• Introduction to W.I.T.S.• The W.I.T.S. Program• Identifying Markets• Program Marketing

Case Study: Training Fitness Professionals and

Niche Marketing

• W.I.T.S. has been training and certifying fitness professionals since 1993.

• W.I.T.S. currently teaches classes in 39 states and we continue to work towards expansion.

• Our curriculum is taught at over 200 community colleges and universities.

• We have over 600 degreed, certified and experienced instructors.

• W.I.T.S. certifies thousands of individuals annually.

Introduction to W.I.T.S.

• Our PT Certification is the only certification that requires classroom education, practical hands-on training and an internship.

• We enjoy partnerships with hundreds of fitness centers across the country.  Our business arrangement includes providing internship sites and employment opportunities for our students.

• W.I.T.S. has earned a variety of third party recognitions and approvals including, IACET, AOTA, BOC, and NCBTMB.  W.I.T.S. also has received academic credit recommendations from A.C.E and is an affiliate of the NBFE and NCCET.

Introduction to W.I.T.S.

Identifying Markets

We Have Done Our Research• We have a unique training and certification program that has

attained high standards in the education and fitness industries. • We explore the employment projections for fitness professionals in

your state and metropolitan area.• We study the demographics for your area.• We research the number of fitness centers in your area.• We can positively compare you to similar partners.

We Are Unique

• We have a unique training and certification program that has attained high standards in the education and fitness industries.

• We are the ONLY fitness training and certification organization that requires hands on practical training and internships.

• We are the ONLY fitness training and certification organization that has attained 3rd party approvals and accreditations from educators and other related industries.

Are There Jobs?

• We explore the employment projections for fitness professionals in your state and metropolitan area.

• We research Department of Labor national, regional, state and metropolitan job growth projections.

• We research Occupational Wage Data for your metropolitan area.• We contact fitness centers and gyms in your area and ensure that

there are locations for internships and employments.

• www.Careerinfonet.org• http://www.bls.gov/oco/ocos296.htm• BLS Occupational Employment and Labor Statistics

Some of Our Fitness Industry Partners

Are There Students?

• We study the demographics for your area and ensure a minimum population.

• Our programs attract a variety of students: – Those seeking speedy entry into a new occupation.

– Career changers.

– Students seeking supplemental income within field of study.

– Entrepreneurs wanting to start a personal service company.

– Baby boomers wishing to work part time.

– Individuals needing supplemental income

Partnership Factors

• We can positively compare you to similar partners based on institution size and community.

• We ensure facility availability, registration procedures, marketing support and commitment to the partnership.

A Sample of Our Educational Partners

Program Marketing• W.I.T.S. provides valuable information and experience as to how to effectively

market your class.

• W.I.T.S. works with fitness professionals in your area to provide referrals, instructors and internship sites.

• W.I.T.S. applies for approval and funding with state and local workforce boards, career centers, and veteran’s administration services.

• W.I.T.S. advertises classes in local media, trade magazines and on website.

• W.I.T.S. produces and distributes flyers to fitness centers and gyms.

• 3rd party approvals allow for marketing to massage therapists, occupations therapists, athletic trainers, physical education teachers.

Strategic Niche Marketing Ensures Success

– We have a unique, high quality program.

– We select locations and partners based on employment projections and wage data, population demographics, # of local fitness industry partners and educational partner factors.

– We provide marketing materials and assistance, cross-industry opportunities, and funding information to reach prospective students.