Voice of the CustomerDesigning Library Services to Meet User Expectations

Presented by Robin Bernstein, Becky Wymer and Casey Kralik

July 27, 2011

Customer Service•What does it mean to you?•Web Definitions:

"Customer service is about treating others as you would like to be treated yourself"www.admin.state.nh.us/hr/documents/Workforce_Development/worforce_development_definitions.docCustomer service is the provision of service to customers before, during and after a purchase.en.wikipedia.org/wiki/Customer_serviceTaking care of your customers, their needs and desires in a professional and courteous manner.regentpress.typepad.com/mlmmarketing/2009/07/direct-sales-beginners-dictionary-part-1.html

Customer Service at BU

•Workshops•“The Customer”•iCare•Voice of the Customer

VOC•Our voice of the customer (VOC) program is a channel for acquiring business insight about customers and what is important to them. •Utilize NPS (Net Provider Score) for:

•New Student Survey•Student Lifecycle Survey•Learning Survey•Annual All Student Survey

VOC / NPS•Net Provider Score (NPS) developed by loyalty expert Fred Reichheld, and in 2006, he published “The Ultimate Question,” a research methodology for ascertaining customer loyalty.•The question is, simply, “How likely is it that you would recommend___________to a friend or colleague?”•Respondents were asked one additional question to probe the root cause of their rating: “What is the main reason for your rating?”

VOC / MBWMost, Best, Worst

Originally developed by Andrea Zimmerman, a Six Sigma Black Belt.

•What have I heard the MOST this week?•What was the BEST thing that I heard this week?•What was the WORST thing that I heard this week?

VOC / LIRM Cycle Mapping

Listen, Interpret, Respond, Measure

By listening at each touch point, interpreting the results of the listening, responding as needed, and measuring results of those responses in highly defined cycles, we become attuned to the student voice and can focus improvement/satisfaction efforts on what really matters to the student.

VOC •VOC is the nexus of “Best In Class Service,” which is a key initiative of the University.•If we do not know what our customer wants or how they feel about current service experience, we cannot move towards a “Best in Class” experience.•The loudest voices are typically those with a complaint attached.

VOC / Surveys•Questions Asked So Far:

•Academic Advising Survey:•Likely to Recommend Bellevue University•Satisfied with Academic Advisor•Satisfied with Academic Counseling Session

•Classroom Experience Survey:•Likely to Recommend Bellevue University•Likely to Recommend Course•Likely to Recommend Instructor

•New Student Survey•Likely to Recommend Bellevue University•Satisfied with Admissions Counselor•Satisfied with SFS Counselor

VOC / Surveys•Continuing Student Survey – Fall 2011:

•If you used the library services in the last 6 months, how satisfied were you?

•Process:•Not anonymous•Name input into system after having seen an advisor•Not responded to one in the past 6 months•Interpretation up to individual department

VOC: Responses

VOC: Responses

• Best in Class (Service)• AQIP• Strategic Planning / Prometheus Process

Standards, Goals and Initiatives

VOC: Responses

Methods of Feedback• Surveys

• 24/7 Librarian • Webpage• Facility / Computer Usage Reports• Bibliographic Instruction

• Suggestion Box – You Asked/We Listened

VOC: Responses

Responses to Feedback

• Extended Hours• 24/7 Service (QuestionPoint)• Portals

• Ask-a-Librarian• Database Information• Electronic Services

VOC: Responses

Responses to Feedback

•Emailing ILL articles• Laptops• Electrical Outlets• Media subscriptions• Outreach

VOC: Proactive Development

VOC: Communication

•Library webpage•Announcements•More Than Books•How Do I / Where Is•Facebook•Blog

•Email to students, faculty and staff•Faculty Weekly newsletter (CLI)•Insider newsletter to faculty and staff

VOC: Resources•Reference LibGuides•Online Workshops•Tutorials•Personal Librarian•Text a Librarian•Summon: Our Discovery Search tool•READ scale with SiteScriptor

VOC: Courses/Programs

•Copyright Center•BUILD IT•Customized course LibGuides•Mobile Applications

•Chronicle of Higher Education•LibGuides

VOC: Library Classroom

•Bibliographic Instruction•Professional Growth Day•Lunch and Learn

•Including hosting Lunch and Learns for other departments

VOC: Conclusion•What does VOC mean to the library?

•A program that recognizes the importance of patrons to our success, and a commitment to include their perspectives in decisions being made throughout the library.•It allows us to learn more about our own strengths and weaknesses, and to use those insights to improve the efficiency and effectiveness of our services

VOC Conclusion•Effective communication is the key!•Always look for new initiatives!•Enjoy what you do!

Voice of the Customer

Questions?

VOC: Contact UsRobin BernsteinSenior Director, Library Services

robin.bernstein@bellevue.edu or 402-557-7300

Becky WymerSystems Librarian

rebecca.wymer@bellevue.edu or 402-557-7317

Casey KralikTechnical Services Librarian

casey.kralik@bellevue.edu or 402-557-7309

VOC: On the WebLibrary http://www.bellevue.edu/services/library.aspx

Facebook http://www.facebook.com/bellevueulibrary

Blog http://blogs.bellevue.edu/library/

LibGuides http://libguides.bellevue.edu/

BUILD IT http://library.bellevue.edu/buildit/

Copyright Center http://libguides.bellevue.edu/copyright