How Retail Marketers can Boost Their Facebook Advertising ROI in 2016
NCB Show 2016 - 5 Marketing Tools to Boost ROI
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5 Marketing Tools to Boost ROI Whitney Johnson President, BookBottles @wnjohnson
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Transcript of NCB Show 2016 - 5 Marketing Tools to Boost ROI
KEYS TO SUCCESS
1. Know Your Audience
2. Define Your Objectives & Goals
3. Be Consistent
4. Provide Expectations
5. Measure
BUILD A PRESENCE
1. Create your pages
2. Invite people to like/follow you
3. Like and follow others
4. Consistently post relevant content
5. Listen/engage with your audience
4 QUICK TIPS
1. Use organic posts to engage
2. Use ads to boost awareness
3. Use custom audiences
4. Use strong CTAs
5. Use visuals
MARKETING TOOLS
1. CRM/Segmentation
2. Personalized Email/Text
3. Social Media
4. Live Streaming
5. Affiliate Links