ND14 - Tim Lloyd
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Digital in policy teams Tim Lloyd Head of digital communications @timolloyd
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Transcript of ND14 - Tim Lloyd
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Digital in policy teamsTim LloydHead of digital communications@timolloyd
![Page 2: ND14 - Tim Lloyd](https://reader036.fdocuments.in/reader036/viewer/2022082512/55595324d8b42a98708b4770/html5/thumbnails/2.jpg)
Carrots and sticks
● better data● more feedback● increased skills - job security?● Civil Service Reform● 340 hours of training: surgeries, dashboards
1:1
![Page 3: ND14 - Tim Lloyd](https://reader036.fdocuments.in/reader036/viewer/2022082512/55595324d8b42a98708b4770/html5/thumbnails/3.jpg)
And yet...
● I don’t have time● the IT doesn’t work● our audience isn’t online
![Page 4: ND14 - Tim Lloyd](https://reader036.fdocuments.in/reader036/viewer/2022082512/55595324d8b42a98708b4770/html5/thumbnails/4.jpg)
Digital by stealth
● pilot five policy packs● books, coffee vouchers
and tablets● six weeks of blogging,
feedback, sharingwith teams
![Page 5: ND14 - Tim Lloyd](https://reader036.fdocuments.in/reader036/viewer/2022082512/55595324d8b42a98708b4770/html5/thumbnails/5.jpg)
Ego, fear, greed
● five more teams listening, analysing, talking to their audience
● another 30+ team leaders signed up● back on the board agenda● a re-energised digital team