Nbpa All Star Gala Sponsorship Package

For the past twelve years, the NBA Players Association has hosted the premier event of NBA All-Star Weekend, the “NBPA All-Star Gala”. This “invitation only” event attracts the hottest names in sports and entertainment.

"...Shaquille O'Neal rolled in about 2:30 a.m. and posted up by one of the party's half-dozen bars, where he raised his hands up at Ja Rule's command."

Philadelphia Inquirer

Shaquille O'Neal

Ja Rule

As a sponsor of the NBA Players Association’s All-Star Gala, your company will have the unique branding opportunity to promote your product and services to some of the hottest tastemakers in sports, entertainment, and politics.

"...former President Bill Clinton stepped out of the car, stopped to wave at the masses, then was rushed into the affair. Now that's a party." ESPN.com

President Clinton and Lenox Lewis

Chris TuckerMichael Jordan

Mark CubanTamia and Grant Hill with Bill and Kristen Bellamy

Quentin Richardson and Brandy with Lisa Leslie

In addition to a specifically branded area within the party to feature product or services, sponsors will receive photo opportunities and further branding on the “step and repeat” banner in the red carpet media area.

Matthew Lillard talks to Access Hollywood

Eve Taye Diggs, Judge Mathis,Boris Kodjoe

Gabrielle UnionGary Payton Omarosa with Access Hollywood

L.L. Cool J

Jay-ZChaka Khan

Ludacris Jamie Foxx

The NBA Players Association All-Star Gala traditionally features the hottest entertainers in R&B, Hip Hop and Comedy.

PLEASE JOIN US…

Nelly

22000077 NNBBPPAA AALLLL SSTTAARR GALA

PRESENTING SPONSOR 1 @ $150,000

The NBPA PRESENTING SPONSOR will receive CATEGORY EXCLUSIVITY and will also receive promotional space at the entrance of the gala to showcase their corporate logo, product and/or services to many of the hottest names in sports and entertainment. Furthermore, All-Star Sponsors will receive:

Ten (10) tickets to the NBA All-Star Game which includes admission to the following weekend events:

NBA Pre-Game Party and Show (past performers include Bette Midler, Dr. Dre, Jewel, Stevie Nicks, Al Green).

NBA Slam Dunk Contest

Post-Game Party hosted by the NBA

One (1) luxury suite at the NBPA All-Star Gala. (50 person capacity)

One hundred (150) admission tickets to the NBPA All-Star Gala (past performers include: Jamie Foxx, Nelly, Jay-Z, Ja Rule, Mary J. Blige, Ludacris, T.I., Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band). Four (4) “Red Carpet Credentials” for access to separate celebrity red-carpet entrance to the gala.

Corporate logo displayed on “step and repeat” banner in photo opportunity and interviewing media area.

Premium placement of one full page color advertisement in the NBPA All-Star Gala Program Journal to be distributed to guests of the gala and mailed to the home of every NBA Player. Premium placement shall include BACK COVER, INSIDE BACK COVER, INSIDE FRONT COVER, or two-page advertisement spread.

Opportunity for sponsor to run thirty (:30) second advertisement on screens while DJ sets are playing.

Branding opportunity to distribute promotional company “give aways” in NBPA gift bags to be handed out at the end of the event.

Corporate name and logo on all printed materials, including invitations, “NBPA All-Star Gala, presented by__________”.

Verbal recognition at the gala by gala MC or host.

FLOOR SPONSORS $60,000

FLOOR SPONSORS will receive CATEGORY EXCLUSIVITY and will also receive a specified area on the floor of the gala to promote their product or service to many of the hottest names in sports and entertainment. Furthermore, All-Star Sponsors will receive:

Four (4) tickets to the NBA All-Star Game which includes admission to the following weekend events:



Post-Game Party hosted by the NBA One (1) luxury suite at the NBPA All-Star Gala. (20 person capacity)

Sixty (60) admission tickets to the NBPA All-Star Gala (past performers include: Jay-Z, Ja Rule, Mary J. Blige, Ludacris, Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band). Two (2) “Red Carpet Credentials” for access to separate celebrity red-carpet entrance to the gala.

One full page color advertisement in the NBPA All-Star Gala Program Journal to be distributed to guests of the gala and mailed to the home of every NBA Player.

Opportunity for sponsor to run fifteen (:15) second advertisement on screens while DJ sets are playing.


Corporate name and logo prominently displayed at event.

Listing as sponsor in invitation and all printed materials.

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ROOKIE SPONSORS $30,000

ROOKIE SPONSORS will NOT receive CATEGORY EXCLUSIVITY. They will receive a small specified “booth-sized” area within the concourse of the gala to promote their product or service to many of the hottest names in sports and entertainment. Furthermore, All-Star Sponsors will receive:

Two (2) tickets to the NBA All-Star Game which includes admission to the following weekend events:



Post-Game Party hosted by the NBA

Thirty (30) admission tickets to the NBPA All-Star Gala (past performers include: Jay-Z, Ja Rule, Mary J. Blige, Ludacris, Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band).



Corporate name and logo prominently displayed at event.

Listing as sponsor in invitation and all printed materials.


PROGRAM JOURNAL ADVERTISER $5,000

Four (4) admission tickets to the NBPA All-Star Gala (past performers include: Jay-Z, Ja Rule, Mary J. Blige, Ludacris, Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band).


Branding opportunity to distribute promotional company “give aways” in NBPA gift bags to be handed out at the end of the event. ( *Promotional materials will not be allowed from companies which are in direct competition with NBPA All-Star Gala ALL-STAR SPONSORS and STARTER SPONSORS or any other sponsors with category exclusivity.)


GENERAL DEMOGRAPHIC INFORMATION FORNBA PLAYERS ASSOCATION ALL-STAR GALA

RACE80% AFRICAN AMERICAN15% CAUCASIAN5% OTHER

AGE70% 21-3430% 35+

SEX50% MALE50% FEMALE

HOUSEHOLD INCOMEHousehold income numbers are not available for the NBPA All-Star Gala. However, the gala features many of the most affluent individuals in sports, entertainment, and politics.

NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY

YEAR HOST CITY VENUE ENTERTAINMENT ATTENDANCE #

1993 Utah Hotel Ballroom Chante’ Moore 1,000Keith Washington

1994 Minnesota Hotel Ballroom CeCe Peniston 1,000

1995 Phoenix Hotel Ballroom Chante’ Moore 1,000Gerald Levert

1996 San Antonio Recording Studio Philip Bailey 1,000

1997 Cleveland Hotel Ballroom Isley Brothers 4,000MonifaWayman TisdaleBernie Mac

NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY

YEAR HOST CITY VENUE ENTERTAINMENT ATTENDANCE #

1998 New York Hotel Ballroom Wyclef Jean 4,000Frankie Beverly & MazeKid Capri

1999 No Game Lock Out Year

2000 San Francisco Hotel Ballroom Snoop Dogg 4,000Gap BandMary J. BligeDestiny’s ChildKid CapriEd Lover

2001 Washington, D.C. D.C. Armory Snoop Dogg 7,000Frankie Beverly & MazeChante’ MooreChosenKid CapriTiggerMink & Diamonds Fashion ShowDonnie Simpson

NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY, CONT.

YEAR HOST CITY VENUE ENTERTAINMENTATTENDANCE #

2002 Philadelphia Liacouras Center Jay-Z 7,000Ja RuleLudacrisChaka KhanFabolousMs. JadeKid CapriBiz MarkieJamie Foxx

2003 Atlanta GWCC L.L. Cool J 8,000The Gap BandAmerieKid CapriBiz MarkieMo’Nique

2004 Los Angeles L.A. Center Studios R. Kelly 6,000Snoop DoggLudacris feat. UsherCarl ThomasBiz MarkieDoug E. Fresh

NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY, CONT.

YEAR HOST CITY VENUE ENTERTAINMENTATTENDANCE #

2005 Denver Colorado Convention Nelly 5,000Center Jermaine Dupri

George Clinton and ParliamentBiz Markie

2006 Houston George R. Brown Jamie Foxx 7,000Convention Center Ludacris

T.I.Chris BrownGoapeleKid Capri

2007 Las Vegas Mandalay Bay Arena TBD TBD

The NBPA All-Star Gala Sponsor Video is now available to view on-line at: http://www.nbpa.com/sponsor_video.php

If you are interested in sponsorship opportunities for the 2007 NBPA All-Star Gala, please contact:

Megan Inaba ([email protected])

National Basketball Players Association2 Penn Plaza, Suite 2430New York, NY 10121Ph: (212) 655-0880F: (212) 655-0881


Nbpa All Star Gala Sponsorship Package

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