Ncl Epic Ppt Single
Transcript of Ncl Epic Ppt Single
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EASTERN CARIBBEAN – 7 days from Miami
At SeaThursday
St. Thomas, US Virgin Islands
Wednesday
Miami, FloridaSaturday
Nassau, BahamasFriday
At SeaMonday
Miami, FloridaSaturday
Philipsburg, St. MaartenTuesday
At SeaSunday
locationday
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BLISS ULTRA LOUNGEAll-day bowling, dancing or just hanging out. In the evening, Bliss transforms into an adult-only hip, high-energy ultra lounge with plasma screens displaying music videos, entertaining the crowd and non-stop music.
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SPICE H20 ADULTS-ONLY VENUE
DAYTIME NIGHTTIME
Located at the back of the ship, featuring a screen displaying vibrant video images combined with dynamic music to create a captivating experience, day or night.
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POSH BEACH CLUB
DAYTIME NIGHTTIME
Deluxe Owner Suite, Courtyard Villas, Courtyard Penthouse, Penthouse and Spa Suite guests have exclusive VIP access to this outdoor entertainment complex, styled with Mediterranean flare, combining the sizzle of South Beach with Ibiza.
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THE EPIC CLUB LOUNGEDeluxe Owner Suite, Courtyard Villas, Courtyard Penthouse, Penthouse & Spa Suite guests have access to this exclusive club located at the top of the ship on a private deck. Framed LED screens surround the room
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ICE BARInspired by the ice bars and ice hotels in Scandinavia and one of only 14 ice bars in the world, the cruise industry's very first true ice bar is the ultimate chill. This frozen chamber of ice is set in changing hues of blue, green and purple LED lighting that simulates the Northern Lights and creates a distinct arctic atmosphere
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New Wave Staterooms eliminate the traditional box design of shipboard accommodations.
Norwegian Epic is the most balcony-rich ship in the Norwegian Cruise Line fleet… 100 percent of outside staterooms featuring private balconies.
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THE FIRST STATEROOMS DESIGNED AND PRICED FOR SOLO TRAVELERS
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100M Single Adults in the US (18+) Over 20M are ages 25-59 with incomes over $35K
2005 U.S. Travel Association Study 34.8M adults took a solo vacation within past 3 years
CLIA Market Profile 2008 Report suggests low industry penetration, only 2-4% of cruisers
SOLO TRAVELERS
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Solo Travelers – independent, confident & social Cruising has great appeal
Traveling alone but don’t have to be alone Convenience, everything in one place Variety of destinations & things to do Built in entertainment and more….
Key barrier - pricing penalty, single supplement
CRUISING & SOLO TRAVELERS
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Making cruising more comfortable for the solo traveler
Specifically designed & priced for single occupancy Breaking the mold of traditional cruising supplement
NORWEGIAN EPIC STUDIOS
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Private, Key-Card Access Complex 128 Staterooms (90 connecting) Exclusive Studio Lounge
Contemporary, thoughtfully designed living space with full-size bed, all in 100 sq. ft.
Priced for single occupancy
NORWEGIAN EPIC STUDIOS
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“New design concept is appealing” “My own personal space” & “I can imagine myself there” “100 sq ft…They are being upfront about it” “Considerate of solo traveler in pricing” “You don’t get penalized” “Makes it more comfortable to walk on alone” “Giving respect to the solo traveler” “Bringing special attention to the solo traveler which is a new
concept”
CONSUMER REACTIONS
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• Priced at $799 per Studio• No single supplement• Sales are exceeding expectation
THE STUDIOS FOR SOLO TRAVELERS
HTTP://EPIC.NCL.COM
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INSIDE STATEROOM•128 sq. ft.•Maximum Capacity - 4 Guests•2 lower beds that convert to a Queen
•Back-lit domed ceiling •Flat-screen TV •Mini-Bar
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BALCONY STATEROOM•216 sq. ft. including Balcony 65 sq. ft.
•Maximum Capacity – 3 Guests•Sitting area •Two lower beds•Flat-screen TV •Mini-Bar •Floor-to-ceiling glass doors that open to private balcony