshare.

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ToomanyCommunityop<ons:Wheretostart?

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First:GetMoreEars

Next:

Findyourchannels

Radiateyourinsight(share)

Par<cipate

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Next:Findyourchannels

LinkedInGroups+Par<cipate

GoogleReader&GoogleAlerts

Feedly

…andofcourse,TwiTer

+Socialsiteaggregators(dashboardview)

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TwiTer:

Whotofollow?

Startfollowing,&startclicking&share

#Tags&Search(search.twiTer.com)

FavoriteiPhoneapp:Twee<e

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GoogleReader&Alerts

Personalinforma<onaggregators

Collect,comment&share

Buildknowledgeacrossorganiza<on

…anditisSocial!

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GoogleReader:

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GoogleReaderw/Feedly

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Reference

“WhatIloveaboutthis

bookisthatitis

ac9onable.Youcanwalk

awaywithprac9cal

tac9cs,tools,andideas

thatyoucanputinto

placerightaway.”

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Reference

“Thislively,9melybook's

coremessageissimple:In

thedigitalage,transparency

isarequirement,nota

choice,andsobusiness

leadersmustdecidehowto

manageit.”

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Reference

“Andybringsittogether

perfectly:thevision,the

strategy,andtheprac9cal

how‐to.It’sallhere.”

—GeoffRamsey,eMarketer

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Reference

NTENisthe

membership

organiza9onof

nonprofit

professionalswho

puttechnologyto

usefortheir

causes.

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SamHorn,Seafair

PublicRela9ons&Marke9ngManager

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Seafair

• Non‐ProfitFes9valEventsOrganiza9on• 60thCelebra9on• DiverseCommunity&Fes9val

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Seafair

• Conversa9onoriented• Valuablecontent• Sharethediverse

historywithourdiversefans

• Customerservice

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Seafair

• $6SeafairPromo9on• WoodenHydroPromo• In3hours:

1,100TorchlightRunregistra9ons

2,3009cketstotheraces

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Q+A:JohnBuller,LoyaltySolu9onsGroup

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Catherine McConnell VP of Development and Communications Goodwill (206) 860-5730 [email protected] http://www.seattlegoodwill.org 1765 6th Avenue South, Seattle, WA 98134 Goodwill. Because jobs change lives.

John K. Buller Loyalty Solutions Group 206-321-0016 [email protected]

David Rogers Loyalty Solutions Group [email protected] 206.619.8145

Sam Horn Public Relations & Marketing Manager Seafair [email protected] (206) 728-0123 ext. 120 Celebrating 60 Summers in Seattle