Business Practice 2Module 3

Activities

Activity 1• Who are the potential customers for your

college or the company where you work? Where do they live? Who are the main competitors of your college or company?

Activity 2• What are the three most popular brand names

of shoes, jeans and cellular phones at your college or workplace? Why are these brands so popular?

Activity 3• Give two examples of companies that use each

of the distribution methods.

Activity 4Divide the class in groups of four. Each group must identify three

current TV advertisements. If possible, they must record the advertisement on video or DVD and show it to the class. Each group must then answer the following questions:

• What is the product or service that is advertised?

• Who is the target market?

• What time of the day was it advertised?

• During which programme was it advertised?

• Do you think the marketing is effective? Why?

• Did it reach the right audience?

• How can the company improve on its marketing communication?

Activity 5Arrange an interview with the marketing person at the college or

at your workplace. Find out what the role of the marketing department is and how it interacts with other departments in the organisation. Ask the following questions:

1. How many people are working in the marketing department?

2. What are their positions in the department?

3. Who is the target market? Which forms of marketing are used by the company or the college?

4. With which other departments does the marketing department interact?

5. Get a copy of the marketing material of the college (a brochure or advertisement).

Activity 6• Find out what process your college or company

follows when appointing staff

Activity 7• Draw up a list of five organisations that make

use of the geographic structure

Activity 8• What types of organisational structures do

your college and the simulated office have?

Activity 9• Make a list of other examples where the

administrative department assists the marketing department

Activity 10• Make an appointment with the person in the

college or any other company who does the purchasing. Have an interview with that person on the purchasing steps that he/she follows and compare it to the above-mentioned steps. Find out what interaction the person has with the administrative function in the college or company. Report back and discuss the different processes in class.

Activity 11• What type of information is gathered by the

administration department in your college or simulated office?

Activity 12Students are divided into groups of three or four.

They must visit the reception area of two different companies. Feedback from the groups must include:

• The qualities of the receptionist

• The location of the reception area

• The layout of the reception area

• The décor of the reception area

Each group must design and present their ideal reception area layout.

Activity 13

Discuss in groups and give feedback to the rest of the class how a receptionist should deal with the following types of visitors:

• visitors without an appointment

• visitors with bad manners

• visitors who have to wait

• visitors with a complaint

• visitors wanting to speak to the manager only.

Activity 14• Does your college employ any personal

assistants? Who are they to whom do they report?

Activity 151. What is the name of your college where you are

currently studying?

2. Who is the CEO of the college?

3. What is the core business of the college?

4. What support activities do you find in the college? Name two.

5. List all the different departments of the college. If you are not certain, ask your facilitator.

6. Your facilitator belongs to a specific department. Name the department.

7. Draw an organigram of the college.